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Side by side

Color Wow Hooked 100% Clean Shampoo for Curly Hair vs Olaplex Nº.4FINE Bond Maintenance Shampoo

97% function match · 12 of the 13 functions we compared match Formula overlap 34%. Color Wow Hooked 100% Clean Shampoo for Curly Hair and Olaplex Nº.4FINE Bond Maintenance Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Hooked 100% Clean Shampoo for Curly Hair — colour-treated hair
  • Nº.4FINE Bond Maintenance Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Color Wow

Hooked 100% Clean Shampoo for Curly Hair

  • Shampoo
  • Prestige
  • Sulfate-free
  • Silicone-free
Olaplex Nº.4FINE Bond Maintenance Shampoo — 8.45 oz container Olaplex

Nº.4FINE Bond Maintenance Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$29 10 oz · $2.90/oz
$22.99 8.5 oz · $2.71/oz
Value / price positioning
Upper-mid price for a shampoo $$$$$ Prestige tier · costs more than 74% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Prestige tier · costs more than 71% of the 817 shampoos we’ve priced
Best for hair types
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Colour-treated hairthat fades faster in a sulfate wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Tight budgetsit sits in the upper price tiers
  • Picking it up locallywe have it recorded in one channel only
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
  • Tight budgetsit sits in the upper price tiers
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Hooked / Coco-Motion (Curly)
—
Where to buy
Brand website
Manufacturer · Target
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
—
Vegan · label states
Scent
Scented, not described
Fresh & airy

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientHooked 100% Clean Shampoo for Curly HairNº.4FINE Bond Maintenance Shampoo
Water
Neutral
#1Leading
#1Leading
Cocamidopropyl Hydroxysultaine
Cleanses
#3Leading
#7Supporting
Sodium Cocoyl Isethionate
Cleanses
#4Supporting
#3Leading
Glycerin
Moisturizes
#8Supporting
#8Supporting
Fragrance
Fragrance
#11Below the 1% line
#14Below the 1% line

What only one of them carries

Hooked 100% Clean Shampoo for Curly Hair

Nº.4FINE Bond Maintenance Shampoo

Full ingredient list — Hooked 100% Clean Shampoo for Curly Hair (34)
Full ingredient list — Nº.4FINE Bond Maintenance Shampoo (52)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsHooked 100% Clean Shampoo for Curly HairNº.4FINE Bond Maintenance Shampoo
Supported
2
1
Partly supported
0
0
Stated by brand
1
2
Potential conflict
0
0

Hooked 100% Clean Shampoo for Curly Hair

  • Unique, sulfate-free formula leaves NO residues for bouncier, weightless curlsSupportedGentler on colour and coils.
  • Features proprietary Procapil blend to help anchor strands at the root, preventing excessive sheddingStated by brandCan’t be confirmed from label.
  • Leaves curls surface film-free and optimally receptive to leave-in hydratorsSupportedHelps hair feel hydrated.

Nº.4FINE Bond Maintenance Shampoo

  • CLINICALLY PROVEN TO VOLUMIZE AND STRENGTHEN FINE HAIRStated by brandOnly the brand’s testing shows this.
  • Doubles hair volume, adding body, bounce, and lift at the rootSupportedLeaves room for lift.
  • 60% reduction in breakage (as system with Nº.5FINE conditioner, tested on bleached hair)Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. Color Wow Hooked 100% Clean Shampoo for Curly Hair draws complaints about frizz; Olaplex Nº.4FINE Bond Maintenance Shampoo draws complaints about how it cleanses.

Hooked 100% Clean Shampoo for Curly Hair

Several reviewers say the shampoo works well for curly hair generally, without elaborating further.

curly hair

Scent is again a recurring praise point, described as pleasant enough to justify the price.

Parents of children/teens with fine curly hair report it as their preferred shampoo, with good results for that hair type.

fine curly hair, child/teen users

A minority of reviewers report no improvement in frizz or curl quality, indicating inconsistent results for some curl types.

Nº.4FINE Bond Maintenance Shampoo

Reviewers frequently describe the scent as pleasant and the hair as feeling clean after rinsing

Fine-hair users report genuine added volume and fullness without the weigh-down common to richer shampoos

fine/thin hair users

Users recovering from damaged or over-processed hair report visible softness and shine improvement after weeks of consistent use

chemically damaged/over-processed hair

A minority of reviewers describe a thin, low-lather texture that requires more product or a second wash to feel fully clean

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.71/oz vs $2.90/oz — within about the same cost per ounce.

$0.00/oz median $1.47/oz $17.29/oz $2.90/oz Hooked 100% Clean Shampoo $2.71/oz Nº.4FINE Bond Maintenance

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readHooked 100% Clean Shampoo for Curly HairNº.4FINE Bond Maintenance Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Hooked 100% Clean Shampoo for Curly Hair vs Color Security ShampooColor Wow · 100% function matchNº.4FINE Bond Maintenance Shampoo vs Sensories Smoother Passionflower & Aloe Smoothing ShampooRusk · 98% function matchHooked 100% Clean Shampoo for Curly Hair vs Sensories Smoother Passionflower & Aloe Smoothing ShampooRusk · 98% function matchNº.4FINE Bond Maintenance Shampoo vs Color Security ShampooColor Wow · 97% function matchHooked 100% Clean Shampoo for Curly Hair vs Money Laundering Hydrating ShampooColor Wow · 96% function matchNº.4FINE Bond Maintenance Shampoo vs ANGEL.WASHKevin Murphy · 95% function matchHooked 100% Clean Shampoo for Curly Hair vs Pro-V Miracles Infinite Lengths Biotin + Collagen Sulfate-Free ShampooPantene · 94% function matchNº.4FINE Bond Maintenance Shampoo vs Flourish Shampoo for Thinning HairVirtue Labs · 94% function match

Hooked 100% Clean Shampoo for Curly Hair · Nº.4FINE Bond Maintenance Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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