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Side by side

Not Your Mother's All Eyes On Me In-Shower Gloss vs Not Your Mother's Aura Boost Thickening Conditioner

85% function match · 7 of the 10 functions we compared match Formula overlap 30%. Not Your Mother's All Eyes On Me In-Shower Gloss and Not Your Mother's Aura Boost Thickening Conditioner share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • All Eyes On Me In-Shower Gloss — maximum slip
  • Aura Boost Thickening Conditioner — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's All Eyes On Me In-Shower Gloss — 6 oz container Not Your Mother's

All Eyes On Me In-Shower Gloss

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Not Your Mother's Aura Boost Thickening Conditioner — 13 oz container Not Your Mother's

Aura Boost Thickening Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$7.99 6 oz · $1.33/oz
$10–11 13 oz · $0.85/oz

Compared at different sizes — 13 oz against 6 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 56% of the 689 conditioners we’ve priced
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Differs
Low Oils are present, but low enough to be a finishing touch. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • A wide range of haira middle-of-the-range weight
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
—
Aura Boost Thickening
Where to buy
Brand website · Grocery / mass
Grocery / mass · Target
Free of
  • sulfate-free
  • sulfate-free
  • protein-free
Scent
Scented, not described
Scented, not described
Finish
shine
—
How often
every wash
—

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAll Eyes On Me In-Shower GlossAura Boost Thickening Conditioner
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Propanediol
Moisturizes
#7Supporting
#15Below the 1% line
Fragrance
Fragrance
#31Below the 1% line
#24Below the 1% line
Tetramethyl Acetyloctahydronaphthalenes
Fragrance
#32Below the 1% line
#25Below the 1% line

What only one of them carries

All Eyes On Me In-Shower Gloss

Aura Boost Thickening Conditioner

Full ingredient list — All Eyes On Me In-Shower Gloss (32)
Full ingredient list — Aura Boost Thickening Conditioner (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAll Eyes On Me In-Shower GlossAura Boost Thickening Conditioner
Supported
2
1
Partly supported
2
1
Stated by brand
0
1
Potential conflict
0
0

All Eyes On Me In-Shower Gloss

  • Melts into hair for glossy silky soft strandsSupportedReflects light for visible shine.
  • Helps add glossy shineSupportedReflects light for visible shine.
  • Lightweight finishPartly supportedDepends how fine your hair is.
  • Helps smooth split endsPartly supportedSupports the surface, not a treatment.

Aura Boost Thickening Conditioner

  • Volumizes and thickens fine or thinning hairPartly supportedNeutral on lift.
  • Strengthens and reduces breakageStated by brandCan’t be confirmed from label.
  • Nourishes without weighing hair downSupportedHelps hair feel hydrated.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's All Eyes On Me In-Shower Gloss draws complaints about dullness; Not Your Mother's Aura Boost Thickening Conditioner draws complaints about irritation.

All Eyes On Me In-Shower Gloss

The scent is frequently singled out as one of the best parts of the product, described as long-lasting.

general reviewers on Target

Many reviewers say it leaves hair noticeably shinier, softer and smoother right after rinsing it out.

general reviewers on Target

A minority of reviewers say it leaves hair feeling greasy, heavy or coated rather than glossy.

general reviewers on Target

Aura Boost Thickening Conditioner

Reviewers with fine, curly hair report less breakage and smoother, softer strands.

fine/curly hair

Pairs well with the matching shampoo for a fuller, softer overall result.

A reviewer described the conditioner as greasy, needing a large amount to smooth hair.

One reviewer reported an itchy scalp and hair weighed down after use.

Several reviewers say hair felt softer but not noticeably thicker.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $1.33/oz — Not Your Mother's All Eyes On Me In-Shower Gloss costs about 1.6× more per ounce than Not Your Mother's Aura Boost Thickening Conditioner.

$0.09/oz median $1.60/oz $56.25/oz $1.33/oz All Eyes On Me In-Shower G $0.85/oz Aura Boost Thickening Cond

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readAll Eyes On Me In-Shower GlossAura Boost Thickening Conditioner
Label
Priced with its peersSits in the middle of the range for conditioners per ounce.
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

All Eyes On Me In-Shower Gloss vs Gold Lust Repair & Restore ConditionerOribe · 100% function matchAura Boost Thickening Conditioner vs Pro-V Curl Perfection ConditionerPantene · 98% function matchAll Eyes On Me In-Shower Gloss vs Conditioner for Magnificent VolumeOribe · 100% function matchAura Boost Thickening Conditioner vs Pro-V Radiant Color Shine ConditionerPantene · 98% function matchAll Eyes On Me In-Shower Gloss vs Alterna Caviar Anti-Aging Replenishing Moisture ConditionerAlterna Haircare · 100% function matchAura Boost Thickening Conditioner vs Pro-V Repair & Protect ConditionerPantene · 98% function matchAll Eyes On Me In-Shower Gloss vs All Soft Mega Curls ConditionerRedken · 98% function matchAura Boost Thickening Conditioner vs Pro-V Daily Moisture Renewal ConditionerPantene · 98% function match

All Eyes On Me In-Shower Gloss · Aura Boost Thickening Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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