Color safe and sulfate free
The detergent system is not recorded for this product.
—
Stated by brand
Can’t be confirmed from label.
Aphogee
Keratin & Green Tea Shampoo
Shampoo
- Shampoo
- Moisture-rich
Size12 fl oz
Price$9.49seen at one store · 12 oz
Price / oz$0.93/ozat 12 oz
Where to buy3 stores · $9.49–12.82
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: aphogee.com
Personal fit
Is this right for you?
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- Every product matched against your hair across the 18 factors we check.
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- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Expected lather
Moderate
Not in your profile
Slip / detangling
Moderate
Not in your profile
Fragrance
Present
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Sulfates
Not determined
Not in your profile
Parabens / preservatives
Present
Not in your profile
Essential oils
Not determined
Not in your profile
Show all 18 factors we check
The rest of what your plan weighs on this product.
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not determined
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
36 ingredientsA long list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Priced with its peers
$0.93/oz at 12 oz — less than 69% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Dry, thirsty hairhumectants and emollients both sit up front
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Tight budgetsit sits in the lower price tiers
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Expected lather
Moderate
An ordinary shampoo lather.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Scalp active
None
No over-the-counter scalp active.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Olefin Sulfonate | — | — | Neutral |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Ppg-5-Ceteth-10 Phosphate | emulsifier | Keeps oil and water mixed | Stabilizes |
| Disodium Cocoamphodipropionate | amphoteric cleanser | — | Cleanses |
| Panthenol | humectant | Pulls water into the hair | Detangles |
| Tocopheryl Acetate | antioxidant | Protects the formula | Stabilizes |
| Mauritia Flexuosa (Buriti) Fruit OilMauritia Flexuosa Fruit Oil | oil | A small amount of oil for softness | Softens |
| Camellia Oleifera Leaf Extract | botanical extract | A trace plant extract | Neutral |
| Hydrolyzed Vegetable Protein PG-Propyl Silanetriol | film former | A supporting film former | Protein |
| PEG-12 Dimethicone | emollient | A softening touch, low in the list | Buildup |
| Keratin Amino Acids | protein | A small amount of protein | Protein |
| Trimethylsiloxyamodimethicone | conditioning agent | A supporting conditioner | Buildup |
What the list leaves out, and what it carriesFragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (36)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
- 1 Olefin Sulfonate
-
2
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
3
Ppg-5-Ceteth-10 Phosphate
General function
An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- emulsifier
-
4
Disodium Cocoamphodipropionate
General function
A very mild cleanser used in baby and sensitive-scalp shampoos.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Tocopheryl Acetate
General function
A stable form of vitamin E used to keep the oils in a formula from oxidising. It is used at fractions of a percent.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- antioxidant
- vitamin
-
7
Mauritia Flexuosa (Buriti) Fruit Oil
· Mauritia Flexuosa Fruit Oil
General function
A rich orange fruit oil used in small amounts in curl and colour-care products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- antioxidant
-
8
Camellia Oleifera Leaf Extract
General function
An extract from the leaf of Camellia Oleifera. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
-
9
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
General function
A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
10
Phytantriol
General function
A conditioning agent used for moisture retention and shine in leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- conditioning agent
- 11 PEG-30 Glyceryl Cocoate
-
12
Disodium Laureth Sulfosuccinate
General function
A mild cleanser used to soften a formula built on stronger detergents.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
- 13 Sodium C14-17 Alkyl Sec Sulfonate
-
14
Glycol Distearate
General function
A wax that gives shampoo its pearly look and a slightly richer feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- opacifier
- emollient
-
15
Cocotrimonium Chloride
- conditioning agent
-
16
Sodium Lauryl Sulfoacetate
General function
A moderate cleanser that foams well without the stripping reputation of sulfates.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
17
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
18
PEG-12 Dimethicone
General function
A water-soluble silicone that smooths without the build-up concern of standard silicones.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitBuild-up-sensitive routinesThe PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairDelivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emollient
- silicone
- water-soluble silicone
-
19
PEG-120 Methyl Glucose Dioleate
- thickener
- emulsifier
-
20
Keratin Amino Acids
General function
Keratin broken all the way down to individual amino acids. Small enough to sit inside the cuticle, used for softness rather than firmness.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- protein
- amino acid
-
21
Trimethylsiloxyamodimethicone
General function
An amino silicone that deposits selectively on damaged hair for smoothing.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- silicone
-
22
C11-15 Pareth-7
- emulsifier
- solubilizer
-
23
C12-16 Pareth-9
- emulsifier
-
24
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
25
Trideceth-12
- emulsifier
- solubilizer
-
26
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
27
Sodium Chloride
- salt
- thickener
-
28
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
29
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
30
Methylisothiazolinone
- isothiazolinone
- preservative
-
31
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
32
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
33
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
34
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
35
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
36
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 6 fragrances
- 5 emulsifiers
- 5 named fragrance allergens
- 4 cleansers
- 4 humectants
- 3 conditioning agents
- 3 emollients
- 3 film formers
- 2 amphoteric cleansers
- 2 secondary cleansers
- 2 vitamins
- 2 antioxidants
- 2 proteins
- 2 mild anionic cleansers
Ingredient list captured 2026-09-15. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 12 oz
Seen at
$9.49
Good value under
$9
Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $10 at this size.
Show the price ladder
Where we’ve seen it4 listings · 3 stores
-
Aphogee (aphogee.com)
$9.4912 oz · $0.79/ozSep 15Lowest per oz
-
Aphogee (aphogee.com)
$9.4912 oz · $0.79/ozSep 15
-
ApHogee
$9.4912 oz · $0.79/ozSep 16
-
Walmart
$12.8212 oz · $1.07/ozSep 16Sale · was $14.28
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.49 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
- Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.74/oz; at 12 oz that is $9. Under that line you are paying less than most of them.
- About $10 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.
Formula
9
Formula score
9 of 10
A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs less per ounce than 69% of the 805 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Reviewers mention 3 things they like about how it performs
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Herbal EssencesLowest cost per oz
Color + Protect Grapeseed Sulfate Free Shampoo
$0.68/oz $0.25/oz less
- Sulfate-free
- Protein-free
- Deep clean
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that craves moisture — for moisture that stays in and a formula brought to an acidic pH
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, curly-method routines, or anyone who wants to pick it up locally
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Strengthens & softens weak, damaged or frizzy hair types
Protein or ceramides are present, but low enough that this reads as support, not treatment.
- Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
- Cocotrimonium Chloride
- Polyquaternium-10
Partly supported
Supports the surface, not a treatment.
pH 5.0-5.5
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
helps strengthen aging or frizzy hair, leaving it sleeker and smoother without drying it out
a reviewer using it on aging, frizz-prone hairnoticeably reduced shedding and hair loss during washing, described as a dramatic improvement over other shampoos
reviewers who had been experiencing hair loss or shedding when washinggently cleanses the scalp and leaves natural curls looking more defined without stripping hair
reviewers with natural curly hair using it as a regular cleanserbuilds little to no lather since the formula is sulfate-free, which some reviewers found surprising at first
a repeat buyer noting the sulfate-free formula's textureneeds more than one use to judge whether it truly reduces shedding and moisturizes as claimed
a new buyer reserving judgment after a single washMore from Aphogee
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-09-16.
- Ingredient references are linked for 14 of 22 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-15.