Strengthens and moisturizes for healthier, more manageable hair
Humectants or rich emollients sit in the first eight ingredients.
- Cetearyl Alcohol
- Isopropyl Myristate
- Cetyl Esters
Helps hair feel hydrated.
Sizes & containers
8 fl oz (236 ml) · No store price at this size yet
Conditioner / Rich rinse-out, detangling
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a conditioner
$1.84/oz at 9.5 oz, more than 52% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list, so this is a detangling formula.
Butters near the top: a heavy, softening formula.
Heavy butters and waxes in the first eight ingredients.
Humectants in the working part of the formula.
Protein appears, low enough to be a supporting ingredient.
Nothing here needs a detergent wash to remove.
No chelating agent in the list.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Stearamidopropyl Dimethylamine | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Isopropyl Myristate | light ester | Light slip without much weight | Softens |
| Cetyl Esters | light ester | Light slip without much weight | Softens |
| Butyrospermum Parkii Butter/Shea Butter | butter | The heavy softener that makes it rich | Heavy |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Helianthus Annuus Seed Oil/Sunflower Seed Oil | oil | A small amount of oil for softness | Softens |
| Salicylic Acid | active | A secondary active | Active |
| Limonene | fragrance | The scent | Fragrance |
| Hydroxypropyltrimonium Hydrolyzed Wheat Protein | conditioning agent | Adds slip, lower in the list | Protein |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
Listed in the first three ingredients, it is likely a structural part of this formula.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A very light ester that makes products glide and disappear quickly on the hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
The solid fat from Butyrospermum Parkii. Plant butters seal the surface and soften coarse or dry hair; high on a list they make a product decidedly rich.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
The oil pressed from Helianthus Annuus's flower. It is one of the lighter plant oils, absorbing faster and leaving less residue.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A fruit acid used to set an acidic pH; at higher levels it also loosens surface build-up.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A wheat protein given a positive charge so it sticks to damaged areas. It conditions and adds temporary strength in one ingredient.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A sweet, hay-like fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
Ingredient list captured 2026-09-05. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 9.5 oz
Priced above the products that do the same job. Stores sell it above the $14 line; products that do this job typically go for about $25 at this size.
Sizes
The 128 oz costs 62% less per ounce than the 9.5 oz.
9.5 ozusual store size
1.7 oz
33.8 oz
128 ozBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision
People who want maximum slip, looking for real detangling slip and a curly-method-compatible formula
Worth skipping for anyone sensitive to fragrance, oily scalps and fine hair, or people shopping on a budget
Raw Sugar The Bounce Back Conditioner for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Strengthens and moisturizes for healthier, more manageable hair
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Helps reduce breakage and split ends
Protein or ceramides are present, but low enough that this reads as support, not treatment.
Supports the surface, not a treatment.
Leaves hair soft, smooth, and shiny
Silicones or film formers smooth the cuticle, which is the usual mechanism.
Smoother strands, less frizz.
Suitable for color-treated hair
It avoids sulfate detergents, which are the usual cause of fast fade.
Less fade per wash.
Provides intensive conditioning to help restore softness and improve the appearance of fragile, damaged hair
Not measurable from ingredients; depends on personal preference.
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Subjective feel varies by hair.
NATRUE Certified
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers repeatedly report their hair feels noticeably softer and stronger, with fewer split ends after repeated use.
damaged/weak hair usersA minority of reviewers say the conditioner leaves their hair dry and does not detangle well, contradicting the moisturizing claim.
general reviewersSome reviewers with sensitive scalps report irritation, comparing it to a reaction from AHA/BHA acids, likely from the salicylic acid in the formula.
sensitive-scalp reviewers