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Side by side

It's a 10 Miracle Daily Shampoo Plus Keratin vs It's a 10 Potion Miracle Daily Shampoo

81% function match · 9 of the 13 functions we compared match Formula overlap 12%. It's a 10 Miracle Daily Shampoo Plus Keratin and It's a 10 Potion Miracle Daily Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Miracle Daily Shampoo Plus Keratin — colour-treated hair
  • Potion Miracle Daily Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
It's a 10 Miracle Daily Shampoo Plus Keratin — 10 oz container It's a 10

Miracle Daily Shampoo Plus Keratin

  • Shampoo
  • Salon
  • Sulfate-free
  • Lightweight
It's a 10 Potion Miracle Daily Shampoo — container, alternate view It's a 10

Potion Miracle Daily Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
Price, size & price per ounce
about $25 10 oz · $2.50/oz
$53.81 10 oz · $5.38/oz
Value / price positioning
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 69% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 95% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Low Humectants appear, but low enough to be a minor part. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Differs
Moderate An ordinary shampoo lather. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Brand website
—
Free of
  • sulfate-free
  • sulfate-free
Vegan
Not vegan · ingredient list
—
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientMiracle Daily Shampoo Plus KeratinPotion Miracle Daily Shampoo
Water
Neutral
#1Leading
#1Leading
Acrylates Copolymer
Holds
#8Supporting
#6Below the 1% line
Fragrance
Fragrance
#10Below the 1% line
#5Below the 1% line
Amodimethicone
Buildup
#15Below the 1% line
#10Below the 1% line
Keratin Amino Acids
Protein
#30Below the 1% line
#26Below the 1% line
Linalool
Fragrance
#34Below the 1% line
#33Below the 1% line

What only one of them carries

Miracle Daily Shampoo Plus Keratin

Potion Miracle Daily Shampoo

Full ingredient list — Miracle Daily Shampoo Plus Keratin (38)
Full ingredient list — Potion Miracle Daily Shampoo (35)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsMiracle Daily Shampoo Plus KeratinPotion Miracle Daily Shampoo
Supported
2
3
Partly supported
0
6
Stated by brand
0
1
Potential conflict
0
0

Miracle Daily Shampoo Plus Keratin

  • delivers the intense conditioning and protection of keratin protein in a simple daily shampooSupportedThe named ingredient is really there.
  • protects color, shields against environmental damage, and leaves hair bouncier and softer with every useSupportedLess fade per wash.

Potion Miracle Daily Shampoo

  • helps protect from damageStated by brandCan’t be confirmed from label.
  • enhances bodyPartly supportedNeutral on lift.
  • color-safeSupportedLess fade per wash.
  • fortifies hairPartly supportedSupports the surface, not a treatment.
  • moisturizing latherPartly supportedSome hydration, at a low level.
  • reduces split endsPartly supportedSupports the surface, not a treatment.
  • increases shineSupportedReflects light for visible shine.
  • nourishesPartly supportedSome hydration, at a low level.
  • prevents breakagePartly supportedSupports the surface, not a treatment.
  • pH balancedSupportedBrought to an acidic pH.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

It's a 10 Miracle Daily Shampoo Plus Keratin draws complaints about weight; It's a 10 Potion Miracle Daily Shampoo draws complaints about dryness and residue or cast.

Miracle Daily Shampoo Plus Keratin

A rich, concentrated formula that reviewers say lasts a long time with small amounts per wash

reviewers with longer/thicker hair noting bottle longevity

Reviewers repeatedly describe hair feeling notably smooth, soft, and clean after use, often calling it their favorite shampoo

general reviewers, several long-term repeat buyers

Reviewers with fine or thinning hair specifically credit it with added volume and body, sometimes on a hairdresser's recommendation

reviewers self-describing hair loss or fine/wavy hair

A minority of reviewers report the opposite of the brand's claims, describing hair left greasy after use

isolated negative reviewer, no hair-type context given

Potion Miracle Daily Shampoo

Several reviewers with fine, color-treated hair say it leaves hair feeling bouncy, shiny, and conditioned without being weighed down

customers with fine or blonde, color-treated hair using it as a daily shampoo

Long-term buyers pair it with the brand's own conditioner, leave-in, and masque and say the full routine is pricey but worth every penny

repeat customers who built a full routine around this shampoo

One long-time buyer reports the formula became noticeably thin and watery about a month after opening a newer version, forcing her to discard it

a repeat customer who had used the prior formula without issue

Some reviewers with fine or thin hair report the opposite reaction: hair turned dry and straw-like, with one describing scalp flaking and irritation after only a couple of uses

customers with thin, fine, or previously healthy hair who did not use heat styling

A reviewer notes the shampoo does not lather or feel as cleansing as a regular shampoo, though she still found the moisture results worth the tradeoff

a customer with dry, fine hair comparing it to typical foaming shampoos

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.50/oz vs $5.38/oz — It's a 10 Potion Miracle Daily Shampoo costs about 2.2× more per ounce than It's a 10 Miracle Daily Shampoo Plus Keratin.

$0.00/oz median $1.47/oz $17.29/oz $2.50/oz Miracle Daily Shampoo Plus $5.38/oz Potion Miracle Daily Shamp

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readMiracle Daily Shampoo Plus KeratinPotion Miracle Daily Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Miracle Daily Shampoo Plus Keratin vs Color Extend Magnetics ShampooRedken · 100% function matchPotion Miracle Daily Shampoo vs Hair Alchemy Resilience ShampooOribe · 99% function matchMiracle Daily Shampoo Plus Keratin vs SUPER GARDEN ShampooR+Co · 96% function matchPotion Miracle Daily Shampoo vs Forming Pre-Styling ShampooAmerican Crew · 95% function matchMiracle Daily Shampoo Plus Keratin vs INGENIOUS THICKENING SHAMPOOR+Co · 96% function matchPotion Miracle Daily Shampoo vs Medium Hair ShampooOuai · 94% function matchMiracle Daily Shampoo Plus Keratin vs GEMSTONE Color ShampooR+Co · 96% function matchPotion Miracle Daily Shampoo vs Extra Strength Hydrate Repair Argan Oil Morocco ShampooOGX · 94% function match

Miracle Daily Shampoo Plus Keratin · Potion Miracle Daily Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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