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Coco & Eve

Bond Therapy Pro Bond Hair Mask

Mask / Bond treatment, oil-rich

  • Mask / treatment
  • bond repair
  • Sulfate-free
  • Moisture-rich
Size7.17 fl oz
Price$36–39commonly seen · 7.17 oz
Price / oz$5.44/ozat 7.17 oz

Scent:

Notes: fresh.

Listing used for research: ulta.com

Personal fit

Is this right for you?

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Upper-mid price for a treatment

$5.44/oz at 7.17 oz — more than 73% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Very dry hairno fast-drying alcohol in the list
Short shower windowsit works in ten minutes or less
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
A wide range of haira middle-of-the-range weight

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Time on the hair 5–10 min

A few minutes on the hair before rinsing.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Cetrimonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Hydroxypropylgluconamide humectant Pulls water into the hair Detangles
Hydroxypropylammonium Gluconate humectant Pulls water into the hair Detangles
Argania Spinosa Kernel Oil oil Coats and softens the strand Softens
Hydrolyzed Hyaluronic Acid humectant Pulls water into the hair Moisturizes
Sodium Hyaluronate humectant Pulls water into the hair Moisturizes
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol film former A supporting film former Protein
Citrus Aurantium Bergamia (Bergamot) Peel Oil fragrance The scent Fragrance
Quaternium-80 silicone A little smoothing and shine Buildup
FragranceParfum/Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove. Hard-water chelators are present.
Full ingredient list (41)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Cetrimonium Chloride
    General function

    A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 4 Hydroxypropylgluconamide
    General function

    A sugar-derived conditioning agent used in bond-repair positioned formulas for moisture and slip.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • conditioning agent
  • 5 Hydroxypropylammonium Gluconate
    General function

    A sugar-derived conditioning agent with a positive charge, used alongside hydroxypropylgluconamide.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • humectant
    • conditioning agent
  • 6 Argania Spinosa Kernel Oil
    General function

    Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 7 Hydrolyzed Hyaluronic Acid
    General function

    A smaller form of hyaluronic acid, used for water binding closer to the strand.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    • humectant
  • 8 Sodium Hyaluronate
    General function

    A large water-binding molecule that sits on the surface holding moisture.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    • humectant
  • 9 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 10 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 11 Glyceryl Stearate
    General function

    A workhorse emulsifier that holds oil and water together in a cream.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • emulsifier
    • emollient
  • 12 Ethylhexyl Palmitate
    General function

    A light, dry-feeling ester used for slip without greasiness.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 13 Dipalmitoylethyl Hydroxyethylmonium Methosulfate
    General function

    A biodegradable conditioning agent used for detangling in rich conditioners.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 14 Cocos Nucifera (Coconut) Fruit Extract
    • botanical extract
  • 15 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
    General function

    A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 16 Hydrogenated Castor Oil Isostearate
    • light ester
    • emollient
  • 17 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 18 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 19 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 20 Camellia Sinensis (Green Tea) Leaf Extract · Camellia Sinensis Leaf Extract
    • botanical extract
    • antioxidant
  • 21 Ficus Carica (Fig) Fruit Extract
    • botanical extract
  • 22 Citrus Aurantium Bergamia (Bergamot) Peel Oil
    General function

    Bergamot oil, used as a bright citrus fragrance note.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 23 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 24 Tetrasodium Glutamate Diacetate
    General function

    A biodegradable hard-water chelator used in place of EDTA.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 25 Tocopherol
    • antioxidant
    • vitamin
  • 26 Benzoic Acid
    • preservative
  • 27 Quaternium-80
    General function

    A conditioning silicone with a positive charge, so it deposits where hair is damaged and stays through rinsing.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • silicone
    • conditioning agent
    • film former
  • 28 Potassium Sorbate
    • preservative
  • 29 Sodium Hydroxide
    General function

    A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

    International Journal of Trichology
    • pH adjuster
  • 30 Sorbic Acid
    • preservative
  • 31 Malic Acid
    General function

    An apple-derived acid used to bring the formula to an acidic pH.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
    • exfoliant
  • 32 Lactic Acid
    General function

    An acid used to set pH and, in scalp products, to loosen flakes.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • pH adjuster
    • humectant
    • exfoliant
  • 33 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 34 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 35 Benzyl Salicylate
    General function

    A soft floral fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 36 Coumarin
    General function

    A sweet, hay-like fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 37 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 38 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 39 Benzyl Alcohol
    • preservative
    • solvent
  • 40 Vanillin
    General function

    The main scent compound in vanilla, used as a fragrance note.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance
  • 41 Hexamethylindanopyran
    General function

    A synthetic musk used as a long-lasting fragrance base note.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance

What the whole list adds up to

  • 8 humectants
  • 8 fragrances
  • 6 emollients
  • 6 conditioning agents
  • 4 botanical extracts
  • 4 preservatives
  • 4 pH adjusters
  • 4 named fragrance allergens
  • 3 solvents
  • 2 cleansers
  • 2 conditioning agents
  • 2 light esters
  • 2 film formers
  • 2 vitamins

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 7.17 oz

Commonly seen $36–39 Midpoint $39 · 3 stores · checked Aug 30
Good value under $10 Under $1.35/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $25 at this size.

Show the price ladder
Where we’ve seen it4 listings · 4 stores
  • Cult Beauty
    $33.79
    7.17 oz · $4.71/oz
    Aug 30Lowest per ozSale · was $42.24
  • Coco & Eve
    $39.00
    7.17 oz · $5.44/oz
    Aug 30
  • Ulta Beauty
    $39.00
    7.17 oz · $5.44/oz
    Aug 30
  • ulta
    $39.00
    7.17 oz
    Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 7.17 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 7.17 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $10 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.35/oz; at 7.17 oz that is $10. Under that line you are paying less than most of them.
  4. About $25 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 7.17 oz.

Formula

Formula score
10 of 10

A complete read of the format at an ordinary price: mid-range per ounce among masks and treatments, with the working systems present.

How the score is counted
  • 5 products that do the same job cost less per ounce
  • Costs more per ounce than 73% of the 341 masks and treatments we’ve priced
  • Covers 6 of the 6 things a treatment should do
  • Reviewers mention 2 things they like about how it performs
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

MoroccanoilClosest function High Shine Gloss Mask $3.73/oz $1.71/oz less
  • Quick
  • Medium weight
  • Widely sold
Function
  • Film formers
Also
  • Cruelty-free
  • Prestige tier
  • 6.7 oz bottle
Compare
KitschClose function Deep Conditioning Treatment Mask $1.60/oz $3.84/oz less
  • Quick
  • Medium weight
Function
  • Oils and butters
Also
  • Vegan
  • Masstige tier
  • 10 oz bottle
Compare
African PrideLowest cost per oz Feel It Formula Strengthening Mask Hair Treatment $0.58/oz $4.86/oz less
  • Medium weight
  • Budget
· Close function
Function
  • Hard-water defence
Also
  • Drugstore tier
  • 12 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People who want maximum slip, looking for real detangling slip and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Cutibond Repair Complex helps rebuild inner hair bonds

Protein or ceramides are present, but low enough that this reads as support, not treatment.

  • Cetrimonium Chloride
  • Hydroxypropylammonium Gluconate
  • Behentrimonium Chloride
Partly supported

Supports the surface, not a treatment.

Forms a protective film on the outer surface to reduce cuticle abrasion

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

Leave for 5-10 minutes then rinse with warm water; use 1-2 times a week

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Enhances curl definition

Ulta review: "The best mask! My curls were curling!"

Hydrates and strengthens color-treated/dry hair

Ulta review: "This left my hair hydrated but felt strong! My hair is color treated and dry and this is going to be a staple in my routine!"

Rich texture but expensive for the amount

Ulta review (4-star): "Very creamy buttery consistency...My hair felt nice and balanced after rinsing...very expensive for the amount you get."

More from Coco & Eve

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 20 of 31 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.