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Side by side

Not Your Mother's Aura Boost Thickening Conditioner vs Not Your Mother's Kids' Curl Conditioner Tube for Curly Hair

57% function match · 5 of the 10 functions we compared match Formula overlap 73%. Not Your Mother's Aura Boost Thickening Conditioner and Not Your Mother's Kids' Curl Conditioner Tube for Curly Hair share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Thickening Conditioner — protein-sensitive hair
  • Kids' Curl Conditioner Tube for Curly Hair — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Thickening Conditioner — 13 oz container Not Your Mother's

Aura Boost Thickening Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Protein-free
Not Your Mother's Kids' Curl Conditioner Tube for Curly Hair — 8 oz container Not Your Mother's

Kids' Curl Conditioner Tube for Curly Hair

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
about $7 8 oz · $0.87/oz
Value / price positioning
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 689 conditioners we’ve priced
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 76% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Differs
None No oils or butters in the list. Your hair
Rich Butters near the top: a heavy, softening formula. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
High Your hair
Moderate Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a light scent
  • Hair that needs proteinthere is none in this list
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Aura Boost Thickening
Kids' Curl
Where to buy
Grocery / mass · Target
Target
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Scent
Scented, not described
Sweet & vanillaLight

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Thickening ConditionerKids' Curl Conditioner Tube for Curly Hair
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Cetyl Alcohol
Softens
#3Leading
#3Leading
Stearamidopropyl Dimethylamine
Detangles
#4Supporting
#4Supporting
Fragrance
Fragrance
#24Below the 1% line
#12Below the 1% line
Propanediol
Moisturizes
#15Below the 1% line
#6Supporting
Cetrimonium Chloride
Detangles
#13Below the 1% line
#8Supporting

What only one of them carries

Aura Boost Thickening Conditioner

Kids' Curl Conditioner Tube for Curly Hair

Full ingredient list — Aura Boost Thickening Conditioner (25)
Full ingredient list — Kids' Curl Conditioner Tube for Curly Hair (14)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Thickening ConditionerKids' Curl Conditioner Tube for Curly Hair
Supported
1
1
Partly supported
1
0
Stated by brand
1
2
Potential conflict
0
0

Aura Boost Thickening Conditioner

  • Volumizes and thickens fine or thinning hairPartly supportedNeutral on lift.
  • Strengthens and reduces breakageStated by brandCan’t be confirmed from label.
  • Nourishes without weighing hair downSupportedHelps hair feel hydrated.

Kids' Curl Conditioner Tube for Curly Hair

  • 98% naturally derived ingredientsStated by brandOnly the brand’s testing shows this.
  • Lightweight hydration while enhancing and defining natural curl shapeSupportedHelps hair feel hydrated.
  • Tear-free formula, gentle on sensitive skinStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's Aura Boost Thickening Conditioner draws complaints about weight; Not Your Mother's Kids' Curl Conditioner Tube for Curly Hair draws complaints about the packaging.

Aura Boost Thickening Conditioner

Reviewers with fine, curly hair report less breakage and smoother, softer strands.

fine/curly hair

Pairs well with the matching shampoo for a fuller, softer overall result.

A reviewer described the conditioner as greasy, needing a large amount to smooth hair.

One reviewer reported an itchy scalp and hair weighed down after use.

Several reviewers say hair felt softer but not noticeably thicker.

Kids' Curl Conditioner Tube for Curly Hair

Effectively detangles curly/coily/wavy kids hair, cited as better than other detangler products/sprays

parents of curly/coily-haired children

Pleasant, light scent frequently highlighted as a favorite

parents and children

Leaves hair moisturized and manageable without heaviness, works across fine, thick, and dense hair textures

parents across a range of hair densities/textures

Bottle packaging has sharp plastic seams/corners noted as a safety concern around kids

parents of toddlers

A few reviewers report allergic reaction/rash or hair shedding, and dispute the curl-defining claim for straight hair

a small number of parents

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $0.87/oz — within about the same cost per ounce.

$0.09/oz median $1.60/oz $56.25/oz $0.85/oz Aura Boost Thickening Cond $0.87/oz Kids' Curl Conditioner Tub

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readAura Boost Thickening ConditionerKids' Curl Conditioner Tube for Curly Hair
Label
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Thickening Conditioner vs Pro-V Curl Perfection ConditionerPantene · 98% function matchKids' Curl Conditioner Tube for Curly Hair vs Ultra Light Balancing ConditionerKristin Ess · 97% function matchAura Boost Thickening Conditioner vs Pro-V Radiant Color Shine ConditionerPantene · 98% function matchKids' Curl Conditioner Tube for Curly Hair vs mendXtend Strengthening ConditionerBosley · 95% function matchAura Boost Thickening Conditioner vs Pro-V Repair & Protect ConditionerPantene · 98% function matchKids' Curl Conditioner Tube for Curly Hair vs Bond Repair ConditionerSheaMoisture · 95% function matchAura Boost Thickening Conditioner vs Pro-V Daily Moisture Renewal ConditionerPantene · 98% function matchKids' Curl Conditioner Tube for Curly Hair vs Klorane Nourishing Conditioner with Mango ButterKlorane · 95% function match

Aura Boost Thickening Conditioner · Kids' Curl Conditioner Tube for Curly Hair · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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