Skip to main content

Side by side

Not Your Mother's Aura Boost Thickening Conditioner vs Not Your Mother's Way To Grow Conditioner

80% function match · 7 of the 10 functions we compared match Formula overlap 30%. Not Your Mother's Aura Boost Thickening Conditioner and Not Your Mother's Way To Grow Conditioner share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Thickening Conditioner — protein-sensitive hair
  • Way To Grow Conditioner — protein-hungry hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Thickening Conditioner — 13 oz container Not Your Mother's

Aura Boost Thickening Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Protein-free
Not Your Mother's Way To Grow Conditioner — 8 oz container Not Your Mother's

Way To Grow Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
$7.99 8 oz · $1.00/oz
Value / price positioning
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 689 conditioners we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 70% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a light scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Protein-sensitive hairthat goes stiff or straw-like on protein
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Aura Boost Thickening
—
Where to buy
Grocery / mass · Target
Brand website · Grocery / mass
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
Vegan
—
Not vegan · ingredient list
Scent
Scented, not described
FruityLight

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Thickening ConditionerWay To Grow Conditioner
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Fragrance
Fragrance
#24Below the 1% line
#6Below the 1% line

What only one of them carries

Aura Boost Thickening Conditioner

Way To Grow Conditioner

Full ingredient list — Aura Boost Thickening Conditioner (25)
Full ingredient list — Way To Grow Conditioner (17)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Thickening ConditionerWay To Grow Conditioner
Supported
1
5
Partly supported
1
0
Stated by brand
1
0
Potential conflict
0
0

Aura Boost Thickening Conditioner

  • Volumizes and thickens fine or thinning hairPartly supportedNeutral on lift.
  • Strengthens and reduces breakageStated by brandCan’t be confirmed from label.
  • Nourishes without weighing hair downSupportedHelps hair feel hydrated.

Way To Grow Conditioner

  • Moisturizes and hydrates without weighing hair downSupportedHelps hair feel hydrated.
  • Helps combat frizz for smoother appearanceSupportedSmoother strands, less frizz.
  • Contains Vitamin B5, Keratin, and Biotin to nourish and fortify folliclesSupportedHelps hair feel hydrated.
  • Reduces breakage when used with full collectionSupportedReinforces a damaged strand.
  • Color-safe formulaSupportedLess fade per wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for strength and repair. Not Your Mother's Aura Boost Thickening Conditioner draws complaints about irritation; Not Your Mother's Way To Grow Conditioner draws complaints about dryness.

Aura Boost Thickening Conditioner

Reviewers with fine, curly hair report less breakage and smoother, softer strands.

fine/curly hair

Pairs well with the matching shampoo for a fuller, softer overall result.

A reviewer described the conditioner as greasy, needing a large amount to smooth hair.

One reviewer reported an itchy scalp and hair weighed down after use.

Several reviewers say hair felt softer but not noticeably thicker.

Way To Grow Conditioner

Multiple reviewers with fine or thin hair report it strengthens hair and reduces breakage, describing it as helping hair grow longer over time.

fine/thin hair, long-term users

Praised for a pleasant, light apple scent and good value since a small amount goes a long way.

general reviewers

One long-time user reported a skin reaction (hives) after a recent purchase and speculated a formula change adding phenoxyethanol was the cause; noted here as a single anecdotal report, not a confirmed reformulation-safety finding.

long-time repeat purchaser

Some reviewers, especially those with fine or straight hair seeking heavier moisture, find the conditioner too thin/watery and report it left hair dry or brittle rather than soft.

fine/straight hair seeking heavy moisture

A minority of reviewers dislike the fragrance intensity, calling it the biggest downside despite otherwise positive results.

scent-sensitive users

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $1.00/oz — Not Your Mother's Way To Grow Conditioner costs about 1.2× more per ounce than Not Your Mother's Aura Boost Thickening Conditioner.

$0.09/oz median $1.60/oz $56.25/oz $0.85/oz Aura Boost Thickening Cond $1.00/oz Way To Grow Conditioner

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readAura Boost Thickening ConditionerWay To Grow Conditioner
Label
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.
Priced with its peersSits in the middle of the range for conditioners per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Thickening Conditioner vs Pro-V Curl Perfection ConditionerPantene · 98% function matchWay To Grow Conditioner vs Nexxus Amino Bond Repair Conditioner (Bond Repair, Hydrolink Bonder with Amino5 Complex)Nexxus · 100% function matchAura Boost Thickening Conditioner vs Pro-V Radiant Color Shine ConditionerPantene · 98% function matchWay To Grow Conditioner vs TRESemme Healthy Volume ConditionerTRESemme · 95% function matchAura Boost Thickening Conditioner vs Pro-V Repair & Protect ConditionerPantene · 98% function matchWay To Grow Conditioner vs Clinical Dandruff Defense + Dry Scalp Rescue ConditionerHead & Shoulders · 93% function matchAura Boost Thickening Conditioner vs Pro-V Daily Moisture Renewal ConditionerPantene · 98% function matchWay To Grow Conditioner vs Scalp ConditionerSachajuan · 93% function match

Aura Boost Thickening Conditioner · Way To Grow Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation