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Side by side

John Frieda Go Blonder Lightening Blonde Shampoo vs John Frieda John Frieda Brilliant Brunette Color Vibrancy Shampoo

78% function match · 9 of the 13 functions we compared match Formula overlap 63%. John Frieda Go Blonder Lightening Blonde Shampoo and John Frieda John Frieda Brilliant Brunette Color Vibrancy Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Go Blonder Lightening Blonde Shampoo — protein-sensitive hair
  • John Frieda Brilliant Brunette Color Vibrancy Shampoo — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
John Frieda Go Blonder Lightening Blonde Shampoo — 8.3 oz container John Frieda

Go Blonder Lightening Blonde Shampoo

  • Shampoo
  • Drugstore
  • Silicone-free
  • Protein-free
John Frieda John Frieda Brilliant Brunette Color Vibrancy Shampoo — 8.45 oz container John Frieda

John Frieda Brilliant Brunette Color Vibrancy Shampoo

  • Shampoo
  • Drugstore
  • Protein-free
  • Moisture-rich
Price, size & price per ounce
$12–14 8.3 oz · $1.63/oz
$8.80 8.45 oz · $1.08/oz
Value / price positioning
Upper-mid price for a shampoo $$$$$ Drugstore tier · costs more than 54% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 64% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Silicone-free routinesno silicones appear in the list
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Curly-method routinesthese silicones need a detergent to remove
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Go Blonder
Where to buy
Brand website · Target
Brand website · Target
Free of
  • silicone-free
  • protein-free
  • protein-free
Vegan
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientGo Blonder Lightening Blonde ShampooJohn Frieda Brilliant Brunette Color Vibrancy Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Laureth Sulfate
Cleanses
#2Leading
#2Leading
Coco-Glucoside
Cleanses
#3Leading
#5Supporting
Cocamidopropyl Betaine
Cleanses
#4Supporting
#4Supporting
Sodium Chloride
Stabilizes
#5Supporting
#13Below the 1% line
Fragrance
Fragrance
#18Below the 1% line
#9Below the 1% line

What only one of them carries

Full ingredient list — Go Blonder Lightening Blonde Shampoo (24)
Full ingredient list — John Frieda Brilliant Brunette Color Vibrancy Shampoo (33)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsGo Blonder Lightening Blonde ShampooJohn Frieda Brilliant Brunette Color Vibrancy Shampoo
Supported
1
1
Partly supported
0
0
Stated by brand
2
0
Potential conflict
0
1

Go Blonder Lightening Blonde Shampoo

  • 3X Blondecare: Lighten, Nourish & ProtectStated by brandOnly the brand’s testing shows this.
  • Gradually lightens for sunkissed blondeStated by brandCan’t be confirmed from label.
  • Vegan, Cruelty FreeSupportedMatches our researched record.

John Frieda Brilliant Brunette Color Vibrancy Shampoo

  • Unveil shiny, dimensional tones as you cleanse.SupportedReflects light for visible shine.
  • Helps protect brunette color as it moisturizes, replenishes and visibly repairs dry, natural and color-treated brunette hair.Potential conflictLikely to pull colour faster.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses.

Go Blonder Lightening Blonde Shampoo

Recent reformulation changed the scent; some long-time users comment favorably on the new fragrance versus the prior version

long-time repeat purchasers

Hair is described as feeling soft and clean after use, not stripped or dried out despite the lightening action

Reviewers report the shampoo visibly lightens natural/color-treated blonde hair over repeated washes toward a "sunkissed" tone

John Frieda Brilliant Brunette Color Vibrancy Shampoo

Reviewers report it does not strip hair or scalp and leaves both feeling clean while preserving color

general users

Reviewers with color-treated brunette hair report it keeps brunette color looking good without fading

color-treated brunette hair

Reviewers say daily washing does not leave hair feeling dry or brittle, hair stays soft and silky

frequent washers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.08/oz vs $1.63/oz — John Frieda Go Blonder Lightening Blonde Shampoo costs about 1.5× more per ounce than John Frieda John Frieda Brilliant Brunette Color Vibrancy Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $1.63/oz Go Blonder Lightening Blon $1.08/oz John Frieda Brilliant Brun

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readGo Blonder Lightening Blonde ShampooJohn Frieda Brilliant Brunette Color Vibrancy Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Go Blonder Lightening Blonde Shampoo · John Frieda Brilliant Brunette Color Vibrancy Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 7 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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