Side by side
Bumble and bumble Thickening Full Form Soft Hair Mousse vs Virtue Thickening & Volumizing Mousse
96% function match · 12 of the 13 functions we compared match Formula overlap 62%. Bumble and bumble Thickening Full Form Soft Hair Mousse and Virtue Thickening & Volumizing Mousse share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Thickening Full Form Soft Hair Mousse — protein-hungry hair
- Thickening & Volumizing Mousse — protein-hungry hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Protein-hungry hairthat stretches and stays stretched when wet
- Maximum slipfor hair that tangles the moment it is wet
- Curly-method routinesno sulfates and no water-insoluble silicones
- Curl definitionfilm formers hold a clump together
- Protein-hungry hairthat stretches and stays stretched when wet
- Curly-method routinesno sulfates and no water-insoluble silicones
- Curl definitionfilm formers hold a clump together
- Fine hairthat flattens under most products
- Scents bother youthis product carries a scent
- Protein-sensitive hairthat goes stiff or straw-like on protein
- Anyone who dislikes a castthe film formers here can set firm
- Scents bother youthis product carries a light scent
- Protein-sensitive hairthat goes stiff or straw-like on protein
- Anyone who dislikes a castthe film formers here can set firm
More facts about each one
- sulfate-free
- curly-method compatible
- sulfate-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Thickening Full Form Soft Hair Mousse
Thickening & Volumizing Mousse
Full ingredient list — Thickening Full Form Soft Hair Mousse (46)
-
1
Water
- solvent
-
2
Isobutane
- propellant
-
3
Propane
- propellant
-
4
Polyquaternium-11
- film former
- polymer
- conditioning agent
-
5
Hydrolyzed Soy Protein
- film former
- protein
- hydrolysed protein
-
6
Wheat Amino Acids
- protein
- amino acid
-
7
Hydrolyzed Amaranth Protein
- film former
- protein
- hydrolysed protein
-
8
PEG-12 Dimethicone
- emollient
- silicone
- water-soluble silicone
-
9
Salix Nigra (Willow) Bark Extract
- botanical extract
-
10
Panthenol
- humectant
- conditioning agent
- vitamin
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Sodium Lactate
- humectant
- pH adjuster
-
12
Ethylhexylglycerin
- preservative
- emollient
-
13
Sodium PCA
- humectant
-
14
Aspartic Acid
- amino acid
- pH adjuster
-
15
Sodium PCA
- humectant
-
16
Arginine
- amino acid
- humectant
-
17
Alanine
- amino acid
-
18
Serine
- amino acid
-
19
Valine
- amino acid
-
20
Proline
- amino acid
-
21
Threonine
- amino acid
-
22
Isoleucine
- amino acid
-
23
Histidine
- amino acid
-
24
Phenylalanine
- amino acid
-
25
Cetrimonium Chloride
- conditioning agent
- cleanser
-
26
Tocopherol
- antioxidant
- vitamin
-
27
VP/VA Copolymer
- film former
- polymer
-
28
Laureth-4
- emulsifier
-
29
PEG-40 Hydrogenated Castor Oil
- solubilizer
- emulsifier
-
30
Polyquaternium-4
- conditioning agent
- film former
- polymer
-
31
Glycine
- amino acid
-
32
Ethylhexyl Methoxycinnamate
- UV filter
-
33
Sodium Hydroxide
- pH adjuster
-
34
Fragrance
- fragrance
- declared fragrance
-
35
Linalool
- fragrance
- named fragrance allergen
-
36
Limonene
- fragrance
- named fragrance allergen
-
37
Citral
- fragrance
- named fragrance allergen
-
38
Citronellol
- fragrance
- named fragrance allergen
-
39
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
40
Hydroxycitronellal
- fragrance
- named fragrance allergen
-
41
Coumarin
- fragrance
- named fragrance allergen
-
42
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
43
BHT
- antioxidant
-
44
Disodium EDTA
- hard-water chelator
-
45
Potassium Sorbate
- preservative
-
46
Phenoxyethanol
- preservative
Full ingredient list — Thickening & Volumizing Mousse (51)
-
1
Water
- solvent
-
2
VP/VA Copolymer
- film former
- polymer
-
3
Propane
- propellant
-
4
Isobutane
- propellant
-
5
Acrylates Copolymer
- film former
- polymer
-
6
Keratin
- protein
-
7
Hydrolyzed Soy Protein
- film former
- protein
- hydrolysed protein
-
8
Wheat Amino Acids
- protein
- amino acid
-
9
Panthenol
- humectant
- conditioning agent
- vitamin
-
10
Glycine
- amino acid
-
11
Alanine
- amino acid
-
12
Hydrolyzed Amaranth Protein
- film former
- protein
- hydrolysed protein
-
13
Serine
- amino acid
-
14
Valine
- amino acid
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
15
Tocopherol
- antioxidant
- vitamin
-
16
Threonine
- amino acid
-
17
Proline
- amino acid
-
18
Isoleucine
- amino acid
-
19
Phenylalanine
- amino acid
-
20
Histidine
- amino acid
-
21
Salix Nigra (Willow) Bark Extract
- botanical extract
-
22
Sodium PCA
- humectant
-
23
Sodium Lactate
- humectant
- pH adjuster
-
24
Arginine
- amino acid
- humectant
-
25
Aspartic Acid
- amino acid
- pH adjuster
-
26
Sodium PCA
- humectant
-
27
Polyquaternium-4
- conditioning agent
- film former
- polymer
-
28
Phenoxyethanol
- preservative
-
29
Fragrance
- fragrance
- declared fragrance
-
30
Butylene Glycol
- humectant
- solvent
-
31
PEG-12 Dimethicone
- emollient
- silicone
- water-soluble silicone
-
32
Oleth-20
- emulsifier
- solubilizer
-
33
Decyl Glucoside
- nonionic cleanser
- cleanser
-
34
Laureth-23
- emulsifier
- solubilizer
-
35
Stearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
36
Cetrimonium Chloride
- conditioning agent
- cleanser
-
37
Aminomethyl Propanol
- pH adjuster
-
38
Ethylhexylglycerin
- preservative
- emollient
-
39
Peg-12 Allyl Ether
- emulsifier
-
40
Peg-12
- humectant
- solvent
-
41
Potassium Sorbate
- preservative
-
42
Disodium EDTA
- hard-water chelator
-
43
Benzyl Alcohol
- preservative
- solvent
-
44
Sodium Chloride
- salt
- thickener
-
45
Linalool
- fragrance
- named fragrance allergen
-
46
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
47
Hydroxycitronellal
- fragrance
- named fragrance allergen
-
48
Limonene
- fragrance
- named fragrance allergen
-
49
Geraniol
- fragrance
- named fragrance allergen
-
50
Citronellol
- fragrance
- named fragrance allergen
-
51
Citral
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Thickening Full Form Soft Hair Mousse
volume
SupportedLeaves room for lift.body
SupportedLeaves room for lift.heat protection
Stated by brandOnly lab testing can show this.soft cushiony feel
Stated by brandSubjective feel varies by hair.crunch-free finish
Potential conflictExpect a cast you have to scrunch out.
Thickening & Volumizing Mousse
Instantly thickens hair, adds body, bounce, and flexible hold
SupportedLeaves room for lift.Strengthens hair, adds shine
SupportedReinforces a damaged strand.Protects from heat damage and humidity
SupportedSmoother strands, less frizz.No sticky residues or crunchy finishes
Potential conflictExpect a cast you have to scrunch out.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Virtue Thickening & Volumizing Mousse draws complaints about the packaging.
Thickening Full Form Soft Hair Mousse
A customer with fine, thinning hair says it works better than alternatives they have tried, though they wait for a promotion because of the price.
Ulta customer review by JanA fine, wavy-haired reviewer says even a very small amount left their roots too stiff to run fingers through.
Ulta customer review by LCA detailed critical review from a very-fine-haired user says this Soft version makes their hair lie flatter than the earlier product they preferred, despite liking that predecessor's fuller, non-tacky texture.
Ulta most-helpful critical reviewOne user says the mousse performed as advertised but reports substantial shedding after two uses; this is an individual review report, not a verified causal effect.
Ulta customer review by MichelleThickening & Volumizing Mousse
Delivers really good volume and hold
Ulta reviewerLight texture, fresh scent, and leaves hair with healthy shine — best mousse tried
Ulta reviewer comparing to other moussesGives a noticeable, defined cast after air-drying and cuts down frizz
Ulta reviewer who air-driesProduct itself is fine but the container failed — couldn't dispense anything from the first bottle
Ulta reviewer with a packaging/dispensing defectProduct performance is good but the cap on the container is hard to open
Ulta reviewer noting packaging frictionPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$7.40/oz vs $7.64/oz — within about the same cost per ounce.
Every mark sits on one distribution because these are compared against the same set: 138 mousses with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Thickening Full Form Soft Hair Mousse · Thickening & Volumizing Mousse · All mousses in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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