Moisturizes. Strengthen. Helps ease combing.
Humectants or rich emollients sit in the first eight ingredients.
- Glycerin
- Betaine
- Cetearyl Alcohol
Supported
Helps hair feel hydrated.
As I Am · Rice Water
Rice Water Conditioner
Conditioner / Light rinse-out, detangling
- Conditioner
- Sulfate-free
- Silicone-free
- Cruelty-free · PETA-listed
Size8 fl ozusual store size · 2 sizes
Price$10–11 Good valuecommonly seen · 8 oz
Price / oz$1.37/ozat 8 oz
Where to buy4 stores · $9.98–10.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
“Fragrance Free” (Brand page)
Manufacturer page: asiamnaturally.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Low
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
25 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$1.37/oz at 8 oz, less than 60% of the 1119 conditioners , which mostly run $0.94–3.41/oz.
Great for
no fragrance (parfum) on the label
free of strong smells
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products
Maybe skip if
Dry or very humid airwhere heavy humectants work against you
Coarse, very dry hairthis is a light formula for its category
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Hard-water defence
Chelators present
Contains chelators, which bind hard-water and pool minerals.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Betaine | humectant | Pulls water into the hair | Moisturizes |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Linum Usitatissimum (Linseed) Seed Extract | gum | Natural hold and clump definition | Holds |
| Brassicamidopropyl Dimethylamine | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Polyglyceryl-3 Betainate Acetate | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Copper Tripeptide-1 | protein | A small amount of protein | Protein |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Chelators for hard water.
Full ingredient list (25)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
3
Betaine
General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
4
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Role in this product typeIn conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
BASFMay suitDry, coarse, or high-porosity hairMay suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairConsider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
- fatty alcohol
- emollient
- thickener
-
5
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
6
Linum Usitatissimum (Linseed) Seed Extract
General function
Flaxseed gel. A natural polysaccharide that gives soft, flexible hold in curl products.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- film former
- botanical extract
-
7
Brassicamidopropyl Dimethylamine
General function
A plant-derived conditioning agent that smooths the cuticle and eases combing.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
8
Polyglyceryl-3 Betainate Acetate
General function
A plant-derived conditioning emulsifier that adds slip while holding the formula together.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- emulsifier
-
9
Oryza Sativa (Rice) Extract
- botanical extract
-
10
Biotin
- vitamin
-
11
Ceramide NP
General function
A lipid that occurs naturally between cuticle scales; added to help hold the surface of damaged hair together.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFrizz-prone, damaged, or high-friction hairRestoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
May suitProtein-sensitive hairA lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
May suitVery dry or highly damaged hairCeramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
- ceramide
- emollient
-
12
Phytosterols
General function
Plant lipids used to support the hair's own surface layer.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
13
Inositol
- humectant
- conditioning agent
-
14
Copper Tripeptide-1
General function
A copper-bound peptide used in thinning-positioned products. Evidence in hair is limited and mostly from skin research.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
-
15
Serenoa Serrulata Fruit Extract
- botanical extract
-
16
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
17
Cetyl Esters
General function
A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- thickener
- 18 C12-15 Alkyl Lactate
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
19
Lactic Acid
General function
An acid used to set pH and, in scalp products, to loosen flakes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- pH adjuster
- humectant
- exfoliant
-
20
Lauramidopropyl Hydroxysultaine
General function
A mild secondary cleanser. It boosts foam and softens the effect of the stronger detergent it is paired with.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
21
Caprylhydroxamic Acid
General function
A coconut-derived preservative booster that also binds trace metals.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- preservative
- hard-water chelator
-
22
Sodium Chloride
- salt
- thickener
-
23
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
24
Potassium Sorbate
- preservative
-
25
Sodium Benzoate
- preservative
What the whole list adds up to
- 6 emollients
- 5 humectants
- 4 thickeners
- 4 preservatives
- 3 botanical extracts
- 2 fatty alcohols
- 2 conditioning agents
- 2 conditioning agents
- 1 solvent
- 1 gum
- 1 film former
- 1 emulsifier
- 1 vitamin
- 1 ceramide
Ingredient list captured 2026-08-21. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8 oz
Commonly seen
$10–11
Good value under
$12
Usually a good value. Most stores sell it under the $12 line, and products that do this job typically go for about $27 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
-
Walmart
$9.988 oz · $1.25/ozOct 31Lowest per oz
-
As I Am (DTC)
$9.998 oz · $1.25/ozAug 21
-
SamsBeauty
$10.998 oz · $1.37/ozOct 31
-
CVS
$10.998 oz · $1.37/ozOct 31
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 8 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.47/oz; at 8 oz that is $12. Under that line you are paying less than most of them.
- About $27 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8 oz.
Formula
10
Formula score
10 of 10
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
How the score is counted
- Costs less per ounce than 60% of the 1119 conditioners we’ve priced
- Covers 6 of the 6 things a conditioner should do
- Reviewers mention 4 things they like about how it performs
- Drugstore tier, sold at Brand website
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
DavinesSame function
NOURISHING Vegetarian Miracle Conditioner
$3.73/oz $2.36/oz more
- Curly method
- Lightweight
- Silicone-free
- Differs
Innersense Organic BeautyClose function
Pure Inspiration Daily Conditioner
$3.01/oz $1.64/oz more
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
Not Your Mother'sLowest cost per oz
Curl Talk Bond Building Conditioner
$1.37/oz
- Curly method
- Silicone-free
- Alcohol-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for very dry or very humid climates, coarse, very dry hair that wants real richness, or anyone who wants a product to smell of something
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Strengthens Hair up to 127%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Moisturizes Hair up to 29%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Improves Wet Detangling up to 34%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers across wavy, coily, and medium-porosity hair report strong detangling and reduced frizz immediately after use.
Reviewers with wavy/coily and medium-porosity hairReviewers with fine or thin hair specifically call out that it conditions effectively without feeling heavy or weighing hair down.
Reviewers with fine/thin hairReviewers consistently report visibly shinier, softer hair after use.
General reviewer baseSeveral reviewers describe it as a fixture in their regular wash-day routine, used every wash rather than occasionally.
Repeat/regular usersMore from As I Am
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (5 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 10 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-02.
