Light to medium hold
Synthetic hold polymers are present.
- Lanolin
- VP/VA Copolymer
Supported
Structure that lasts the day.
American Crew
Cream Pomade
Styler / Paste, medium-hold
- Styler
- paste
- cream
- Sulfate-free
- Protein-free
- Curly-method
Size3 fl oz
Price$22–25commonly seen · 3 oz
Price / oz$8.06/ozat 3 oz
Where to buy5 stores · $18.50–25.50
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: americancrew.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
Moderate
Not in your profile
Hold (as stated)
Medium
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
19 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Ulta · Brand website
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a paste
$8.06/oz at 3 oz, more than 53% of the 197 pastes , which mostly run $4.92–11.75/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
Maybe skip if
this product has a scent
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Silicone-free routinesit does contain silicones, the water-soluble kind
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Medium
A medium hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Lanolin | sealant | Seals moisture in | Buildup |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Glyceryl Stearate | emulsifier | Keeps oil and water mixed | Softens |
| PEG-100 Stearate | emulsifier | Keeps oil and water mixed | Stabilizes |
| Stearic Acid | emulsifier | Keeps oil and water mixed | Softens |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| PEG/PPG-17/18 Dimethicone | emulsifier | Keeps oil and water mixed | Shine |
| FragranceParfum (Fragrance) | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (19)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Lanolin
General function
A sheep-wool wax that seals moisture in strongly. Rich, effective, and not vegan.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
- sealant
- emollient
- wax
-
3
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
4
Glyceryl Stearate
General function
A workhorse emulsifier that holds oil and water together in a cream.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
5
PEG-100 Stearate
General function
The water-side half of the most common emulsifier pair in creams, used with glyceryl stearate.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
-
6
Stearic Acid
General function
A fatty acid that thickens creams and helps them hold their texture.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- emulsifier
- thickener
- fatty alcohol
-
7
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
8
PEG/PPG-17/18 Dimethicone
General function
A water-soluble silicone that smooths and helps other silicones spread, without the build-up concern.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitBuild-up-sensitive routinesThe PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairDelivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emulsifier
- silicone
- water-soluble silicone
- 9 Potassium Cetyl Phosphate
-
10
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
11
Fragrance
· Parfum (Fragrance)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
12
Benzyl Alcohol
- preservative
- solvent
-
13
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
14
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
15
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
16
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
17
Phenoxyethanol
- preservative
-
18
Methylparaben
- paraben
- preservative
-
19
Ethylparaben
- paraben
- preservative
What the whole list adds up to
- 5 fragrances
- 4 emulsifiers
- 4 preservatives
- 4 named fragrance allergens
- 3 emollients
- 2 solvents
- 2 fatty alcohols
- 2 thickeners
- 2 parabens
- 1 sealant
- 1 wax
- 1 film former
- 1 polymer
- 1 silicone
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3 oz
Commonly seen
$22–25
Good value under
$7
Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $12 at this size.
Show the price ladder
Where we’ve seen it6 listings · 5 stores
3 ozusual store sizeBest per ounce
-
Federalway Barber College
$18.503 oz · $6.17/ozAug 29Lowest per oz
-
Ulta
$23.003 oz · $7.67/ozAug 27
-
Nigel Beauty
$23.003 oz · $7.67/ozAug 29
-
ShopSimon
$25.383 oz · $8.46/ozAug 29
-
Strawberrynet.com
$25.503 oz · $8.50/ozAug 29
-
Ulta
$23.00Aug 25
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 3 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $7 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $2.27/oz; at 3 oz that is $7. Under that line you are paying less than most of them.
- About $12 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3 oz.
Formula
10
Formula score
10 of 10
The formula carries the systems a paste is built around, and it sits in the middle of the range for pastes per ounce.
How the score is counted
- 3 products we score as doing the same job cost less per ounce
- Costs more per ounce than 53% of the 197 pastes we’ve priced
- Covers 6 of the 6 things a paste should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
L'Oreal ProfessionnelClosest function
[TECNI.ART] Flex Depolish
$3.36/oz $4.70/oz less
- Protein-free
- Rich
- Alcohol-free
- Function
- Also
PanteneLowest cost per oz
Flexible Waves & Curls Gel
$1.18/oz $6.88/oz less
- Protein-free
- Curly method
- Alcohol-free
- Function
- Also
BiolageLighter feel
Thermal Setting Spray
$3.21/oz $4.85/oz less
- Heat protect
- Protein-free
- Alcohol-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
4
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Low shine finish
The formula carries a recognised shine system — silicone, oil, or light ester.
- Lanolin
- PEG/PPG-17/18 Dimethicone
Supported
Reflects light for visible shine.
Moisturizing and conditioning benefits
Humectants and emollients are present, but lower in the list than the claim implies.
- Lanolin
- Cetyl Alcohol
- Glyceryl Stearate
Partly supported
Some hydration, at a low level.
Frizz-free natural look
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- VP/VA Copolymer
- PEG/PPG-17/18 Dimethicone
Supported
Smoother strands, less frizz.
Textured definition
Film formers or natural gums are present, which is what holds a clump together.
- VP/VA Copolymer
Supported
Holds a clump together.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Turned a product-averse user into a repeat user who now likes styling
customer buying for spouseGeneral satisfaction, would recommend to friends
general customerHolds hair well without making it feel hard or stiff
customer buying for partnerLeaves hair looking flaky and white once dried
dissatisfied customerBreaks down and applies easily, but leaves a sticky residue on hands and can look greasy rather than matte
customer reviewMore from American Crew
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 7 of 12 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
