Paraben-Free Miracle Volume Shampoo with Plum & Bamboo For Fine Hair

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water · Water/eau
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Sodium Lauryl Sulfate
  General function

  A high-foaming, strongly cleansing detergent. It clears build-up thoroughly and is the harsher of the two common sulfates.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitBuild-up-sensitive routines

  A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

  May suitFine or easily flattened hair

  Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

  May not suitDry, coarse, or high-porosity hair

  Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

  Indian Journal of Dermatology
  • sulfate cleanser
  • cleanser
• 3 Sodium Laureth Sulfate
  General function

  A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitBuild-up-sensitive routines

  A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

  May suitFine or easily flattened hair

  Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

  May not suitDry, coarse, or high-porosity hair

  Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

  Indian Journal of Dermatology
  • sulfate cleanser
  • cleanser
• 4 Cocamidopropyl Betaine
  General function

  A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  DependsVery dry or highly damaged hair

  Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

  Indian Journal of Dermatology
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 5 Terminalia Ferdinandiana Fruit Extract
  General function

  Kakadu plum extract, unusually high in vitamin C, used at low levels.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • botanical extract
  • antioxidant
• 6 Bambusa Vulgaris Shoot Extract
  General function

  An extract from the shoot of Bambusa Vulgaris. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • botanical extract
• 7 Vitis Vinifera (Grape) Seed Extract
  General function

  An extract from the seed of Grape (Vitis Vinifera). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • botanical extract
• 8 Fragrance · Fragrance/Parfum
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 9 Sodium Citrate
  General function

  Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • pH adjuster
  • hard-water chelator
• 10 Sodium Xylenesulfonate
  • solubilizer
• 11 Sodium Chloride
  • salt
  • thickener
• 12 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 13 Sodium Benzoate
  • preservative
• 14 Hydroxypropyl Methylcellulose
  General function

  A cellulose thickener used for slip and light hold in gels and creams.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

  May suitFrizz-prone, damaged, or high-friction hair

  A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

  May not suitMaximum-hold styling

  Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

  • gum
  • thickener
  • film former
• 15 Tetrasodium EDTA
  General function

  Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 16 Methylchloroisothiazolinone
  • isothiazolinone
  • preservative
• 17 Methylisothiazolinone
  • isothiazolinone
  • preservative
• 18 Yellow 5
  General function

  A certified colour added to tint the product itself. It does not colour hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant
• 19 Red 33
  General function

  A certified colour used to tint the product. It does not colour hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant

What the whole list adds up to

• 3 cleansers
• 3 botanical extracts
• 3 hard-water chelators
• 3 preservatives
• 2 sulfate cleansers
• 2 pH adjusters
• 2 thickeners
• 2 isothiazolinones
• 2 colourants
• 1 solvent
• 1 amphoteric cleanser
• 1 secondary cleanser
• 1 antioxidant
• 1 fragrance

Ingredient list captured 2026-10-01. Formulas change, so check the package in your hand when an ingredient matters to you.