African Pride

Shea Miracle Sulfate Free Detangling Shampoo

Shampoo

Shampoo

Size12 fl oz

Price$6.99 Good valueseen at one store · 12 oz

Price / oz$0.75/ozat 12 oz

Where to buy3 stores · $6.99–9.99

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: shop.afrobellahair.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Curly–Coily Not in your profile

Moisture level High Not in your profile

Expected lather Low Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Rich Not in your profile

Fragrance Present Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Sulfates Not determined Not in your profile

Parabens / preservatives Present Not in your profile

Show all 19 factors we check

The rest of what your plan weighs on this product.

Essential oils Not determined Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not determined Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 30 ingredientsAbout average Not in your profile

Price tier Value Not in your profile

Where to buy it Beauty Supply IndependentOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

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$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Lower cost than most shampoos

$0.75/oz at 12 oz — less than 78% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

Coarse or dry hairthat absorbs everything you give it

Low-lather washesthis works as a cream rather than a foam

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Tight budgetsit sits in the lower price tiers

Maybe skip if

this product carries a scent

Oily scalp or fine hairthat gets weighed down

Foam-heavy washesit barely lathers

Picking it up locallywe have it recorded in one channel only

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Expected lather Low

A thin, quick-collapsing lather.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) None found

No humectants found — nothing here pulls water into the hair.

Scalp active None

No over-the-counter scalp active.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua	solvent	The base everything else is dissolved in	Neutral
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Sodium Lauryl Ether Sulfate	—	—	Neutral
Cocamide DEA	secondary cleanser	Softens the main detergent	Cleanses
Butyrospermum Parkii Fruit/Shea Butter	butter	Heavy softening — this is what makes it rich	Heavy
Mangifera Indica Seed Butter/Mango Butter	butter	Heavy softening — this is what makes it rich	Heavy
Argania Spinosa Kernel Oil/Argan Oil	oil	Coats and softens the strand	Softens
Olea Europaea Fruit Oil/Olive Oil	oil	Coats and softens the strand	Softens
DMDM Hydantoin	formaldehyde releaser	—	Stabilizes
Imidazolidinyl Urea	formaldehyde releaser	—	Stabilizes
FragranceParfum/Fragrance	fragrance	The scent	Fragrance
Benzyl Benzoate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesFragrance is on the label. Heavier butters sit in the working part of the list.

Full ingredient list (30)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
3 Sodium Lauryl Ether Sulfate
4 Cocamide DEA

General function
A coconut-derived thickener and foam stabiliser, largely replaced by MEA and MIPA forms.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
5 Butyrospermum Parkii Fruit/Shea Butter

General function
The solid fat from Butyrospermum Parkii. Plant butters seal the surface and soften coarse or dry hair; high on a list they make a product decidedly rich.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- butter
- emollient
- sealant
6 Mangifera Indica Seed Butter/Mango Butter

General function
The solid fat from Mangifera Indica. Plant butters seal the surface and soften coarse or dry hair; high on a list they make a product decidedly rich.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- butter
- emollient
- sealant
7 Argania Spinosa Kernel Oil/Argan Oil

General function
The oil pressed from Argania Spinosa. It is one of the lighter plant oils, absorbing faster and leaving less residue.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- oil
- emollient
8 Olea Europaea Fruit Oil/Olive Oil

General function
The oil pressed from Olea Europaea. It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- oil
- emollient
9 Cocos Nucifera (Coconut) Oil · Cocos Nucifera Oil/Coconut Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitVery dry or highly damaged hair
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

International Journal of Trichology
- oil
- emollient
10 Rosmarinus Officinalis Leaf Extract/Rosemary Extract
- botanical extract
11 Aloe Barbadensis Leaf Extract/Aloe Extract
12 Panax Ginseng Root Extract/Ginseng Extract
- botanical extract
13 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
14 Tocopherol · Tocopherol/Vitamin E
- antioxidant
- vitamin
15 Glycine Soja (Soybean) Oil · Glycine Soja Oil/Soybean Oil

General function
A light plant oil used to soften and carry other oil-based ingredients.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
16 Triethanolamine

General function
A base used in trace amounts to neutralise acidic polymers so a gel thickens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
17 Hydroxyethylcellulose

General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

PubChem
- gum
- thickener
- film former
18 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
19 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
20 DMDM Hydantoin
- formaldehyde releaser
- preservative
21 Imidazolidinyl Urea
- formaldehyde releaser
- preservative
22 CI Yellow 6
23 Fragrance · Parfum/Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
24 Benzyl Benzoate

General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
25 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
26 Coumarin

General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
27 Limonene · D-Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
28 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
29 lyral

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
30 Methyl Ionone Gamma

What the whole list adds up to

7 emollients
7 fragrances
5 named fragrance allergens
4 oils
2 secondary cleansers
2 thickeners
2 butters
2 sealants
2 botanical extracts
2 gums
2 pH adjusters
2 formaldehyde releasers
2 preservatives
1 solvent

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $6.99 1 store · checked Aug 24

Good value under $13 Under $1.06/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $13 line, and products that do this job typically go for about $15 at this size.

Show the price ladder

Price for 12 ozlower is better

Where we’ve seen it3 listings · 3 stores

Beautylicious (independent beauty supply)
$6.99

12 oz · $0.58/oz

Aug 22Lowest per oz
SamsBeauty (independent beauty supply)
$8.99

12 oz · $0.75/oz

Aug 22
Walmart
$9.99

12 oz · $0.83/oz

Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $6.99 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.06/oz; at 12 oz that is $13. Under that line you are paying less than most of them.
About $15 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score

9 of 10

It carries the working systems a shampoo needs and still sits in the lower part of the price range for shampoos per ounce.

How the score is counted

Costs less per ounce than 78% of the 805 shampoos we’ve priced
Covers 6 of the 7 things a shampoo should do
Reviewers mention 3 things they like about how it performs
Value tier, sold at Beauty Supply Independent

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Mielle OrganicsLowest cost per oz Avocado & Tamanu Anti-Frizz Shampoo $0.58/oz $0.17/oz less

Sulfate-free
Protein-free
Gentle cleanse

· Related function

Function: Slip and detangling
Oils and butters
Film formers
Also: Masstige tier

Compare

DevaCurlLighter feel Low-Poo Original $2.33/oz $1.58/oz more

Sulfate-free
Protein-free
Gentle cleanse

· Related function

Function: Water-binding (humectants)
Oils and butters
Film formers
Also: Sweet scent
Cruelty-free
Salon tier

Compare

DevaCurlLighter feel Low-Poo Delight $4.67/oz $3.92/oz more

Sulfate-free
Protein-free
Gentle cleanse

· Related function

Function: Water-binding (humectants)
Oils and butters
Film formers
Also: Citrus scent
Cruelty-free
Salon tier

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

Coarse, dry, or high-porosity hair, looking for a formula with real substance and a wash without heavy foam

Biggest tradeoff

Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone who wants a quick, foam-heavy shampoo

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Sulfate-free

The detergent system is not recorded for this product.

—

Stated by brand

Can’t be confirmed from label.

Formulated without parabens, mineral oil, and petrolatum

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

Creates incredibly slippery, soft tresses which helps kinkier textures detangle with ease

Conditioning agents are present, but low in the list.

Guar Hydroxypropyltrimonium Chloride

Partly supported

A little slip, not a lot.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Pleasant scent is a recurring positive

Exact retailer reviewers; identity/formula caveat retained

Detangling/slip is a recurring benefit

Exact retailer reviewers; identity/formula caveat retained

Hair is described as soft, conditioned, and tangle-free

Exact retailer reviewers; identity/formula caveat retained

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
6 sources consulted for this product (1 manufacturer or regulatory, 3 retailer, 2 editorial), last checked 2026-09-04.
Ingredient references are linked for 11 of 16 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-04.

Shea Miracle Sulfate Free Detangling Shampoo

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from African Pride

How this page was made

Your personalized hair plan