Coco & Eve Super Nourishing Coconut & Fig Hair Masque — 7.2 oz container

Coco & Eve

Super Nourishing Coconut & Fig Hair Masque

Mask / Moisture treatment, lightly emollient

Mask / treatment
moisture
Sulfate-free
Protein-free
Moisture-rich

Size7.2 fl oz

Price$32seen at one store · 7.2 oz

Price / oz$4.44/ozat 7.2 oz

Where to buy2 stores · $32.00–32.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: fresh, sweet.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Time on the hair Short Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Prominent Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent Sweet & vanilla · Fresh & airyStrength not recorded Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 31 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Ulta · Brand website Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Upper-mid price for a treatment

$4.44/oz at 7.2 oz, more than 59% of the 576 masks and treatments , which mostly run $1.80–5.62/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Very dry hairno fast-drying alcohol in the list

Short shower windowsit works in ten minutes or less

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product has a scent

Curly-method routinesthese silicones need a detergent to remove

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Tight budgetsit sits in the upper price tiers

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Time on the hair 5–10 min

A few minutes on the hair before rinsing.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua/Water/Eau	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Cocos Nucifera Fruit Extract	botanical extract	A plant extract, there as much for marketing as for function	Neutral
Dimethicone	silicone	Smooths the cuticle and adds shine	Buildup
Behentrimonium Chloride	conditioning agent	Conditions and softens so hair combs through	Detangles
Glycerin	humectant	Pulls water into the hair	Moisturizes
FragranceParfum/Fragrance/Perfume	fragrance	The scent	Fragrance
Ficus Carica (Fig) Fruit Extract	botanical extract	A trace plant extract	Neutral
Coumarin	fragrance	The scent	Fragrance
Limonene	fragrance	The scent	Fragrance
Linalool	fragrance	The scent	Fragrance
Benzyl Salicylate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.

Full ingredient list (31)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Aqua/Water/Eau

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Cocos Nucifera Fruit Extract

General function
An extract from the fruit of Cocos Nucifera. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
4 Dimethicone

General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
5 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
6 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
7 Fragrance · Parfum/Fragrance/Perfume

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
8 Ficus Carica (Fig) Fruit Extract

General function
An extract from the fruit of Fig (Ficus Carica). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
9 Argania Spinosa Kernel Oil

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
10 Shea Butter Ethyl Esters

General function
The liquid ester fraction of shea butter. It carries shea's softening effect with much less weight than the butter.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
11 Caryocar Brasiliense Fruit Oil

General function
The oil pressed from Caryocar Brasiliense. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
12 Ricinus Communis (Castor) Seed Oil

General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
13 Hydrolyzed Linseed Seed
- botanical extract
14 Phenoxyethanol
- preservative
15 Caramel

General function
A colour added to tint the product itself. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
16 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
17 Cetrimonium Chloride

General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
18 Potassium Sorbate
- preservative
19 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
20 Selaginella Lepidophylla Extract

General function
Resurrection plant extract, used for moisture-retention claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- botanical extract
- humectant
21 Saccharomyces/Silicon Ferment
- botanical extract
22 Saccharomyces/Iron Ferment
- botanical extract
23 Saccharomyces/Magnesium Ferment
- botanical extract
24 Saccharomyces/Copper Ferment
- botanical extract
25 Saccharomyces/Zinc Ferment
- botanical extract
26 Tocopherol
- antioxidant
- vitamin
27 Lactobacillus Ferment
- preservative
- botanical extract
28 Coumarin

General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
29 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
30 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
31 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

10 botanical extracts
7 emollients
5 fragrances
4 preservatives
4 named fragrance allergens
3 oils
2 conditioning agents
2 cleansers
2 humectants
1 solvent
1 fatty alcohol
1 thickener
1 silicone
1 conditioning agent

Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 7.2 oz

Seen at $32 1 store · checked Aug 30

Good value under $29 Under $4.08/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $29 line; products that do this job typically go for about $40 at this size.

Show the price ladder

Price for 7.2 ozlower is better

Where we’ve seen it2 listings · 2 stores

Coco & Eve
$32.00

7.2 oz · $4.44/oz

Aug 30Lowest per oz
ulta
$32.00

7.2 oz

Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count, from grey-market or unverified sellers.

How we work this out

7.2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $32 is the price we have observed for the 7.2 oz. We need three stores before we call a price commonly seen.
Good value under $29 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.08/oz; at 7.2 oz that is $29. Under that line you are paying less than most of them.
About $40 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 7.2 oz.

Formula

Formula score

4 of 10

It costs about what other masks and treatments cost per ounce, but the formula leaves out rich emollients, which most of the format carries.

How the score is counted

2 products we score as doing the same job cost less per ounce
Costs more per ounce than 59% of the 576 masks and treatments we’ve priced
No rich emollients in the formula
No protein or amino acids either

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

NatureWellLowest cost per oz SunDaze Intensize Hydration Mask $1.35/oz $3.09/oz less

Protein-free
Alcohol-free
Quick

· Close function

Function: Oils and butters
Also: Coconut scent, not sweet
Vegan
Drugstore tier

Compare

Schwarzkopf ProfessionalClose function FIBRE CLINIX Hydrate Treatment $2.90/oz $1.54/oz less

Protein-free
Alcohol-free
Medium weight

Function: Oils and butters
Also: 8.5 oz bottle
Sold through salons

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein

Best alternative if not

Consider NatureWell SunDaze Intensize Hydration Mask, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

REVIVES dry hair damaged by styling, heat, dyes and the environment

Humectants or rich emollients sit in the first eight ingredients.

Cetearyl Alcohol
Dimethicone
Glycerin

Supported

Helps hair feel hydrated.

TAMES frizz and treats split ends

No protein or bond ingredient appears in the list.

Behentrimonium Chloride
Cetrimonium Chloride

Stated by brand

Can’t be confirmed from label.

CONDITIONS from root to tip, to hydrate even the thirstiest of tresses

Humectants or rich emollients sit in the first eight ingredients.

Cetearyl Alcohol
Dimethicone
Glycerin

Supported

Helps hair feel hydrated.

Leave for 5-10 minutes then rinse with warm water; use 1-2 times a week

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Good value on long/thick hair, pleasant lasting scent

Ulta review: "I have LONG thick hair to my butt and I get 2 uses out of the container...hair was SOFT and fragrance for days"

Softens hair and smooths frizz

Ulta review: "This product made my hair soft and immediately smoothed my frizz."

No noticeable difference despite pleasant scent

Ulta review (2-star): "This product just is not it, has an amazing smell, but that's about it...I see no difference."

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 10 of 18 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-08-25.