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Side by side

Wella Professionals Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair vs Wella Professionals Nutricurls Deep Treatment Waves & Curls Mask

95% function match · 9 of the 10 functions we compared match Formula overlap 72%. Wella Professionals Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair and Wella Professionals Nutricurls Deep Treatment Waves & Curls Mask share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair — protein-sensitive hair
  • Nutricurls Deep Treatment Waves & Curls Mask — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Wella Professionals Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair — 5 oz container Wella Professionals

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Protein-free
Wella Professionals Nutricurls Deep Treatment Waves & Curls Mask — 5 oz container Wella Professionals

Nutricurls Deep Treatment Waves & Curls Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$1.99 5.07 oz · $0.39/oz
$5.04 5 oz · $1.01/oz
Value / price positioning
Lower cost than most masks and treatments $$$$$ Salon tier · costs less than 99% of the 347 masks and treatments we’ve priced
Lower cost than most masks and treatments $$$$$ Salon tier · costs less than 91% of the 347 masks and treatments we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Time on the hair
Short A short wait — it fits inside an ordinary shower. Your hair
Short A short wait — it fits inside an ordinary shower. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Oils and butters Differs
None No oils or butters in the list. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Formula completeness
out of 10
Covers the core
out of 10
A simple formula
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Short shower windowsit works in ten minutes or less
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a strong scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a strong scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Brand website · Ulta
Brand website · Ulta
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Cruelty-free
Not cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Fresh & airyStrong
Scented, not described
Time on hair
5–5 min
5–5 min
Treatment focus
color care
curl

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientInvigo Brilliance Vibrant Color Mask for Fine & Normal HairNutricurls Deep Treatment Waves & Curls Mask
Water
Neutral
#1Leading
#1Leading
Stearyl Alcohol
Softens
#2Leading
#2Leading
Cetyl Alcohol
Softens
#3Leading
#4Supporting
Fragrance
Fragrance
#5Below the 1% line
#5Below the 1% line
Phenoxyethanol
Stabilizes
#7Below the 1% line
#7Below the 1% line
Propylene Glycol
Moisturizes
#8Below the 1% line
#9Below the 1% line
Quaternium-80
Buildup
#9Below the 1% line
#10Below the 1% line
Limonene
Fragrance
#13Below the 1% line
#17Below the 1% line
Linalool
Fragrance
#18Below the 1% line
#15Below the 1% line
Hexyl Cinnamal
Fragrance
#19Below the 1% line
#16Below the 1% line

What only one of them carries

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair

Nutricurls Deep Treatment Waves & Curls Mask

Full ingredient list — Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair (21)
Full ingredient list — Nutricurls Deep Treatment Waves & Curls Mask (28)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsInvigo Brilliance Vibrant Color Mask for Fine & Normal HairNutricurls Deep Treatment Waves & Curls Mask
Supported
2
1
Partly supported
0
1
Stated by brand
2
1
Potential conflict
0
0

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair

  • Apply to clean, damp hair. Leave for 5 minutes. Rinse out thoroughly.Stated by brandHow to use it, not a claim.
  • Instantly detangles and improves hair surfaceSupportedEasier detangling, less breakage.
  • Enhances color vibrancy and shineSupportedReflects light for visible shine.
  • Free of animal-derived ingredients; no animal testingStated by brandCan’t be confirmed from label.

Nutricurls Deep Treatment Waves & Curls Mask

  • Apply to clean, damp hair. Leave in for 5 minutes. Rinse thoroughly.Stated by brandHow to use it, not a claim.
  • Provides instant intense nourishmentPartly supportedSome hydration, at a low level.
  • Helps prevent frizz for touchable definitionSupportedNatural movement without stiffness.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Wella Professionals Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair draws complaints about dryness and weight.

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair

Locks in color treatment and adds shine while taming frizz without losing natural volume

Ulta verified reviewer

A good product for straight, color-treated hair with a pleasant, not-too-strong scent

Ulta verified reviewer

Leaves hair super soft with a nice shine and easy detangling

Ulta verified reviewer

One reviewer reported a reformulation that cleaned less effectively and left hair greasy and dry at once

Ulta reviewer, 1-star, longtime user

Nutricurls Deep Treatment Waves & Curls Mask

Became a go-to curl-defining treatment for repeat use

Reviewer named Rhonda, Ulta

Works better for wavy and fine hair than the brand's Ultimate Repair line for this reviewer

Reviewer named Mac, Ulta

Leaves curls soft and uniformly defined

Reviewer named Jeanine, Ulta

Good curl results but the fragrance is noticeably strong for some users

Ulta reviewer, most-helpful positive review

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.39/oz vs $1.01/oz — Wella Professionals Nutricurls Deep Treatment Waves & Curls Mask costs about 2.6× more per ounce than Wella Professionals Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair.

$0.19/oz median $3.49/oz $24.50/oz $0.39/oz Invigo Brilliance Vibrant $1.01/oz Nutricurls Deep Treatment

Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.

Value readInvigo Brilliance Vibrant Color Mask for Fine & Normal HairNutricurls Deep Treatment Waves & Curls Mask
Label
Lower cost than most masks and treatmentsCosts less per ounce than most masks and treatments we have researched.
Lower cost than most masks and treatmentsCosts less per ounce than most masks and treatments we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair vs Invigo Brilliance Vibrant Color Mask for Coarse HairWella Professionals · 100% function matchNutricurls Deep Treatment Waves & Curls Mask vs ColorMotion+ Structure MaskWella Professionals · 100% function matchInvigo Brilliance Vibrant Color Mask for Fine & Normal Hair vs Miracle Rescue Intensive Bond Repair Mask with Melting Pro-V PearlsPantene · 100% function matchNutricurls Deep Treatment Waves & Curls Mask vs Tea Tree Oil Revitalizing MasqueCHI · 97% function matchInvigo Brilliance Vibrant Color Mask for Fine & Normal Hair vs Moisture Repair Sulfate-Free Deep Moisture MaskSuave · 100% function matchNutricurls Deep Treatment Waves & Curls Mask vs Weightless Nourishing MaskOlaplex · 96% function matchInvigo Brilliance Vibrant Color Mask for Fine & Normal Hair vs Bonding Infusion Repairing Hair MaskSuave · 100% function matchNutricurls Deep Treatment Waves & Curls Mask vs Anti-breakage Strengthening MaskNioxin · 95% function match

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair · Nutricurls Deep Treatment Waves & Curls Mask · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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