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Better Not Younger

No Remorse Heat Protection & Taming Spray

Heat protectant / Lotion, medium-weight

  • Heat protectant
  • Sulfate-free
  • Protein-free
  • Moisture-rich
  • Vegan · brand states
  • Cruelty-free · Leaping Bunny-listed
Size6 fl oz
Price$20seen at one store · 6 oz
Price / oz$4.42/ozat 6 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: better-notyounger.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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$49 with 60 days of follow-up questions and plan updates

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Priced with its peers

$4.42/oz at 6 oz, less than 53% of the 295 heat protectants , which mostly run $2.41–6.78/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Very dry hairno fast-drying alcohol in the list
Vegan and cruelty-freeour researched record has it as both
A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

How much heat protection you need depends on how often and how hot you style. Your consultation takes that into account.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua (Deionized Water) solvent The base everything else is dissolved in Neutral
Amodimethicone silicone Spreads heat across the strand Buildup
Trideceth-12 emulsifier Keeps oil and water mixed Stabilizes
Cetrimonium Chloride conditioning agent Conditions and softens so hair combs through Detangles
Propylene Glycol Dicaprylate/Dicaprate light ester Light slip without much weight Softens
Acetamide MEA humectant Pulls water into the hair Detangles
Lactamide MEA humectant Pulls water into the hair Detangles
Argania Spinosa (Argan) Oil oil Coats and softens the strand Softens
FragranceParfum (Fragrance) fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (14)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua (Deionized Water)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Amodimethicone
    General function

    A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    International Journal of Trichology
    • silicone
    • conditioning agent
    • film former
  • 3 Trideceth-12
    General function

    An emulsifier that keeps oils and silicones evenly dispersed in a water-based formula.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • emulsifier
    • solubilizer
  • 4 Cetrimonium Chloride
    General function

    A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 5 Propylene Glycol Dicaprylate/Dicaprate
    General function

    A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 6 Acetamide MEA
    General function

    A humectant that also improves slip, used in conditioners and styling creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • conditioning agent
  • 7 Lactamide MEA
    General function

    A humectant that also improves slip, used in conditioners and styling creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • conditioning agent
  • 8 Argania Spinosa (Argan) Oil
    General function

    The oil pressed from Argan (Argania Spinosa). It is one of the lighter plant oils, absorbing faster and leaving less residue.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • oil
    • emollient
  • 9 Polyquaternium-37 · Polyquarternium 37
    General function

    A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
    • thickener
  • 10 Persea Gratissima (Avocado) Oil
    General function

    A rich oil used in masks and heavier creams for softness on coarse or dry hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 11 Tocopheryl Acetate (Vitamin E)
    • antioxidant
    • vitamin
  • 12 Fragrance · Parfum (Fragrance)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 13 Phenoxyethanol
    • preservative
  • 14 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient

What the whole list adds up to

  • 4 emollients
  • 3 conditioning agents
  • 2 film formers
  • 2 conditioning agents
  • 2 humectants
  • 2 oils
  • 2 preservatives
  • 1 solvent
  • 1 silicone
  • 1 emulsifier
  • 1 solubilizer
  • 1 cleanser
  • 1 light ester
  • 1 polymer

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 6 oz

Seen at $20 lowest of 2 stores · checked Oct 8
Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 6 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $20 is the price we have observed for the 6 oz. We need three stores before we call a price commonly seen.
  3. About $28 is what heat protectants typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.

Formula

Formula score
8 of 10

The formula carries the systems a heat protectant is built around, and it sits in the middle of the range for heat protectants per ounce.

How the score is counted
  • 1 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 53% of the 295 heat protectants we’ve priced
  • Covers 5 of the 6 things a heat protectant should do
  • Reviewers mention 3 things they like about how it performs
  • A film-forming heat spreaderSilicones or polymers that spread heat along the strand.3 pts
  • A stated heat claimThe brand names the protection it claims.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • A humectantBinds water into the hair.1 pt
  • Slip for detanglingReduces the force it takes to comb wet hair.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Carol's DaughterLowest cost per oz Goddess Strength Leave In Conditioner Milk with Castor Oil $1.41/oz $3.01/oz less
  • Heat protect
  • Protein-free
  • Medium weight
· Close function
Function
  • Fast-drying alcohol
Also
  • Amber scent
  • Drugstore tier
  • 8.5 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for straight to curly hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein who want a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or people shopping on a budget

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Some reviewers say the spray tames frizz and flyaways after blow drying and leaves hair soft.

Reviewers who blow dry their hair

Many reviewers say they rely on it as protection before blow drying or using heated tools.

Reviewers with fine or thin hair who blow dry or use heated tools

Several reviewers say the spray feels light and does not leave hair greasy or weighed down.

Reviewers who worry products will weigh their hair down

More from Better Not Younger

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 4 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-08.

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