Side by side
Paul Mitchell Awapuhi Shampoo vs Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo
89% function match · 10 of the 13 functions we compared match Formula overlap 44%. Paul Mitchell Awapuhi Shampoo and Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo share 3 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Awapuhi Shampoo — protein-sensitive hair
- Invigo Nutri-Enrich Deep Nourishing Shampoo — protein-sensitive hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Protein-sensitive hairthat stiffens when protein is added
- Fast-oiling scalpsthat need a real reset wash
- Hard waterand swimmers dealing with mineral deposit
- Fine hairthat flattens under most products
- Protein-sensitive hairthat stiffens when protein is added
- Fast-oiling scalpsthat need a real reset wash
- Hard waterand swimmers dealing with mineral deposit
- Very dry hairno fast-drying alcohol in the list
- Scents bother youthis product carries a scent
- Sulfate-free routinesit uses a sulfate detergent
- Curly-method routinesthese silicones need a detergent to remove
- Scents bother youthis product carries a scent
- Sulfate-free routinesit uses a sulfate detergent
- Curly-method routinesthese silicones need a detergent to remove
More facts about each one
- protein-free
- protein-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Awapuhi Shampoo
Invigo Nutri-Enrich Deep Nourishing Shampoo
Full ingredient list — Awapuhi Shampoo (24)
-
1
Water
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
- olefin sulfonate cleanser
- cleanser
-
3
Sodium Lauryl Sulfate
- sulfate cleanser
- cleanser
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
6
Sodium Chloride
- salt
- thickener
-
7
Hedychium Coronarium Root Extract
- botanical extract
-
8
Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone
- silicone
- conditioning agent
-
9
PEG-12 Dimethicone
- emollient
- silicone
- water-soluble silicone
-
10
Peg-14m
- emulsifier
-
11
Glycol Stearate
- opacifier
- emollient
-
12
Silica
- powder
- thickener
- mineral
-
13
Magnesium Nitrate
- salt
-
14
Magnesium Chloride
- salt
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
15
Citric Acid
- pH adjuster
- hard-water chelator
-
16
Tetrasodium EDTA
- hard-water chelator
-
17
Sodium Hydroxide
- pH adjuster
-
18
Fragrance
- fragrance
- declared fragrance
-
19
BHT
- antioxidant
-
20
Phenoxyethanol
- preservative
-
21
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
22
Methylisothiazolinone
- isothiazolinone
- preservative
-
23
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
24
Limonene
- fragrance
- named fragrance allergen
Full ingredient list — Invigo Nutri-Enrich Deep Nourishing Shampoo (33)
-
1
Water
- solvent
-
2
Sodium Lauryl Sulfate
- sulfate cleanser
- cleanser
-
3
Sodium Laureth Sulfate
- sulfate cleanser
- cleanser
-
4
Sodium Chloride
- salt
- thickener
-
5
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
Glycol Distearate
- opacifier
- emollient
-
7
Dimethicone
- silicone
- emollient
- conditioning agent
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Sodium Citrate
- pH adjuster
- hard-water chelator
-
9
Citric Acid
- pH adjuster
- hard-water chelator
-
10
Cocamide MEA
- secondary cleanser
- nonionic cleanser
- thickener
-
11
Sodium Xylenesulfonate
- solubilizer
-
12
Fragrance
- fragrance
- declared fragrance
-
13
Sodium Benzoate
- preservative
-
14
Panthenol
- humectant
- conditioning agent
- vitamin
-
15
Glycerin
- humectant
-
16
Salicylic Acid
- active
- exfoliant
-
17
Tetrasodium EDTA
- hard-water chelator
-
18
Trisodium Ethylenediamine Disuccinate
- hard-water chelator
-
19
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
20
Methylparaben
- paraben
- preservative
-
21
Sodium Hydroxide
- pH adjuster
-
22
Limonene
- fragrance
- named fragrance allergen
-
23
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
24
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
25
Linalool
- fragrance
- named fragrance allergen
-
26
Lycium Barbarum Fruit Extract
- botanical extract
-
27
Oleic Acid
- emollient
- emulsifier
-
28
Lactic Acid
- pH adjuster
- humectant
- exfoliant
-
29
Potassium Sorbate
- preservative
-
30
Magnesium Nitrate
- salt
-
31
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
32
Magnesium Chloride
- salt
-
33
Methylisothiazolinone
- isothiazolinone
- preservative
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Awapuhi Shampoo
#1 Best-Selling Paul Mitchell shampoo (2024 sales data)
Stated by brandPopularity, not performance.Color-safe cleanser ideal for all hair types
Potential conflictLikely to pull colour faster.
Invigo Nutri-Enrich Deep Nourishing Shampoo
No claims recorded for this product beyond the ones above.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for the scent and how it cleanses.
Awapuhi Shampoo
Long-time repeat buyers, some using it for 20+ years, describe it as a reliable staple
long-term/loyal usersReviewers with long, wavy/curly hair say it leaves hair feeling clean and nourished without excessive static
long wavy/curly hairPraised for pleasant, distinctive fragrance and good lather/cleansing performance
Invigo Nutri-Enrich Deep Nourishing Shampoo
Reviewers with chemically treated or very dry hair say results are best when paired with the matching mask or conditioner from the same line, rather than used alone.
reviewers using the full Nutri-Enrich systemSeveral reviewers describe a rich, creamy lather with a pleasant, long-lasting fragrance.
general reviewersReviewers with dry, damaged or chemically treated hair say it noticeably softens and de-frizzes hair right after the first wash.
reviewers describing dry, damaged or colour-treated hairPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$2.08/oz vs $3.35/oz — Paul Mitchell Awapuhi Shampoo costs about 1.6× more per ounce than Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo.
Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Awapuhi Shampoo · Invigo Nutri-Enrich Deep Nourishing Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 11 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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