Bouclème Intensive Moisture Treatment — container, alternate view

Bouclème

Intensive Moisture Treatment

Mask / treatment
cream
Moisture-rich
Not vegan · ingredient list

Size8.45 fl oz

Price$43seen at one store · 8.45 oz

Price / oz$5.12/ozat 8.45 oz

Where to buy2 stores · $43.00–43.00

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“A relaxing and soothing blend of Rose Geranium, Patchouli and Rose” — Brand page

Manufacturer page: boucleme.us

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Oils and butters High Not in your profile

Slip / detangling High Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Parabens / preservatives Not determined Not in your profile

Essential oils Present Not in your profile

Vegan / cruelty-free Not vegan · ingredient list Not in your profile

Animal-derived ingredients Not vegan · ingredient list Not in your profile

Show all 16 factors we check

The rest of what your plan weighs on this product.

Heavy humectants Heavy Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 50 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a treatment

$5.12/oz at 8.45 oz — more than 69% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent

Dry or very humid airwhere heavy humectants work against you

Vegan and cruelty-freeour record does not support both claims here

Tight budgetsit sits in the upper price tiers

Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua (Water)	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Coco-Caprylate/CaprateCoco-Caprylate	light ester	Light slip without much weight	Softens
Glycerin	humectant	Pulls water into the hair	Moisturizes
Brassicyl Isoleucinate Esylate	—	—	Neutral
Guar Hydroxypropyltrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Sclerocarya Birrea (Marula) Seed Oil	oil	Coats and softens the strand	Softens
Trichilia Emetica (Mafura) Seed Butter	butter	The richness a deep treatment is built on	Heavy
Cananga Odorata (Ylang Ylang) Flower Oil	botanical extract	A trace plant extract	Fragrance
Lavandula Angustifolia (Lavender) Flower Oil	botanical extract	A trace plant extract	Fragrance
Mentha Viridis (Spearmint) Leaf Oil	fragrance	The scent	Fragrance
Linalool	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesHeavier butters sit in the working part of the list.

Full ingredient list (50)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua (Water)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Coco-Caprylate/Caprate · Coco-Caprylate

General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
4 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
5 Brassicyl Isoleucinate Esylate
6 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
7 Sclerocarya Birrea (Marula) Seed Oil

General function
Marula oil - light, stable, used for shine and softness.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
8 Trichilia Emetica (Mafura) Seed Butter

General function
The solid fat from Mafura (Trichilia Emetica)'s seed. Plant butters seal the surface and soften coarse or dry hair; high on a list they make a product decidedly rich.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
9 Opuntia Ficus-Indica (Prickly Pear) Seed Oil
10 Hippophae Rhamnoides (Sea Buckthorn) Seed Oil
11 Camellia Oleifera (Camellia) Seed Oil
12 Triticum Vulgare (Wheat) Bran Extract
- botanical extract
13 Pogostemon Cablin (Patchouli) Leaf Oil
14 Rosa Centifolia (Rose Absolute) Flower Oil
15 Pelargonium Graveolens (Rose Geranium) Leaf Oil
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
16 Cananga Odorata (Ylang Ylang) Flower Oil

General function
The essential oil of Ylang Ylang (Cananga Odorata). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
17 Elettaria Cardamomum (Cardamom) Seed Oil
18 Lavandula Angustifolia (Lavender) Flower Oil
- botanical extract
- essential oil
- fragrance
19 Michelia Alba (Magnolia) Flower Oil
20 Juniperus Virginiana (Cedarwood) Wood Oil
21 Citrus Nobilis (Mandarin Red) Peel Oil
22 Cymbopogon Martini (Palmarosa) Leaf Oil
23 Coriandrum Sativum (Coriander) Seed Oil
- oil
- emollient
24 Mentha Viridis (Spearmint) Leaf Oil

General function
The essential oil of Spearmint (Mentha Viridis). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
25 Styrax Tonkinensis (Benzoin) Resin Extract
26 Phenyl Ethyl Alcohol
27 Hydroxypropyltrimonium Honey

General function
Honey given a positive charge so it deposits on hair, combining moisture with slip.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- humectant
28 Tocopherol
- antioxidant
- vitamin
29 Sorbic Acid
- preservative
30 Linoleic Acid

General function
An essential fatty acid found in most plant oils, used for softness and to support the hair's surface lipids.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
31 Brassica Alcohol

General function
A fatty alcohol from rapeseed used in place of petroleum-derived thickeners. It builds body in conditioners.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
- fatty alcohol
- emollient
- thickener
32 Distearoylethyl Dimonium Chloride

General function
A conditioning agent used for slip and a smooth, coated finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
33 Diheptyl Succinate

General function
A light plant-derived ester used as a silicone alternative for slip and a dry, smooth finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
34 Capryloyl Glycerin/Sebacic Acid Copolymer

General function
A plant-derived polymer that forms a light film and helps hold a style without a stiff feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- film former
- emollient
35 Cetearyl Nonanoate
36 ethylhexyl isononanoate
- light ester
- emollient
37 Pentylene Glycol

General function
A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
- preservative
38 Benzyl Alcohol
- preservative
- solvent
39 Dehydroacetic Acid
- preservative
40 Hydroxyacetophenone
- preservative
- antioxidant
41 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
42 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
43 Geraniol

General function
A rose-scented fragrance component, listed on its own because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
44 Citronellol

General function
A rose-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
45 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
46 Benzyl Benzoate

General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
47 Farnesol

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
48 Citral

General function
A lemon-scented fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
49 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
50 Eugenol

General function
A clove-scented fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

12 fragrances
10 emollients
9 named fragrance allergens
5 preservatives
4 botanical extracts
3 solvents
3 light esters
3 humectants
3 conditioning agents
2 fatty alcohols
2 thickeners
2 oils
2 essential oils
2 antioxidants

Ingredient list captured 2026-09-08. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8.45 oz

Seen at $43 1 store · checked Sep 8

Good value under $9 Under $1.05/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $11 at this size.

Show the price ladder

Price for 8.45 ozlower is better

Where we’ve seen it2 listings · 2 stores

Bouclème (boucleme.us)
$43.00

8.45 oz · $5.09/oz

Sep 8Lowest per oz
Pure Spa Direct
$43.00

8.4 oz · $5.12/oz

Sep 8

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

8.45 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $43 is the price we have observed for the 8.45 oz. We need three stores before we call a price commonly seen.
Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.05/oz; at 8.45 oz that is $9. Under that line you are paying less than most of them.
About $11 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8.45 oz.

Formula

Formula score

7 of 10

Nothing separates this from the middle of the range for masks and treatments, on formula or on cost per ounce.

How the score is counted

5 products that do the same job cost less per ounce
Costs more per ounce than 69% of the 341 masks and treatments we’ve priced
No protein or amino acids in the formula
Reviewers mention 3 things they like about how it performs

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

SheaMoistureClosest function Bond Repair Masque $1.45/oz $3.67/oz less

Protein-free
Curly method
Rich

Differs: Masstige tier
11 oz bottle

Compare

California NaturalsLowest cost per oz Deep Repair Hair Mask $0.71/oz $4.41/oz less

Protein-free
Curly method
Rich

· Close function

Differs: Floral scent
Value tier
10.5 oz bottle

Compare

AcureClose function Bonding Hair Mask $1.20/oz $3.92/oz less

Fragrance-free
Curly method
Silicone-free

Function: Oils and butters
Also: Cruelty-free
Vegan
Drugstore tier

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Only for a specific need

Best user

People who want maximum slip — for real detangling slip and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or vegan and cruelty-free shopping

Best alternative if not

Consider SheaMoisture Bond Repair Masque, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

A powerful, award-winning deep conditioning treatment to enhance and strengthen curls

A sales or award claim. It says nothing about what is in the bottle.

—

Stated by brand

Popularity, not performance.

Say goodbye to dry and lifeless locks

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Voted Best Hair Mask for Curly Hair 2024 by Good Housekeeping

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

97% Plant powered

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Sulphate and silicone free

We have not recorded the silicone status of this formula.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers say it hydrates deeply without weighing hair down or leaving a coated, heavy feel.

curly-hair reviewers

Several long-time users describe it as a permanent staple in their curly-hair routine that they keep repurchasing.

repeat customers

Nearly every reviewer volunteers how strongly and pleasantly the product is scented, often as the first thing they mention.

general reviewers across a large corpus (440 reviews)

At least one reviewer flags the price and amount of product used per application as a downside despite liking the result.

a value-conscious reviewer

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
2 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-09-08.
Ingredient references are linked for 13 of 25 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-08.

Intensive Moisture Treatment

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