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African Pride

Moisture Miracle Aloe & Coconut Oil Deep Conditioner

Conditioner / Everyday rinse-out, detangling

  • Conditioner
  • Sulfate-free
  • Silicone-free
  • Protein-free
Size12 fl oz
Price$6.19 Good valueseen at one store · 12 oz
Price / oz$0.52/ozat 12 oz
Where to buy3 stores · $6.19–9.99

Scent:

Notes: sweet.

Listing used for research: sallybeauty.com

Personal fit

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Lower cost than most conditioners

$0.52/oz at 12 oz — less than 90% of the 689 conditioners , which mostly run $0.91–3.10/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater (Aqua) solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Glycerin humectant Pulls water into the hair Moisturizes
Ricinus Communis (Castor) Seed Oil oil Coats and softens the strand Softens
C12-15 Alkyl Benzoate light ester Light slip without much weight Softens
Guar Hydroxypropyltrimonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Behentrimonium ChlorideBehenentruim Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Cocos Nicifera (Coconut) Oil oil Coats and softens the strand Softens
Benzyl Benzoate fragrance The scent Fragrance
FragranceFragrance (Parfum) fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
Linalool fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label.
Full ingredient list (25)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water (Aqua)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Role in this product type

    In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

    BASF
    • fatty alcohol
    • emollient
    • thickener
  • 3 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 4 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 5 C12-15 Alkyl Benzoate
    General function

    A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 6 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 7 Behentrimonium Chloride · Behenentruim Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 8 Cocos Nicifera (Coconut) Oil
    General function

    The oil pressed from Coconut (Cocos Nicifera). It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • oil
    • emollient
  • 9 Aloe Barbadenis Leaf Juice
    • botanical extract
  • 10 Cetrimonium Chloride
    General function

    A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 11 Stearalkonium Chloride
    General function

    A long-standing conditioning agent that flattens the cuticle and cuts static. It rinses less completely than newer alternatives.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 12 PEG-40 Hydrogenated Castor Oil
    • solubilizer
    • emulsifier
  • 13 Vitis Vinifera (Grape) Seed Oil
    General function

    A light oil used where softness is wanted without weight.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 14 Phenoxyethanol
    • preservative
  • 15 Bis-Amidopropyl Dimenthicone
  • 16 peg 90m
    • emulsifier
  • 17 Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer
    General function

    A conditioning polymer that stays on the hair after rinsing to reduce static and frizz.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • film former
    • polymer
    • conditioning agent
  • 18 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 19 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 20 Ethylhexyglycerine
    • humectant
  • 21 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 22 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 23 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 24 Benzyl Salicylate
    General function

    A soft floral fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 25 Coumarin
    General function

    A sweet, hay-like fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 6 fragrances
  • 5 emollients
  • 5 conditioning agents
  • 5 named fragrance allergens
  • 3 oils
  • 2 humectants
  • 2 polymers
  • 2 cleansers
  • 2 emulsifiers
  • 1 solvent
  • 1 fatty alcohol
  • 1 thickener
  • 1 light ester
  • 1 gum

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $6.19 1 store · checked Aug 29
Good value under $10 Under $0.83/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $10 line, and products that do this job typically go for about $18 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $6.19 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
  3. Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.83/oz; at 12 oz that is $10. Under that line you are paying less than most of them.
  4. About $18 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
10 of 10

It carries the working systems a conditioner needs and still sits in the lower part of the price range for conditioners per ounce.

How the score is counted
  • Costs less per ounce than 90% of the 689 conditioners we’ve priced
  • Covers 6 of the 6 things a conditioner should do
  • Reviewers mention 2 things they like about how it performs
  • Reviewers mention 2 recurring complaints
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

DevaCurlSame function One Condition Decadence $1.56/oz $1.04/oz more
  • Protein-free
  • Curly method
  • Silicone-free
Differs
  • Cruelty-free
  • Salon tier
  • 3 oz bottle
Compare
Camille RoseSame function Coconut Water Curl Conditioner $0.84/oz $0.32/oz more
  • Protein-free
  • Curly method
  • Silicone-free
Differs
  • Mint scent, not sweet
  • 14.3 oz bottle
  • Sold online
Compare
AttitudeLowest cost per oz Nourishing Conditioner - Curly Hair $0.80/oz $0.28/oz more
  • Protein-free
  • Curly method
  • Silicone-free
· Same function
Differs
  • Cruelty-free
  • Vegan
  • Masstige tier
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Penetrates deeply to help strengthen hair

No protein or bond ingredient appears in the list.

  • Guar Hydroxypropyltrimonium Chloride
  • Behentrimonium Chloride
  • Cetrimonium Chloride
Stated by brand

Can’t be confirmed from label.

Provides easy slip for detangling

Conditioning agents that reduce combing force sit high in the list.

  • Cetearyl Alcohol
  • Guar Hydroxypropyltrimonium Chloride
  • Behentrimonium Chloride
Supported

Easier detangling, less breakage.

Nourishes and protects; minimizes breakage

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Glycerin
  • Ricinus Communis (Castor) Seed Oil
Supported

Helps hair feel hydrated.

Formulated to restore and repair damaged hair while imparting lasting moisture

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Glycerin
  • Ricinus Communis (Castor) Seed Oil
Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers who like the product describe good slip during application and pleasant results after heat/steam treatment, e.g. hair looking fuller after drying

positive reviewers, some mentioning heat-cap or blow-dryer use

Reviewers with permed or chemically treated hair report favorable results, describing hair as feeling good after a treatment

permed-hair reviewers specifically

Several reviewers report the conditioner dried out or roughened their hair rather than moisturizing it, some describing hair feeling like straw after use

reported by multiple textured-hair reviewers after first or repeated use

A recurring complaint is that the product does not perform as a true deep conditioner -- effects are perceived to fade immediately after rinsing rather than leaving lasting moisture or strength

reviewers evaluating it specifically as a deep-treatment product

Some negative reviews are about fulfillment/shipping issues (orders not received) rather than the product itself, and should be discounted as product-quality signal

reviewers reporting non-delivery, not product performance

More from African Pride

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources consulted for this product (3 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 11 of 17 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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