Skip to main content

Side by side

Dark and Lovely Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash vs VO5 Moisture Milks Moisturizing Shampoo - Strawberries and Cream

96% function match · 12 of the 13 functions we compared match Formula overlap 74%. Dark and Lovely Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash and VO5 Moisture Milks Moisturizing Shampoo - Strawberries and Cream share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash — protein-sensitive hair
  • Moisture Milks Moisturizing Shampoo - Strawberries and Cream — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Dark and Lovely

Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash

  • Shampoo
  • Drugstore
  • Silicone-free
  • Protein-free
VO5 Moisture Milks Moisturizing Shampoo - Strawberries and Cream — 15 oz container VO5

Moisture Milks Moisturizing Shampoo - Strawberries and Cream

  • Shampoo
  • Value
  • Silicone-free
  • Protein-free
Price, size & price per ounce
$7.99 13.5 oz · $0.59/oz
$1.99 15 oz · $0.44/oz
Value / price positioning
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 85% of the 835 shampoos we’ve priced
Lower cost than most shampoos $$$$$ Value tier · costs less than 92% of the 835 shampoos we’ve priced
Best for hair types
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Low Humectants appear, but low enough to be a minor part. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Hard waterand swimmers dealing with mineral deposit
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a light scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
—
Moisture Milks
Where to buy
Brand website
Grocery / mass
Free of
  • silicone-free
  • protein-free
  • silicone-free
  • protein-free
Scent
Scented, not described
Mint & herbal · Sweet & vanillaLight

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAu Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free WashMoisture Milks Moisturizing Shampoo - Strawberries and Cream
Water
Neutral
#1Leading
#1Leading
Cocamidopropyl Betaine
Cleanses
#2Leading
#4Supporting
Sodium Laureth Sulfate
Cleanses
#3Leading
#2Leading
Sodium Chloride
Stabilizes
#5Supporting
#3Leading
Fragrance
Fragrance
#6Below the 1% line
#6Below the 1% line
Polyquaternium-7
Detangles
#8Below the 1% line
#8Below the 1% line
Sodium Benzoate
Stabilizes
#18Below the 1% line
#7Below the 1% line

What only one of them carries

Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash

Moisture Milks Moisturizing Shampoo - Strawberries and Cream

Full ingredient list — Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash (26)
Full ingredient list — Moisture Milks Moisturizing Shampoo - Strawberries and Cream (32)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAu Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free WashMoisture Milks Moisturizing Shampoo - Strawberries and Cream
Supported
1
2
Partly supported
0
0
Stated by brand
2
0
Potential conflict
0
0

Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash

  • Especially formulated for those curlies and coilistas who like to shampoo frequentlyStated by brandCan’t be confirmed from label.
  • No parabens or siliconeSupportedPreserved without parabens.
  • For all curl typesStated by brandSee the fit panel instead.

Moisture Milks Moisturizing Shampoo - Strawberries and Cream

  • Designed to cleanse hair while helping maintain softness and manageabilitySupportedEasier detangling, less breakage.
  • Removes buildup (excess oil, dirt, styling residue)SupportedResets a coated scalp.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses. VO5 Moisture Milks Moisturizing Shampoo - Strawberries and Cream draws complaints about the price.

Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash

General praise for straightforward, effective cleansing ("does the job", "great product", "just what I was looking for")

general reviewers

Reviewers with tight coils/4c-type hair report the shampoo helps tame and temporarily reduce shrinkage, especially when used together with the line's conditioner

4c-coil reviewers

A reviewer with looser (type 2) hair found the sulfate-free formula left hair feeling more coarse/expanded immediately after shampooing, though it softened again once the companion conditioner was applied -- read as a lower-porosity-hair mismatch rather than a formula defect

type 2 (looser curl) reviewer

Moisture Milks Moisturizing Shampoo - Strawberries and Cream

A reviewer reports moisturizing results, pleasant scent, and good value.

Florinda M, Influenster reviewer

Reviewers report soft, light, manageable hair with a sweet lasting scent.

Doris O, Influenster reviewer

Users report a clean refreshed scalp, good lather, and gentle cleansing.

Avi G, Influenster reviewer

Sticker-shock at current price relative to VO5's historically cheap positioning

Single reviewer, 1-star, no hair-type context given

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.44/oz vs $0.59/oz — Dark and Lovely Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash costs about 1.3× more per ounce than VO5 Moisture Milks Moisturizing Shampoo - Strawberries and Cream.

$0.00/oz median $1.51/oz $17.29/oz $0.59/oz Au Naturale Anti-Shrinkage $0.44/oz Moisture Milks Moisturizin

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readAu Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free WashMoisture Milks Moisturizing Shampoo - Strawberries and Cream
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash vs Therappe Moisture ShampooNexxus · 96% function matchMoisture Milks Moisturizing Shampoo - Strawberries and Cream vs Olive Oil Professional Neutralizing ShampooORS · 95% function matchAu Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash vs ColorMotion+ ShampooWella · 96% function matchMoisture Milks Moisturizing Shampoo - Strawberries and Cream vs Therappe Moisture ShampooNexxus · 93% function matchAu Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash vs Tea Tree Special ShampooPaul Mitchell · 94% function matchMoisture Milks Moisturizing Shampoo - Strawberries and Cream vs ColorMotion+ ShampooWella · 93% function matchAu Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash vs Deep Moisture ShampooAphogee · 93% function matchMoisture Milks Moisturizing Shampoo - Strawberries and Cream vs Tea Tree Special ShampooPaul Mitchell · 91% function match

Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash · Moisture Milks Moisturizing Shampoo - Strawberries and Cream · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation