vegan
Our researched record has this brand or product as vegan.
—
Supported
Matches our researched record.
Attitude
Repairing Hair Mask
Mask / Deep treatment, rich
- Mask / treatment
- Sulfate-free
- Silicone-free
- Protein-free
- Vegan · label states
- Cruelty-free · PETA-listed
Size5 fl oz
Price$22–23commonly seen · 5 oz
Price / oz$4.39/ozat 5 oz
Where to buy4 stores · $21.69–24.99
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
“Rose & White Flower” — Brand page
Manufacturer page: attitudeliving.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 21 factors we check.
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- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49.00 one-time consultation, no subscription
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Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
High
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 21 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
23 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Upper-mid price for a treatment
$4.39/oz at 5 oz — more than 59% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product carries a scent
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Rich
Butters near the top: a heavy, softening formula.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Protein
None
No protein or amino acids in the list.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | Coats and softens the strand | Softens |
| Butyrospermum Parkii (Shea) Butter | butter | The richness a deep treatment is built on | Heavy |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| Persea Gratissima (Avocado) Oil | oil | Coats and softens the strand | Softens |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| methyldihydrojasmonate | fragrance | The scent | Fragrance |
| pentadecalactone | fragrance | The scent | Fragrance |
| phenethyl acetate | fragrance | The scent | Fragrance |
| Vanillin | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (23)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
4
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
5
Butyrospermum Parkii (Shea) Butter
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
6
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
7
Persea Gratissima (Avocado) Oil
General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
8
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
9
Crambe Abyssinica Seed Oil
General function
A light oil with very long fatty-acid chains, used as a plant alternative to silicone shine.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Zea Mays (Corn) Starch
General function
A starch that soaks up oil at the roots and adds texture.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
11
Vitis Vinifera (Grape) Seed Oil
General function
A light oil used where softness is wanted without weight.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
12
Sodium Benzoate
- preservative
-
13
Potassium Sorbate
- preservative
-
14
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
15
Nasturtium Officinale (Watercress) Extract
- botanical extract
-
16
Tropaeolum Majus (Indian Cress) Extract
- botanical extract
-
17
Sodium Hydroxide
General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyDependsFrizz-prone, damaged, or high-friction hairThe alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
- pH adjuster
-
18
methyldihydrojasmonate
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
19
pentadecalactone
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
20
phenethyl acetate
- fragrance
-
21
Triethyl Citrate
General function
A citrate ester used to stabilise fragrance and support the preservative system.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- preservative
-
22
Vanillin
General function
The main scent compound in vanilla, used as a fragrance note.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
23
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 7 emollients
- 5 oils
- 5 fragrances
- 3 preservatives
- 3 pH adjusters
- 2 botanical extracts
- 1 solvent
- 1 fatty alcohol
- 1 thickener
- 1 humectant
- 1 butter
- 1 sealant
- 1 conditioning agent
- 1 emulsifier
Ingredient list captured 2026-09-14. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5 oz
Commonly seen
$22–23
Good value under
$5
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $10 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
-
Thrive Market
$21.695 oz · $4.34/ozSep 15Lowest per oz
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Attitude (attitudeliving.com)
$21.955 oz · $4.39/ozSep 14
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Attitude US
$21.955 oz · $4.39/ozSep 15
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Sprouts
$24.995.07 oz · $4.93/ozSep 15
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.
How we work this out
- 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 5 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.94/oz; at 5 oz that is $5. Under that line you are paying less than most of them.
- About $10 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5 oz.
Formula
7
Formula score
7 of 10
Both the formula and the price land mid-range: it covers the core of what a treatment does and costs about what masks and treatments cost per ounce.
How the score is counted
- 5 products we score as doing the same job cost less per ounce
- Costs more per ounce than 59% of the 341 masks and treatments we’ve priced
- No protein or amino acids in the formula
- Masstige tier, sold at Brand website
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
California NaturalsClosest function
Deep Repair Hair Mask
$0.71/oz $3.68/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
SheaMoistureClose function
Bond Repair Masque
$1.45/oz $2.94/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
CantuLowest cost per oz
Avocado Hydrating Hair Masque
$0.58/oz $3.81/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein, looking for a protein-free formula and real detangling slip
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, oily scalps and fine hair, or soft, over-stretchy hair that needs protein
Best alternative if not
California Naturals Deep Repair Hair Mask, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
dermatologically tested
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
98%+ natural-origin ingredients (ISO 16128)
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
A recurring complaint is that the jar is too small, especially for reviewers with thick or long hair who report getting only a couple of uses from one bottle.
Reviewers with dry, bleached or highlighted hair frequently say the mask makes their hair noticeably healthier, softer and less brittle.
Several reviewers use the mask as a stand-in for daily conditioner because it detangles well and leaves hair easy to comb.
Some reviewers with very damaged or heavily bleached hair say the mask does not repair as much as its claims suggest, though it works well on untreated hair.
More from Attitude
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-09-15.
- Ingredient references are linked for 8 of 17 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-15.