Aphogee Keratin & Green Tea Shampoo — 12 oz container

Aphogee

Keratin & Green Tea Shampoo

Shampoo / Clarifying, deep-cleaning

Shampoo
Sulfate-free
Moisture-rich

Size12 fl oz

Price$9.49 Good valueseen at one store · 12 oz

Price / oz$0.93/ozat 12 oz

Where to buy3 stores · $9.49–12.82

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: aphogee.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Sulfates None listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 36 ingredientsA long list Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Priced with its peers

$0.93/oz at 12 oz, less than 69% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash

Fast-oiling scalpsthat need a real reset wash

Dry, thirsty hairhumectants and emollients both sit up front

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent

Curly-method routinesthese silicones need a detergent to remove

Dry or damaged haira strong detergent system strips as it cleans

Hard waterno chelator here to bind the minerals

Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

A reset wash that removes oil, buildup, and most residue.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Sodium C14-16 Olefin SulfonateOlefin Sulfonate	olefin sulfonate cleanser	—	Cleanses
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Ppg-5-Ceteth-10 Phosphate	emulsifier	Keeps oil and water mixed	Stabilizes
Disodium Cocoamphodipropionate	amphoteric cleanser	—	Cleanses
Panthenol	humectant	Pulls water into the hair	Detangles
Tocopheryl Acetate	antioxidant	Protects the formula	Stabilizes
Mauritia Flexuosa (Buriti) Fruit OilMauritia Flexuosa Fruit Oil	oil	A small amount of oil for softness	Softens
Camellia Oleifera Leaf Extract	botanical extract	A trace plant extract	Neutral
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol	film former	A supporting film former	Protein
PEG-12 Dimethicone	emollient	A softening touch, low in the list	Buildup
Keratin Amino Acids	protein	A small amount of protein	Protein
Trimethylsiloxyamodimethicone	conditioning agent	A supporting conditioner	Buildup

What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove.

Full ingredient list (36)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Sodium C14-16 Olefin Sulfonate · Olefin Sulfonate

General function
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.

May not suitVery dry or highly damaged hair
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.

PubChem
- olefin sulfonate cleanser
- cleanser
2 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
3 Ppg-5-Ceteth-10 Phosphate

General function
An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- emulsifier
4 Disodium Cocoamphodipropionate

General function
A very mild cleanser used in baby and sensitive-scalp shampoos.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

PubChem
- amphoteric cleanser
- secondary cleanser
- cleanser
5 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
6 Tocopheryl Acetate

General function
A stable form of vitamin E used to keep the oils in a formula from oxidising. It is used at fractions of a percent.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- antioxidant
- vitamin
7 Mauritia Flexuosa (Buriti) Fruit Oil · Mauritia Flexuosa Fruit Oil

General function
A rich orange fruit oil used in small amounts in curl and colour-care products.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- antioxidant
8 Camellia Oleifera Leaf Extract

General function
An extract from the leaf of Camellia Oleifera. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
9 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol

General function
A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
10 Phytantriol

General function
A conditioning agent used for moisture retention and shine in leave-ins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- conditioning agent
11 PEG-30 Glyceryl Cocoate
- emulsifier
12 Disodium Laureth Sulfosuccinate

General function
A mild cleanser used to soften a formula built on stronger detergents.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
13 Sodium C14-17 Alkyl Sec Sulfonate
14 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
15 Cocotrimonium Chloride
- conditioning agent
16 Sodium Lauryl Sulfoacetate

General function
A moderate cleanser that foams well without the stripping reputation of sulfates.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

PubChem
- mild anionic cleanser
- cleanser
17 Polyquaternium-10

General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
18 PEG-12 Dimethicone

General function
A water-soluble silicone that smooths without the build-up concern of standard silicones.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emollient
- silicone
- water-soluble silicone
19 PEG-120 Methyl Glucose Dioleate
- thickener
- emulsifier
20 Keratin Amino Acids

General function
Keratin broken all the way down to individual amino acids. Small enough to sit inside the cuticle, used for softness rather than firmness.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- protein
- amino acid
21 Trimethylsiloxyamodimethicone

General function
An amino silicone that deposits selectively on damaged hair for smoothing.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- silicone
22 C11-15 Pareth-7
- emulsifier
- solubilizer
23 C12-16 Pareth-9
- emulsifier
24 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
25 Trideceth-12
- emulsifier
- solubilizer
26 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
27 Sodium Chloride
- salt
- thickener
28 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
29 Methylchloroisothiazolinone
- isothiazolinone
- preservative
30 Methylisothiazolinone
- isothiazolinone
- preservative
31 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
32 Alpha-Isomethyl Ionone

General function
A violet-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
33 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
34 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
35 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
36 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

6 emulsifiers
6 fragrances
5 cleansers
5 named fragrance allergens
4 humectants
3 conditioning agents
3 emollients
3 film formers
2 amphoteric cleansers
2 secondary cleansers
2 vitamins
2 antioxidants
2 proteins
2 mild anionic cleansers

Ingredient list captured 2026-09-15. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $9.49 lowest of 2 stores · checked Sep 16

Good value under $15 Under $1.23/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $15 line, and products that do this job typically go for about $37 at this size.

Show the price ladder

Price for 12 ozlower is better

Where we’ve seen it4 listings · 3 stores

Aphogee (aphogee.com)
$9.49

12 oz · $0.79/oz

Sep 15Lowest per oz
Aphogee (aphogee.com)
$9.49

12 oz · $0.79/oz

Sep 15
ApHogee
$9.49

12 oz · $0.79/oz

Sep 16
Walmart
$12.82

12 oz · $1.07/oz

Sep 16Sale · was $14.28

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $9.49 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
Good value under $15 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.23/oz; at 12 oz that is $15. Under that line you are paying less than most of them.
About $37 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score

9 of 10

A complete formula at an ordinary price: mid-range per ounce among shampoos, with the working systems in place.

How the score is counted

1 products that do the same job cost less per ounce
Costs less per ounce than 69% of the 1544 shampoos we’ve priced
Covers 6 of the 7 things a shampoo should do
Reviewers mention 3 things they like about how it performs

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Marc AnthonyLowest cost per oz Argan Oil Hydrating Shampoo $0.60/oz $0.33/oz less

Sulfate-free
Deep clean
Hard water

· Close function

Function: Oils and butters
Hard-water defence
Also: Cruelty-free
8.4 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Colour-treated hair, for washing without sulfates and a proper reset wash

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or dry or damaged hair

Best alternative if not

Marc Anthony Argan Oil Hydrating Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Color safe and sulfate free

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

Strengthens & softens weak, damaged or frizzy hair types

Protein or ceramides are present, but low enough that this reads as support, not treatment.

Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
Cocotrimonium Chloride
Polyquaternium-10

Partly supported

Supports the surface, not a treatment.

pH 5.0-5.5

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

helps strengthen aging or frizzy hair, leaving it sleeker and smoother without drying it out

a reviewer using it on aging, frizz-prone hair

noticeably reduced shedding and hair loss during washing, described as a dramatic improvement over other shampoos

reviewers who had been experiencing hair loss or shedding when washing

gently cleanses the scalp and leaves natural curls looking more defined without stripping hair

reviewers with natural curly hair using it as a regular cleanser

builds little to no lather since the formula is sulfate-free, which some reviewers found surprising at first

a repeat buyer noting the sulfate-free formula's texture

needs more than one use to judge whether it truly reduces shedding and moisturizes as claimed

a new buyer reserving judgment after a single wash

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-09-16.
Ingredient references are linked for 15 of 23 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-09-15.