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Bumble and bumble

Hairdresser's Invisible Oil Hydrating Hair Mask

Mask / Moisture treatment, rich

  • Mask / treatment
  • moisture
  • Sulfate-free
  • Protein-free
  • Moisture-rich
  • Cruelty-free · PETA-listed
Size6.7 fl oz
Priceabout $49commonly seen · 6.7 oz
Price / oz$7.31/ozat 6.7 oz
Where to buy7 stores · $49.00–50.00

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: bumbleandbumble.com

Personal fit

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Same job for less elsewhere

$7.31/oz at 6.7 oz — more than 83% of the 347 masks and treatments , which mostly run $1.63–5.74/oz.

View alternatives

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Very dry hairno fast-drying alcohol in the list
Planned treatment timeit is built for a long sit
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Hair that needs proteinthere is none in this list
Tight budgetsit sits in the upper price tiers

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Time on the hair 3–20 min

Long enough that it is a planned step, not a shower add-on.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater\Aqua\Eau solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Distearyldimonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Stearamidopropyl Dimethylamine conditioning agent Conditions and softens — this is what makes it comb through Detangles
Cocos Nucifera (Coconut) Oil oil Coats and softens the strand Softens
Butyrospermum Parkii (Shea) Butter butter The richness a deep treatment is built on Heavy
Propanediol humectant Pulls water into the hair Moisturizes
Dimethicone silicone Smooths the cuticle and adds shine Buildup
Dimethiconol silicone A little smoothing and shine Buildup
FragranceFragrance (Parfum) fragrance The scent Fragrance
Linalool fragrance The scent Fragrance
Hexyl Cinnamal fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (32)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water\Aqua\Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Distearyldimonium Chloride
    General function

    A rich conditioning agent used in heavier masks for detangling and a coated, smooth feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 4 Stearamidopropyl Dimethylamine
    General function

    A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 5 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 6 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 7 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 8 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • 9 Behenyl Alcohol
    General function

    A long-chain fatty alcohol that gives rich conditioners their thickness and cushiony feel.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 10 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 11 Cetyl Esters
    General function

    A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
    • thickener
  • 12 Gardenia Tahitensis (Tiare) Flower Extract
    • botanical extract
  • 13 Carthamus Tinctorius (Safflower) Seed Oil
    General function

    A light oil that softens without much residue.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 14 Prunus Amygdalus Dulcis (Sweet Almond) Oil
    General function

    A medium-weight oil used for softness and slip.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 15 Vitis Vinifera (Grape) Seed Oil
    General function

    A light oil used where softness is wanted without weight.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 16 Macadamia Ternifolia Seed Oil · Macadamia Integrifolia Seed Oil
    General function

    A cushiony oil that absorbs reasonably well, common in smoothing treatments.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 17 Argania Spinosa Kernel Oil
    General function

    Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 18 Moringa Oleifera Seed Oil
    General function

    A stable, light oil used for softness and shine.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 19 Punica Granatum (Pomegranate) Sterols
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 20 Tocopherol
    • antioxidant
    • vitamin
  • 21 Lactic Acid
    General function

    An acid used to set pH and, in scalp products, to loosen flakes.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • pH adjuster
    • humectant
    • exfoliant
  • 22 Dimethiconol
    General function

    A high-shine silicone often paired with dimethicone for a smoother, glossier finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    PubChem
    • silicone
    • emollient
  • 23 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 24 Hydroxypropyl Guar
    General function

    A modified guar gum used to thicken and give a slippery, cushioned feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • gum
    • thickener
    • polymer
  • 25 Arginine
    General function

    An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    PubChem
    • amino acid
    • humectant
  • 26 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 27 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 28 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 29 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 30 BHT
    • antioxidant
  • 31 Potassium Sorbate
    • preservative
  • 32 Phenoxyethanol
    • preservative

What the whole list adds up to

  • 13 emollients
  • 7 oils
  • 4 thickeners
  • 4 conditioning agents
  • 3 humectants
  • 3 fragrances
  • 2 solvents
  • 2 fatty alcohols
  • 2 silicones
  • 2 antioxidants
  • 2 polymers
  • 2 gums
  • 2 named fragrance allergens
  • 2 preservatives

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 6.7 oz

Commonly seen about $49 Midpoint $49 · 6 stores · checked Aug 29
Good value under $8 Under $1.19/oz it costs less than three-quarters of the 6 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $9 at this size.

Show the price ladder
Where we’ve seen it7 listings · 7 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 6.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 6.7 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $8 comes from the 6 products we score as doing the same job as this one. A quarter of them cost less than $1.19/oz; at 6.7 oz that is $8. Under that line you are paying less than most of them.
  4. About $9 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 6.7 oz.

Formula

Formula score
10 of 10

Sold through salons at a price 5 products that do the same job undercut — the distribution is part of what you are paying for.

How the score is counted
  • 5 products that do the same job cost less per ounce
  • Costs more per ounce than 83% of the 347 masks and treatments we’ve priced
  • Covers 6 of the 6 things a treatment should do
  • Reviewers mention 3 things they like about how it performs
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

NatureWellClosest function SunDaze Intensize Hydration Mask $1.35/oz $5.96/oz less
  • Protein-free
  • Alcohol-free
  • Quick
Function
  • Oils and butters
  • Hard-water defence
Also
  • Coconut scent
  • Vegan
  • Drugstore tier
Compare
Creme of NatureLowest cost per oz Acai Berry & Keratin Strengthening Hair Masque $1.14/oz $6.17/oz less
  • Medium weight
  • Budget
· Close function
Function
  • Protein
  • Film formers
Also
  • Value tier
  • 1.8 oz bottle
Compare
Palmer'sClose function Coconut Oil Protein Pack $1.33/oz $5.98/oz less
  • Budget
Function
  • Oils and butters
  • Film formers
Also
  • Value tier
  • 2.1 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

Hair that stiffens on protein — for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein

Best alternative if not

NatureWell SunDaze Intensize Hydration Mask — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

4
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
72 hours of hydration

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Cocos Nucifera (Coconut) Oil
  • Butyrospermum Parkii (Shea) Butter
Supported

Helps hair feel hydrated.

reduces frizz and nourishes

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Cocos Nucifera (Coconut) Oil
  • Butyrospermum Parkii (Shea) Butter
Supported

Helps hair feel hydrated.

adds shine, softens, detangles

Conditioning agents that reduce combing force sit high in the list.

  • Cetearyl Alcohol
  • Distearyldimonium Chloride
  • Stearamidopropyl Dimethylamine
Supported

Easier detangling, less breakage.

color-safe

It avoids sulfate detergents, which are the usual cause of fast fade.

  • Distearyldimonium Chloride
  • Stearamidopropyl Dimethylamine
  • Behentrimonium Chloride
Supported

Less fade per wash.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Strong hydration and shine payoff

5-star review from "firephotogal" (thick, wavy hair, Cleveland OH): "This is absolutely the best! Provides amazing hydration and shine."

Aggregate rating on Amazon: 4.5/5 stars, 221 ratings

Amazon retailer aggregate rating for the 6.7oz size; no individual review text extracted from this source.

Hydration and shine on thick curly/wavy hair

5-star review from "Wendylee" (thick, curly hair, Orange MA): "My hair is smooth and shiny feels light and feels and looks hydrated."

Product can run/drip during in-shower cap use

1-star review from "Drea" (thick, curly hair, San Antonio TX): "Even with a tight shower cap, it ran all down my face and neck."

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How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 13 of 25 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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