Clinically proven to reduce breakage by 98%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Better Not Younger
Wake Up Call Volumizing Conditioner
Conditioner / Everyday rinse-out, lightly conditioning
- Conditioner
- Sulfate-free
- Moisture-rich
- Vegan · label states
- Cruelty-free · label states
Size8.4 fl oz
Price$20seen at one store · 8.4 oz
Price / oz$2.92/ozat 8.4 oz
Where to buy4 stores · $20.00–29.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: better-notyounger.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 21 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Low
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
High
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 21 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
31 ingredientsA long list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a conditioner
$2.92/oz at 8.4 oz, more than 69% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.
Great for
Dry, thirsty hairhumectants and emollients both sit up front
Very dry hairno fast-drying alcohol in the list
Vegan and cruelty-freeour researched record has it as both
A wide range of haira middle-of-the-range weight
Maybe skip if
this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
Some
Some slip, mostly from esters or silicones rather than conditioners.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Hard-water defence
None
No chelating agent in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua (Deionized Water) | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| Cetearyl Olivate | emollient | Softens and smooths the strand | Softens |
| Sorbitan Olivate | emollient | Softens and smooths the strand | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Amodimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Trideceth-12 | emulsifier | Keeps oil and water mixed | Stabilizes |
| Dimethicone | silicone | A little smoothing and shine | Buildup |
| Biotinoyl Tripeptide-1 | vitamin | A trace vitamin addition | Protein |
| Copper Tripeptide-1 | protein | A small amount of protein | Protein |
| Menthyl Lactate | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off. Recorded as vegan and cruelty-free.
Full ingredient list (31)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua (Deionized Water)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Role in this product typeIn conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
BASFMay suitDry, coarse, or high-porosity hairMay suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairConsider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
- fatty alcohol
- emollient
- thickener
-
3
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
4
Cetearyl Olivate
- emollient
- light ester
-
5
Sorbitan Olivate
- emollient
- emulsifier
- light ester
-
6
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
7
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
8
Trideceth-12
General function
An emulsifier that keeps oils and silicones evenly dispersed in a water-based formula.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
- solubilizer
-
9
Cetyl Esters
General function
A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- thickener
-
10
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
-
11
Argania Spinosa (Argan) Oil
- oil
- emollient
-
12
Panthenol
· Dl-Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
13
Biotin
- vitamin
-
14
Bambusa Vulgaris (Bamboo) Extract
- botanical extract
- 15 Arcticum Lappa (Burdock) Root Extract
-
16
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
17
PPG-26-Buteth-26
- emulsifier
- solubilizer
-
18
PEG-40 Hydrogenated Castor Oil
- solubilizer
- emulsifier
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
19
Apigenin
- botanical extract
- antioxidant
-
20
Oleanolic Acid
- botanical extract
-
21
Biotinoyl Tripeptide-1
General function
Biotin bonded to a short peptide, included in thinning-positioned products. Evidence for applied biotin changing hair growth is limited.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- vitamin
- protein
-
22
Copper Tripeptide-1
General function
A copper-bound peptide used in thinning-positioned products. Evidence in hair is limited and mostly from skin research.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
-
23
Menthyl Lactate
General function
A gentler cooling agent than menthol, with less scent.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- active
-
24
Tocopheryl Acetate (Vitamin E)
- antioxidant
- vitamin
-
25
Salvia Officinalis (Sage) Extract
- botanical extract
-
26
Humulus Lupulus (Hops) Extract
- botanical extract
-
27
Olea Europaea (Olive) Oil
- oil
- emollient
-
28
Camellia Sinensis (Green Tea) Leaf Extract
· Camellia Sinensis (Green Tea) Extract
- botanical extract
- antioxidant
-
29
Fragrance
· Parfum (Fragrance)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
30
Phenoxyethanol
- preservative
-
31
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
What the whole list adds up to
- 8 emollients
- 6 botanical extracts
- 4 humectants
- 4 emulsifiers
- 4 vitamins
- 3 solvents
- 3 light esters
- 3 conditioning agents
- 3 solubilizers
- 3 antioxidants
- 2 thickeners
- 2 silicones
- 2 oils
- 2 proteins
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8.4 oz
Seen at
$20
Good value under
$17
Priced above the products that do the same job. Stores sell it above the $17 line; products that do this job typically go for about $29 at this size.
Show the price ladder
Where we’ve seen it5 listings · 4 stores
-
Beautyfor
$20.008.4 oz · $2.38/ozOct 17Lowest per ozSale · was $29.00
-
Better Not Younger (better-notyounger.com)
$29.008.4 oz · $3.45/ozOct 17
-
Better Not Younger
$29.008.4 oz · $3.45/ozOct 17
-
Better Not Younger (brand site)
$29.008 oz · $3.63/ozOct 7
-
Better Not Younger (brand site)
$29.008 oz · $3.63/ozOct 7
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $20 is the price we have observed for the 8.4 oz. We need three stores before we call a price commonly seen.
- Good value under $17 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.08/oz; at 8.4 oz that is $17. Under that line you are paying less than most of them.
- About $29 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.4 oz.
Formula
4
Formula score
4 of 10
It costs about what other conditioners cost per ounce, but the formula leaves out conditioning agents up front, which most of the format carries.
How the score is counted
- 2 products we score as doing the same job cost less per ounce
- Costs more per ounce than 69% of the 1119 conditioners we’ve priced
- No conditioning agents up front in the formula
- No slip for detangling either
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
BioSilkLowest cost per oz
Hydrating Therapy Conditioner
$1.33/oz $1.59/oz less
- Alcohol-free
- Medium weight
- Function
- Also
CHIClose function
Brilliance Optimum Moisture Conditioner
$1.50/oz $1.42/oz less
- Alcohol-free
- Medium weight
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that craves moisture who want moisture that stays in and a formula with no drying alcohol
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates
Best alternative if not
BioSilk Hydrating Therapy Conditioner, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Strengthens, smooths, and adds fullness to thin hair without weighing it down
Protein or ceramides are present, but low enough that this reads as support, not treatment.
—
Partly supported
Supports the surface, not a treatment.
Reduces frizz and flyaways
Possible from silicones or film formers, but not something the list targets.
- Amodimethicone
- Dimethicone
Stated by brand
May help, but not a primary focus.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers say the conditioner adds noticeable volume and makes their hair look fuller and thicker.
Reviewers with fine or thin hairLong-time users say they keep returning to this line after trying other brands and do not plan to switch.
Reviewers who have used it for yearsSeveral reviewers report added shine, softer feel and less frizz, leaving hair looking healthy rather than weighed down.
Reviewers across hair typesMore from Better Not Younger
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
- Ingredient references are linked for 9 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-17.
