Side by side
Dark and Lovely Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash vs Nexxus Therappe Moisture Shampoo
96% function match · 12 of the 13 functions we compared match Formula overlap 68%. Dark and Lovely Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash and Nexxus Therappe Moisture Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
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- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash — protein-sensitive hair
- Therappe Moisture Shampoo — protein-sensitive hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash
- Shampoo
- Drugstore
- Silicone-free
- Protein-free
- Protein-sensitive hairthat stiffens when protein is added
- Fast-oiling scalpsthat need a real reset wash
- Maximum slipfor hair that tangles the moment it is wet
- Hard waterand swimmers dealing with mineral deposit
- Protein-sensitive hairthat stiffens when protein is added
- Fast-oiling scalpsthat need a real reset wash
- Hard waterand swimmers dealing with mineral deposit
- Silicone-free routinesno silicones appear in the list
- Scents bother youthis product carries a scent
- Sulfate-free routinesit uses a sulfate detergent
- Dry or damaged haira strong detergent system strips as it cleans
- Scents bother youthis product carries a scent
- Sulfate-free routinesit uses a sulfate detergent
- Dry or damaged haira strong detergent system strips as it cleans
More facts about each one
- silicone-free
- protein-free
- silicone-free
- protein-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
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The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash
Therappe Moisture Shampoo
Full ingredient list — Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash (26)
-
1
Water
- solvent
-
2
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
3
Sodium Laureth Sulfate
- sulfate cleanser
- cleanser
-
4
Cocamide MEA
- secondary cleanser
- nonionic cleanser
- thickener
-
5
Sodium Chloride
- salt
- thickener
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
- fragrance
- declared fragrance
-
7
Phenoxyethanol
- preservative
-
8
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
9
Polysorbate 20
- solubilizer
- emulsifier
-
10
Potassium Sorbate
- preservative
-
11
Glycol Stearate
- opacifier
- emollient
- 12 Mangifera Indica Seed Oil
-
13
Caprylic/Capric Triglyceride
- light ester
- emollient
-
14
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
15
Citric Acid
- pH adjuster
- hard-water chelator
-
16
Sodium PCA
- humectant
-
17
Disodium EDTA
- hard-water chelator
-
18
Sodium Benzoate
- preservative
-
19
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
20
Linalool
- fragrance
- named fragrance allergen
-
21
Benzyl Alcohol
- preservative
- solvent
-
22
Bambusa Vulgaris Extract
- botanical extract
-
23
Yellow 5
- colourant
- 24 CI 14700
-
25
CI 17200
- colourant
-
26
Blue 1 (CI 42090)
- colourant
- direct dye
- blue dye
Full ingredient list — Therappe Moisture Shampoo (18)
-
1
Water
- solvent
-
2
Sodium Laureth Sulfate
- sulfate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
4
Sodium Gluconate
- hard-water chelator
-
5
Glycol Distearate
- opacifier
- emollient
-
6
Sodium Chloride
- salt
- thickener
-
7
Caprylic/Capric Triglyceride
- light ester
- emollient
-
8
Fragrance
- fragrance
- declared fragrance
-
9
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
10
PEG-6 Caprylic/Capric Glycerides
- emulsifier
- emollient
-
11
Citric Acid
- pH adjuster
- hard-water chelator
-
12
Ppg-7
- emulsifier
-
13
Sodium Benzoate
- preservative
-
14
Cocamide MEA
- secondary cleanser
- nonionic cleanser
- thickener
-
15
Disodium EDTA
- hard-water chelator
-
16
PEG-150 Pentaerythrityl Tetrastearate
- thickener
- emulsifier
-
17
PPG-2 Hydroxyethyl Cocamide
- humectant
- conditioning agent
-
18
Coumarin
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash
Especially formulated for those curlies and coilistas who like to shampoo frequently
Stated by brandCan’t be confirmed from label.No parabens or silicone
SupportedPreserved without parabens.For all curl types
Stated by brandSee the fit panel instead.
Therappe Moisture Shampoo
No claims recorded for this product beyond the ones above.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for how it cleanses.
Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash
General praise for straightforward, effective cleansing ("does the job", "great product", "just what I was looking for")
general reviewersReviewers with tight coils/4c-type hair report the shampoo helps tame and temporarily reduce shrinkage, especially when used together with the line's conditioner
4c-coil reviewersA reviewer with looser (type 2) hair found the sulfate-free formula left hair feeling more coarse/expanded immediately after shampooing, though it softened again once the companion conditioner was applied -- read as a lower-porosity-hair mismatch rather than a formula defect
type 2 (looser curl) reviewerTherappe Moisture Shampoo
Long-time repeat buyers (some using the Therappe/Humectress system for decades) report consistently clean, soft, shiny hair
longtime brand-loyal usersReduces dryness and adds volume/smoothness with regular use over weeks to months
dry-hair reviewers using it long-termMakes dry, gray hair shinier and more manageable when paired with the Humectress conditioner
gray/dry-haired reviewers using the two-step systemGentle on sensitive scalps; several reviewers who react to other shampoos report no irritation
scalp-sensitive reviewersPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$0.59/oz vs $5.78/oz — Nexxus Therappe Moisture Shampoo costs about 9.8× more per ounce than Dark and Lovely Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Au Naturale Anti-Shrinkage Beyond Gentle Sulfate-Free Wash · Therappe Moisture Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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