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As I Am

Hemp Seed Oil Shampoo Bar

Shampoo / Everyday cleanser, balanced

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Cruelty-free · PETA-listed
Size3.5 fl oz
Priceabout $7 Good valuecommonly seen · 3.5 oz
Price / oz$2.00/ozat 3.5 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Manufacturer page: asiamnaturally.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Upper-mid price for a shampoo

$2.00/oz at 3.5 oz, more than 60% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

Price and stores

Great for

no fragrance (parfum) on the label
free of strong smells
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones

Maybe skip if

Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Hard waterno chelator here to bind the minerals
If scent matters to younothing is added here

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Moderate

Removes oil and product; leaves some conditioning behind.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein None

No protein or amino acids in the list.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Sodium Cocoyl Isethionate mild anionic cleanser — Cleanses
Coconut Acid emulsifier Keeps oil and water mixed Stabilizes
Betaine humectant Pulls water into the hair Moisturizes
Sodium Isethionate cleanser Does the cleaning Cleanses
Hydrogenated Castor Oil wax Holds shape and adds weight Buildup
Sorbitan Laurate light ester Light slip without much weight Softens
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Hydrogenated Vegetable Oil wax Holds shape and adds weight Buildup
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Heavier butters sit in the working part of the list.
Full ingredient list (22)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Sodium Cocoyl Isethionate
    General function

    A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • 2 Coconut Acid
    General function

    The fatty acid fraction of coconut oil, used to build cleansers and stabilise foam.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • emulsifier
    • salt
  • 3 Betaine
    General function

    A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • humectant
  • 4 Sodium Isethionate
    General function

    A mild cleanser that comes along with sodium cocoyl isethionate and helps it dissolve.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitBuild-up-sensitive routines

    Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

    DependsVery dry or highly damaged hair

    Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

    • cleanser
  • 5 Hydrogenated Castor Oil
    General function

    Castor oil hardened into a wax. It thickens balms and gives a firm, sealing feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    • wax
    • emollient
    • sealant
  • 6 Sorbitan Laurate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 7 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solvent
  • 8 Hydrogenated Vegetable Oil
    General function

    A plant oil hardened into a wax, used to thicken balms and pastes.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May not suitBuild-up-sensitive routines

    Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.

    • wax
    • emollient
  • 9 Ceramide NP
    General function

    A lipid that occurs naturally between cuticle scales; added to help hold the surface of damaged hair together.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Restoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.

    May suitProtein-sensitive hair

    A lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.

    May suitVery dry or highly damaged hair

    Ceramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.

    PubChem
    • ceramide
    • emollient
  • 10 Cannabis Sativa Seed Oil
    General function

    The oil pressed from Cannabis Sativa. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 11 Calendula Ofcinalis Flower Extract
  • 12 Guar Hydroxypropyltrimonium Chloride · GuarHydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 13 Polyglyceryl-4 Laurate
    • emulsifier
  • 14 Dilauryl Citrate
  • 15 Sodium Chloride
    • salt
    • thickener
  • 16 Carthamus Tinctorius (Safower) Flower Extract
  • 17 Citrus Aurantium Amara (Bitter Orange) Flower Oil
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 18 Mica
    General function

    A mineral that adds shimmer or opacity to the product. It affects how the bottle looks, not how hair behaves.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    PubChem
    • colourant
    • mineral
    • opacifier
  • 19 Tin Oxide
  • 20 Ferric Ferrocyanide (Ci 77510)
    • colourant
  • 21 Iron Oxides (Ci 77491)
    • colourant
  • 22 Titanium Dioxide (CI77891)

What the whole list adds up to

  • 5 emollients
  • 3 colourants
  • 2 cleansers
  • 2 emulsifiers
  • 2 salts
  • 2 waxs
  • 1 mild anionic cleanser
  • 1 humectant
  • 1 sealant
  • 1 light ester
  • 1 solvent
  • 1 ceramide
  • 1 oil
  • 1 conditioning agent

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 3.5 oz

Commonly seen about $7 Midpoint $6.99 · 3 stores · checked Oct 8
Good value under $13 Under $3.70/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $13 line, and products that do this job typically go for about $15 at this size.

Show the price ladder
Where we’ve seen it5 listings · 4 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 3.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 3.5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.70/oz; at 3.5 oz that is $13. Under that line you are paying less than most of them.
  4. About $15 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.5 oz.

Formula

Formula score
7 of 10

Nothing separates this from the middle of the range for shampoos, on formula or on cost per ounce.

How the score is counted
  • 1 products that do the same job cost less per ounce
  • Costs more per ounce than 60% of the 1544 shampoos we’ve priced
  • No hard-water chelator in the formula
  • Reviewers mention 3 things they like about how it performs
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Nature's GateLowest cost per oz Biotin & Bamboo Shampoo for Thin Hair $0.59/oz $1.41/oz less
  • Fragrance-free
  • Sulfate-free
  • Protein-free
· Close function
Function
  • Slip and detangling
  • Film formers
Also
  • 16 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People sensitive to fragrance, for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Less suited to oily scalps and fine hair, anyone stretching time between washes, or soft, over-stretchy hair that needs protein

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Some reviewers say their coarse or wavy hair came out soft, shiny and moisturized.

Reviewers with coarse 4c or wavy hair

Many reviewers say it cleans well without leaving their hair dry or stripped.

Reviewers across hair types

Many reviewers say the bar builds a quick, rich lather and needs only a small amount.

Reviewers across hair types

More from As I Am

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 4 of 10 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-08.

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