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As I Am

Cocoshea Spray

Leave-in / Rich leave-in, heavy

  • Leave-in
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size16 fl oz
Price$9.99 Good valueseen at one store · 16 oz
Price / oz$0.70/ozat 16 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: asiamnaturally.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 21 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Lower cost than most leave-ins

$0.70/oz at 16 oz, less than 95% of the 749 leave-ins , which mostly run $1.31–5.50/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove

Maybe skip if

this product has a scent
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here makes combing easier
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel

Whether this weight suits your hair depends on density, porosity and how much you already layer. That is what the consultation looks at.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Slip and detangling Little

Nothing here is built to reduce combing force.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Cocos Nucifera (Coconut) Oil oil Coats and softens the strand Softens
Butyrospermum Parkii (Shea) Butter butter The heavy softener that makes it rich Heavy
Glycerin humectant Pulls water into the hair Moisturizes
Ceteareth-25 emulsifier Keeps oil and water mixed Stabilizes
Laureth-23 emulsifier Keeps oil and water mixed Stabilizes
Sodium Benzoate preservative Keeps the product from spoiling Stabilizes
TBHQ antioxidant Protects the formula Stabilizes
FragranceFragrance/Parfum fragrance The scent Fragrance
Anise Alcohol fragrance The scent Fragrance
Coumarin fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (14)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 3 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 4 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 5 Ceteareth-25
    General function

    An emulsifier used to keep rich creams from separating.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
  • 6 Laureth-23
    General function

    A water-loving emulsifier, normally paired with a lower-numbered laureth to balance a cream.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
    • solubilizer
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 7 Sodium Benzoate
    General function

    A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 8 TBHQ
    • antioxidant
  • 9 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 10 Phenoxyethanol
    • preservative
  • 11 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 12 Anise Alcohol
    General function

    A sweet, anise-like fragrance component named as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    • fragrance
    • named fragrance allergen
  • 13 Coumarin
    General function

    A sweet, hay-like fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 14 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 4 fragrances
  • 3 preservatives
  • 3 named fragrance allergens
  • 2 emollients
  • 2 humectants
  • 2 emulsifiers
  • 1 solvent
  • 1 oil
  • 1 butter
  • 1 sealant
  • 1 solubilizer
  • 1 antioxidant
  • 1 declared fragrance

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $9.99 lowest of 2 stores · checked Oct 8
Good value under $12 Under $0.74/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $12 line, and products that do this job typically go for about $18 at this size.

Show the price ladder
Where we’ve seen it5 listings · 5 stores

16 ozusual store sizeBest per ounce

4.06 oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $9.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
  3. Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.74/oz; at 16 oz that is $12. Under that line you are paying less than most of them.
  4. About $18 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score
8 of 10

It carries the working systems a leave-in needs and still sits in the lower part of the price range for leave-ins per ounce.

How the score is counted
  • Costs less per ounce than 95% of the 749 leave-ins we’ve priced
  • Covers 5 of the 6 things a leave-in should do
  • Reviewers mention 3 things they like about how it performs
  • Drugstore tier, sold at Brand website
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • A humectantBinds water into the hair.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Taliah WaajidLighter feel Shea-Coco Condition Daily Leave-In Conditioner $1.24/oz $0.54/oz more
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Weight on the hair
Also
  • Sweet scent
  • 8 oz bottle
  • Sold in drugstores and mass retail
Compare
Taliah WaajidLowest cost per oz for Children Tangles Out Today Leave-in Conditioner $1.00/oz $0.30/oz more
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Weight on the hair
Also
  • Mint scent
  • 8 oz bottle
Compare
BriogeoClose function Farewell Frizz Rosarco Milk Leave-in Conditioning Spray $5.00/oz $4.30/oz more
  • Protein-free
  • Curly method
  • Rich
Function
  • Slip and detangling
Also
  • Floral scent
  • Salon tier
  • 5 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein who want a protein-free formula and moisture that stays in

Biggest tradeoff

Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several reviewers call it a staple they keep repurchasing and rely on as their main leave-in.

Reviewers across hair types

Several reviewers say it softens and hydrates their hair without leaving it greasy or weighed down.

Reviewers across hair types

Several reviewers say it adds shine and keeps frizz in check through the day.

Reviewers with dry, bushy or frizz-prone hair

Scent divides reviewers, with some liking its herbal notes and others finding it chemical-smelling.

Reviewers across hair types

More from As I Am

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 5 of 8 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-08.

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