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Side by side

Not Your Mother's Aura Boost Restore Conditioner vs Not Your Mother's Blonde Moment Purple Conditioner

57% function match · 6 of the 10 functions we compared match Formula overlap 78%. Not Your Mother's Aura Boost Restore Conditioner and Not Your Mother's Blonde Moment Purple Conditioner share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Restore Conditioner — maximum slip
  • Blonde Moment Purple Conditioner — maximum slip

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Restore Conditioner — 13 oz container Not Your Mother's

Aura Boost Restore Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Not Your Mother's Blonde Moment Purple Conditioner — 8 oz container Not Your Mother's

Blonde Moment Purple Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
$8–9 8 oz · $1.12/oz
Value / price positioning
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 698 conditioners we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 66% of the 698 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
High Your hair
Moderate Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • A wide range of haira middle-of-the-range weight
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Silicone-free routinesno silicones appear in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
  • Scents bother youthis product carries a scent
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Aura Boost Restore
Blonde Moment
Where to buy
Brand website · Target
Grocery / mass · Brand website
Free of
  • sulfate-free
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
—
Vegan · label states
Cruelty-free
—
Cruelty-free · label states
Scent
Scented, not described
Floral

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Restore ConditionerBlonde Moment Purple Conditioner
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Cetyl Alcohol
Softens
#3Leading
#3Leading
Behentrimonium Chloride
Detangles
#4Supporting
#4Supporting
Stearalkonium Chloride
Detangles
#7Supporting
#5Supporting
Fragrance
Fragrance
#30Below the 1% line
#20Below the 1% line
Phenoxyethanol
Stabilizes
#26Below the 1% line
#21Below the 1% line
Ethylhexylglycerin
Softens
#25Below the 1% line
#22Below the 1% line

What only one of them carries

Aura Boost Restore Conditioner

Blonde Moment Purple Conditioner

Full ingredient list — Aura Boost Restore Conditioner (33)
Full ingredient list — Blonde Moment Purple Conditioner (23)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Restore ConditionerBlonde Moment Purple Conditioner
Supported
1
2
Partly supported
1
1
Stated by brand
0
1
Potential conflict
0
0

Aura Boost Restore Conditioner

  • Nourish, soften, and ease styling without heavinessSupportedHelps hair feel hydrated.
  • Reduce breakage and restore strengthPartly supportedSupports the surface, not a treatment.

Blonde Moment Purple Conditioner

  • Fights brass tones in lightened hairStated by brandCan’t be confirmed from label.
  • Bonding technology to repair/strengthenPartly supportedSupports the surface, not a treatment.
  • Hydrates while conditioningSupportedHelps hair feel hydrated.
  • Sulfate-free, silicone-free, paraben-free, vegan, cruelty-freeSupportedGentler on colour and coils.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's Blonde Moment Purple Conditioner draws complaints about tangling and dryness.

Aura Boost Restore Conditioner

Leaves hair soft and smooth without heaviness or residue

general reviewers, including 2c/3a curl types

Perceived repair/strengthening effect and reduced frizz/damage after regular use

reviewers with damaged or fine/frizzy hair

Pleasant, noticeable scent that reviewers repeatedly single out as a favorite trait

general reviewers

Fine/thin-hair reviewers report the formula can feel too rich unless a small amount is used

fine/thin-hair reviewers

Blonde Moment Purple Conditioner

Used together with the matching purple shampoo, reported as effective at maintaining tone on gray/silver and blonde hair between salon visits

gray/silver and balayage-maintenance reviewers

Reported as helping extend time between professional bleaching/toning appointments, seen as a money- and time-saver

reviewers who color-treat regularly

Praised as hydrating/moisturizing while still delivering visible brass reduction, described by some as usable as a no-poo/co-wash step

general reviewers, some using as a co-wash

A minority of reviewers with damaged/bleached hair report it left hair dry, frizzy, or tangled, sometimes referencing missing a discontinued NYM formula (Blue Sea Kale) they preferred

reviewers with heavily bleached/damaged hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $1.12/oz — Not Your Mother's Blonde Moment Purple Conditioner costs about 1.3× more per ounce than Not Your Mother's Aura Boost Restore Conditioner.

$0.09/oz median $1.60/oz $56.25/oz $0.85/oz Aura Boost Restore Conditi $1.12/oz Blonde Moment Purple Condi

Every mark sits on one distribution because these are compared against the same set: 698 conditioners with a computable unit price.

Value readAura Boost Restore ConditionerBlonde Moment Purple Conditioner
Label
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.
Priced with its peersSits in the middle of the range for conditioners per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Restore Conditioner vs Aura Boost Hydrate ConditionerNot Your Mother's · 100% function matchBlonde Moment Purple Conditioner vs Money Laundering Glossing ConditionerColor Wow · 95% function matchAura Boost Restore Conditioner vs Clean Up ConditionerBed Head · 100% function matchBlonde Moment Purple Conditioner vs Clairol Professional Shimmer Lights Purple Conditioner for Blonde & Silver HairClairol · 92% function matchAura Boost Restore Conditioner vs Conditioner for Beautiful ColorOribe · 98% function matchBlonde Moment Purple Conditioner vs Violet Crush for Blondes ConditionerJohn Frieda · 85% function matchAura Boost Restore Conditioner vs Fusion Intense Repair ConditionerWella Professionals · 98% function matchBlonde Moment Purple Conditioner vs Dualsenses Blondes & Highlights Anti-yellow ConditionerGoldwell · 83% function match

Aura Boost Restore Conditioner · Blonde Moment Purple Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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