Skip to main content
IGK

Pick Me Up

Styler / Volumizer, mixed-hold

  • Styler
  • volumizer
  • aerosol
Size5 oz
Priceabout $32commonly seen · 5 oz
Price / oz$6.40/ozat 5 oz
Where to buy6 stores · $29.00–36.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 19 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Upper-mid price for a volumizer

$6.40/oz at 5 oz, more than 61% of the 143 volumizers , which mostly run $3.31–9.38/oz. The cost less.

Price and stores

Great for

Curl definitionfilm formers hold a clump together
Matte, textured stylesabsorbent powders do the mattifying
Short ingredient listsfifteen ingredients or fewer

Maybe skip if

this product has a scent
Very dry or damaged hairit contains fast-drying alcohol
Anyone who dislikes a castthe film formers here can set firm
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Oil absorption High

Absorbent powders or starches high in the list.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
Butane propellant Pushes the product out of the can Neutral
Alcohol Denat.Alcohol Denat drying alcohol Sets the style fast, which is also why it can feel dry Drying
VP/VA Copolymer film former Lays down the film that holds a shape Holds
Zeolite mineral Adds texture or opacity Neutral
Isobutane propellant Pushes the product out of the can Neutral
Humic Acids — — Neutral
Camellia Sinensis (Green Tea) Leaf ExtractCamellia Sinensis Leaf Extract botanical extract A trace plant extract Stabilizes
Amp-Isostearoyl Hydrolyzed Wheat Protein conditioning agent Adds slip, lower in the list Protein
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesContains fragrance. Pressurised aerosol. Fast-drying alcohol is in the list.
Full ingredient list (15)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 2 Butane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates immediately.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 3 Alcohol Denat. · Alcohol Denat
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 4 VP/VA Copolymer
    General function

    A hold polymer that dries to a clear film. It sets the style and washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 5 Zeolite
    General function

    A porous mineral used to absorb oil and, in some products, to trap odour.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

    • mineral
    • powder
  • 6 Isobutane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates on contact.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • propellant
  • 7 Humic Acids
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 8 Camellia Sinensis (Green Tea) Leaf Extract · Camellia Sinensis Leaf Extract
    General function

    Green tea extract, included for antioxidants and as a marketing-forward botanical.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • botanical extract
    • antioxidant
  • 9 Cellulose
    General function

    Plant fibre used to thicken and give body to a formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    • thickener
    • gum
  • 10 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 11 Water · Water (Aqua/Eau)
    • solvent
  • 12 Acetyl Triethyl Citrate
    General function

    A plasticiser that keeps a hold film flexible instead of brittle.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • light ester
    • film former
  • 13 Amp-Isostearoyl Hydrolyzed Wheat Protein
    General function

    A protein given a positive charge so it deposits where hair is damaged. It conditions and adds temporary firmness in one ingredient.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • conditioning agent
    • film former
    • protein
    • hydrolysed protein
  • 14 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 15 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 3 propellants
  • 3 solvents
  • 3 film formers
  • 2 humectants
  • 1 drying alcohol
  • 1 polymer
  • 1 mineral
  • 1 powder
  • 1 botanical extract
  • 1 antioxidant
  • 1 thickener
  • 1 gum
  • 1 light ester
  • 1 conditioning agent

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5 oz

Commonly seen about $32 Midpoint $32 · 5 stores · checked Nov 1
Good value under $18 Under $3.70/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $18 line; products that do this job typically go for about $23 at this size.

Show the price ladder
Where we’ve seen it6 listings · 6 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $18 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.70/oz; at 5 oz that is $18. Under that line you are paying less than most of them.
  4. About $23 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5 oz.

Formula

Formula score
8 of 10

The formula carries the systems a volumizer is built around, and it sits in the middle of the range for volumizers per ounce.

How the score is counted
  • 4 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 61% of the 143 volumizers we’ve priced
  • Covers 5 of the 6 things a volumizer should do
  • Salon tier, sold at Specialty beauty and Brand website
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

JoicoClosest function Weekend Hair Dry Shampoo $3.96/oz $2.44/oz less
  • Protein-free
  • Curly method
  • Lightweight
Function
  • Film formers
Also
  • Floral scent
  • Cruelty-free
  • Masstige tier
Compare
NexxusClose function Air Shape Workable Hold Texture Spray $2.90/oz $3.50/oz less
  • Curly method
  • Lightweight
  • Flexible hold
Function
  • Needs detergent to remove
  • Cast risk
Also
  • Masstige tier
  • 6.2 oz bottle
Compare
John FriedaLowest cost per oz Volume Lift Pushed Up Dry Texture Spray $2.25/oz $4.15/oz less
  • Curly method
  • Lightweight
· Close function
Function
  • Slip and detangling
  • Needs detergent to remove
Also
  • Cruelty-free
  • Masstige tier
  • 7 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Only for a specific need
Best user

Curls that need definition who want defined, clumped curls and a matte finish

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or high-damage hair, or anyone who will not scrunch out a cast

Best alternative if not

Consider Joico Weekend Hair Dry Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
A root boosting spray that provides 2x instant root lift and 72-hour volume.

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline.

Density and growth are cosmetic claims an ingredient list cannot settle.

  • Camellia Sinensis (Green Tea) Leaf Extract
Stated by brand

Not something a label can show.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several reviewers say it adds noticeable root lift and body, especially when fine hair tends to fall flat.

Reviewers with fine or thin hair

Results depend on hair fineness: some reviewers say the lift lasts all day, while others say it fades within hours.

Reviewers with fine or very fine hair

Some reviewers say it leaves roots feeling dirty or sticky, while others say it feels light and not tacky.

Reviewers across hair types, with sticky complaints from those who wash less often

More from IGK

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 2 editorial), last checked 2026-11-01.
  • Ingredient references are linked for 3 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-11-01.

Hair Care Consultation

A care plan made for your hair and goals, then follow-up questions and plan updates.

  • Answers to your hair concerns
  • Formula-based product picks
  • Routines for your lifestyle and preferences
  • Updates for weather, needs and goals

$49with 60 days of follow-ups

Start my consultation