bouncy volume
It reads light on the strand, which is what volume claims depend on.
- Polyquaternium-11
- Polyquaternium-4
Leaves room for lift.
Styler / Mousse, light-hold
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
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Your avoid-list
Priced with its peers
$2.51/oz at 11.3 oz — less than 52% of the 138 mousses , which mostly run $1.54–4.12/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A light hold, as stated by the brand.
Synthetic hold polymers — the firmest of the hold systems.
Film formers without much softening them — expect a cast to scrunch out.
Water-first and light: unlikely to flatten fine hair.
The brand claims humidity resistance; the ingredient list cannot confirm it.
No absorbent powders or starches.
No oils or butters in the list.
No fast-drying alcohol in the list.
The silicones here are the water-soluble kind.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water | solvent | The base everything else is dissolved in | Neutral |
| Isobutane | propellant | Pushes the product out of the can | Neutral |
| Propane | propellant | Pushes the product out of the can | Neutral |
| Polyquaternium-11 | film former | Lays down the film that holds a shape | Detangles |
| Polyquaternium-4 | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| PEG-40 Hydrogenated Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Peg-6 Cocamide | secondary cleanser | Softens the main detergent | Cleanses |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Peg-11 Methyl Ether Dimethicone | emulsifier | Stabilises the mix | Shine |
| Limonene | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A pressurised gas that pushes an aerosol out of the can and evaporates on contact.
Listed in the first three ingredients, it is likely a structural part of this formula.
An aerosol propellant, usually blended with butane to set the spray pressure.
Listed in the first three ingredients, it is likely a structural part of this formula.
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A cellulose-based hold polymer used in gels and sprays for flexible set.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A coconut-derived, ethoxylated amide used to thicken a cleanser and keep its foam stable.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A sweet, hay-like fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A soft floral fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A violet-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A spicy floral fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A soft cinnamon-floral fragrance component named as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 11.3 oz
Priced above the products that do the same job. Stores sell it above the $18 line; products that do this job typically go for about $29 at this size.
Sizes
The sizes cost about the same per ounce.
11.3 ozmost listedBest per ounce
8.5 oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Both the formula and the price land mid-range: it covers the core of what a mouss does and costs about what mousses cost per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
Hair that stiffens on protein, looking for a protein-free formula and real detangling slip
Not ideal for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or styles that have to hold all day
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
bouncy volume
It reads light on the strand, which is what volume claims depend on.
Leaves room for lift.
touchable lift
It reads light on the strand, which is what volume claims depend on.
Leaves room for lift.
light hold and shape retention
Synthetic hold polymers are present.
Structure that lasts the day.
cruelty-free
We have not researched this brand’s animal-testing policy.
—
Worth checking on the label.
vegan
We have not researched the vegan status of this product.
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Worth checking on the label.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Fine, straight-hair reviewers say it lifts roots without stiffness or sticky residue
Ulta reviewers with fine/straight hairReviewers report the volume and shape holds up through humid weather
Ulta reviewersCurly/textured-hair reviewers say it gives soft hold and curl definition without crunch
Ulta reviewers with curly/textured hairReviewers say the formula stays lightweight and doesn't leave hair dried out
Ulta reviewersA subset of reviewers with fine or wavy hair found it less effective or drying for their texture
Ulta reviewers with fine/wavy hair