Brilliance Optimum Moisture Shampoo

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water · Aqua/Water/Eau
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Sodium C14-16 Olefin Sulfonate
  General function

  A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitBuild-up-sensitive routines

  A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.

  May not suitVery dry or highly damaged hair

  Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.

  PubChem
  • olefin sulfonate cleanser
  • cleanser
• 3 Cocamidopropyl Betaine
  General function

  A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  DependsVery dry or highly damaged hair

  Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

  Indian Journal of Dermatology
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 4 Propanediol
  General function

  A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it adds less weight than oils or butters do.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
• 5 Glycerin
  General function

  Glycerin, also called glycerol, attracts moisture and mixes completely with water.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

  Scientific Reports
  • humectant
• 6 Cocamidopropyl Hydroxysultaine
  General function

  A mild co-cleanser that keeps foam stable in hard water.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 7 Glycol Distearate
  General function

  A wax that gives shampoo its pearly look and a slightly richer feel.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • opacifier
  • emollient
• 8 Disodium Laureth Sulfosuccinate
  General function

  A mild cleanser used to soften a formula built on stronger detergents.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  • mild anionic cleanser
  • cleanser
• 9 Acrylates Copolymer
  General function

  A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • film former
  • polymer
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 10 Caprylyl Glycol
  General function

  A gentle preservative helper that also holds a little moisture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • preservative
  • humectant
• 11 Olea Europaea (Olive) Fruit Oil
  General function

  A heavy, coating oil traditionally used for deep conditioning.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 12 Gardenia Taitensis Flower Extract
  • botanical extract
• 13 Cocos Nucifera (Coconut) Oil · Cocos Nucifera Oil
  General function

  One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  International Journal of Trichology
  • oil
  • emollient
• 14 Hydrolyzed Silk
  General function

  A light protein used for slip and shine rather than strength.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  May suitVery dry or highly damaged hair

  Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

  • film former
  • protein
  • hydrolysed protein
• 15 Tocopheryl Acetate · Tocopheryl (Vitamin E) Acetate
  • antioxidant
  • vitamin
• 16 Lavandula Angustifolia (Lavender) Oil
  General function

  Lavender essential oil, used for scent in aromatherapy-positioned products.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

  • botanical extract
  • essential oil
  • fragrance
• 17 Panthenol
  General function

  Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  It hydrates without adding oil or a film, which is the combination fine hair usually needs.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  May suitVery dry or highly damaged hair

  A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

  PubChem
  • humectant
  • conditioning agent
  • vitamin
• 18 Cocodimonium Hydroxypropyl Hydrolyzed Keratin
  General function

  A protein given a positive charge so it deposits where hair is damaged. It conditions and adds temporary firmness in one ingredient.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  May suitVery dry or highly damaged hair

  Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

  • conditioning agent
  • film former
  • protein
  • hydrolysed protein
• 19 Anthemis Nobilis Flower Extract
  • botanical extract
• 20 Lavandula Angustifolia (Lavender) Flower Extract
  • botanical extract
• 21 Mentha Piperita (Peppermint) Leaf Extract
  • botanical extract
• 22 Salvia Sclarea (Clary) Extract
  • botanical extract
• 23 Symphytum Officinale Leaf Extract
  • botanical extract
• 24 Macrocystis Pyrifera (Kelp) Extract · Algae Extract
  • botanical extract
• 25 Chamomilla Recutita (Matricaria) Flower Extract
  • botanical extract
• 26 Lavandula Angustifolia (Lavender) Extract
  • botanical extract
• 27 Melissa Officinalis Leaf Extract
  • botanical extract
• 28 Rosemarinus Officinalis (Rosemary) Leaf Extract
  • botanical extract
• 29 Salvia Officinalis (Sage) Leaf Extract
  • botanical extract
• 30 Symphytum Officinale Root Extract
  • botanical extract
• 31 Thymus Vulgaris (Thyme) Extract
  • botanical extract
• 32 Urtica Dioica (Nettle) Extract
  • botanical extract
• 33 Amodimethicone
  General function

  A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

  May suitFrizz-prone, damaged, or high-friction hair

  Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  International Journal of Trichology
  • silicone
  • conditioning agent
  • film former
• 34 Hexylene Glycol
  General function

  A solvent that keeps other ingredients dissolved and helps preservatives work.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it adds less weight than oils or butters do.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • solvent
  • humectant
• 35 PEG-150 Pentaerythrityl Tetrastearate
  • thickener
  • emulsifier
• 36 Pentylene Glycol
  General function

  A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it adds less weight than oils or butters do.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
  • preservative
• 37 Guar Hydroxypropyltrimonium Chloride
  General function

  A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFrizz-prone, damaged, or high-friction hair

  Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

  May suitMaximum-hold styling

  A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

  • conditioning agent
  • polymer
  • gum
• 38 Ethylhexylglycerin
  General function

  A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • preservative
  • emollient
• 39 PEG-6 Caprylic/Capric Glycerides
  General function

  A coconut-derived emulsifier that softens a cleanser and helps oils disperse.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  • emulsifier
  • emollient
• 40 Disodium EDTA
  General function

  Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 41 Cetrimonium Chloride
  General function

  A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  DependsBuild-up-sensitive routines

  Substantive by design. A routine with no detergent wash gives it nothing to leave with.

  International Journal of Cosmetic Science
  • conditioning agent
  • cleanser
• 42 Trideceth-10
  • emulsifier
  • solubilizer
• 43 Polyquaternium-7
  General function

  A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  • conditioning agent
  • film former
  • polymer
• 44 Phenoxyethanol
  • preservative
• 45 Glycolic Acid
  General function

  The smallest fruit acid, used in scalp products to loosen flakes and clear build-up.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • exfoliant
  • pH adjuster
• 46 Propylene Glycol
  General function

  A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it adds less weight than oils or butters do.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
• 47 Fragrance · Fragrance (Parfum)
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 48 Benzyl Benzoate
  General function

  A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 49 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 50 Linalool
  General function

  A floral fragrance component listed separately as a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen

What the whole list adds up to

• 16 botanical extracts
• 7 humectants
• 5 solvents
• 5 cleansers
• 5 emollients
• 5 film formers
• 5 fragrances
• 4 preservatives
• 4 conditioning agents
• 3 polymers
• 3 emulsifiers
• 3 named fragrance allergens
• 2 amphoteric cleansers
• 2 secondary cleansers

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.