As I Am Cocoshea Whip — front of package

As I Am

Cocoshea Whip

Styler / Curl cream, mixed-hold

Styler
curl cream
cream
Moisture-rich
Cruelty-free · PETA-listed

Size16 fl oz

Price$14seen at one store · 16 oz

Price / oz$0.88/ozat 16 oz

Where to buy1 store

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: asiamnaturally.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Hold system Moderate Not in your profile

Slip / detangling Little Not in your profile

Fragrance Present Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Parabens / preservatives Not determined Not in your profile

Essential oils Not determined Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Show all 18 factors we check

The rest of what your plan weighs on this product.

Animal-derived ingredients Not yet verified Not in your profile

Aerosol can Not determined Not in your profile

Needs heat to set Not determined Not in your profile

Heavy humectants Heavy Not in your profile

UV filter None listed Not in your profile

Ingredient list 24 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Lower cost than most curl creams

$0.88/oz at 16 oz, less than 90% of the 228 curl creams , which mostly run $1.35–5.22/oz.

Price and stores

Great for

Dry, thirsty hairhumectants and emollients both sit up front

Curl definitionfilm formers hold a clump together

Matte, textured stylesabsorbent powders do the mattifying

Maybe skip if

this product has a scent

Dry or very humid airwhere heavy humectants work against you

Picking it up locallywe’ve only seen it sold in one channel

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Mixed

Gums and synthetic polymers together.

Oil absorption Some

Absorbents appear, low in the list.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua/Water/Eau	solvent	The base everything else is dissolved in	Neutral
Cocos Nucifera (Coconut) Oil	oil	Softens the film so it does not set hard	Softens
Cetearyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Glycerin	humectant	Pulls water into the hair	Moisturizes
Betaine	humectant	Pulls water into the hair	Moisturizes
Phyllanthus Emblica Fruit Powder	botanical extract	A plant extract, there as much for marketing as for function	Neutral
Acacia Concinna Fruit Powder	botanical extract	A plant extract, there as much for marketing as for function	Detangles
Dicetyl Phosphate	—	—	Neutral
FragranceFragrance/Parfum	fragrance	The scent	Fragrance
Coumarin	fragrance	The scent	Fragrance
Limonene	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesContains fragrance.

Full ingredient list (24)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Aqua/Water/Eau

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitVery dry or highly damaged hair
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

International Journal of Trichology
- oil
- emollient
3 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
5 Betaine

General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
6 Phyllanthus Emblica Fruit Powder

General function
An extract from the fruit of Phyllanthus Emblica. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
7 Acacia Concinna Fruit Powder
- botanical extract
- conditioning agent
- powder
8 Dicetyl Phosphate
9 Ceteth-10 Phosphate
10 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
11 Oryza Sativa (Rice) Bran Oil

General function
A light oil used for shine and slip, often alongside rice-derived proteins.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
12 Polyacrylamide

General function
A thickening polymer that also leaves a light film, used in gels and styling creams.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
- thickener
13 C13-14 Isoparaffin

General function
A light carrier used to spread silicones and polymers thinly.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
14 Laureth-7
- emulsifier
- solubilizer
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
15 Fragrance · Fragrance/Parfum

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
16 Ceteareth-25
- emulsifier
17 Laureth-23
- emulsifier
- solubilizer
18 Xanthan Gum

General function
A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
19 Potassium Sorbate
- preservative
20 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
21 Phenoxyethanol
- preservative
22 BHT
- antioxidant
23 Coumarin

General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
24 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

5 emollients
3 thickeners
3 humectants
3 emulsifiers
3 fragrances
3 preservatives
2 solvents
2 oils
2 botanical extracts
2 film formers
2 solubilizers
2 named fragrance allergens
1 fatty alcohol
1 conditioning agent

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $14 1 store · checked Oct 7

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it1 listing · 1 store

As I Am (brand site)
$14.00

16 oz · $0.88/oz

Oct 7Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $14 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
About $48 is what curl creams typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.

Formula

Formula score

10 of 10

This formula covers the systems a curl cream is built around, and it costs less per ounce than most of the curl creams we have researched.

How the score is counted

Costs less per ounce than 90% of the 228 curl creams we’ve priced
Covers 6 of the 6 things a curl cream should do
Reviewers mention 3 things they like about how it performs
Masstige tier, sold at Brand website

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Should you buy it?

Good for the right person

Best user

Hair that craves moisture, for moisture that stays in and defined, clumped curls

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or anyone who wants to pick it up locally

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

A lightweight hydrating and styling cream

Humectants or rich emollients sit in the first eight ingredients.

Cocos Nucifera (Coconut) Oil
Cetearyl Alcohol
Glycerin

Supported

Helps hair feel hydrated.

Frizz-free releasing of twist, bantu-knot and braid sets

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Cocos Nucifera (Coconut) Oil
Oryza Sativa (Rice) Bran Oil
Polyacrylamide

Supported

Smoother strands, less frizz.

lightweight hold, strong frizz control, and better manageability

Nothing in the list reads as a slip system.

Cetearyl Alcohol
Acacia Concinna Fruit Powder

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several reviewers describe a light feel that still leaves hair soft and sheen-filled rather than heavy.

Reviewers across hair types

Some reviewers say the whip tames flyaways and lays down wispy curls for a smooth finish.

Reviewers with wash and go routines

Many reviewers say the whip adds lots of moisture and leaves their curls feeling hydrated.

Reviewers with curly, coily hair

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
Ingredient references are linked for 7 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-11-01.