tear-free and gentle on young scalps
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Urban Hydration
Breath of Fresh Hair Kids Co-Wash & Conditioner
Co-wash / Low-lather cleanser, non-foaming
- Co-wash
- cream
- Sulfate-free
- Silicone-free
Size12 fl oz
Price$9.99 Good valueseen at one store · 12 oz
Price / oz$0.83/ozat 12 oz
Where to buy2 stores · $9.99–9.99
Scent:
No added fragrance on the label, but it carries scenting botanicals — essential oils smell even when they are not labelled as fragrance.
Manufacturer page: urbanhydration.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
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Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
None
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
High
Not in your profile
Sulfates
None listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
Present
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
15 ingredientsA short list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand website · Walmart +2Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Lower cost than most co-washes
$0.83/oz at 12 oz — less than 82% of the 94 co-washes , which mostly run $1.08–2.77/oz.
Great for
no fragrance (parfum) on the label — scented
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Frequent washerswho want gentler cleansing
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Maybe skip if
this product carries a scent
Oily scalp or fine hairthat gets weighed down
A squeaky-clean feelthis deliberately leaves conditioning behind
Regular clarifyingthere is no detergent here to clear residue
Stretching wash dayswaxes stay until a detergent wash removes them
Foam-heavy washesit barely lathers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
None
No detergent — the conditioners do the cleaning.
Slip and detangling
Some
Some slip, mostly from esters or silicones rather than conditioners.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Protein
None
No protein or amino acids in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Beeswax | wax | Holds shape and adds weight | Buildup |
| C12-15 Alkyl Benzoate | light ester | Light slip without much weight | Softens |
| Hydroxyacetophenone | preservative | Keeps the product from spoiling | Stabilizes |
| Caprylyl Glycol | preservative | Keeps the product from spoiling | Moisturizes |
| Ethylhexylglycerin | preservative | Keeps the product from spoiling | Softens |
| Carthamus Tinctorius (Safflower) Seed Oil | oil | A small amount of oil for softness | Softens |
| Camellia Japonica Seed Oil | oil | A small amount of oil for softness | Softens |
| Lavandula Angustifolia (Lavender) Oil | botanical extract | A trace plant extract | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains heavier butters. Chelators for hard water.
Full ingredient list (15)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
2
Beeswax
General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- wax
- film former
- sealant
-
3
C12-15 Alkyl Benzoate
General function
A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
4
Hydroxyacetophenone
General function
A preservative booster that also protects the formula from oxidising.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
- antioxidant
-
5
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
6
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
7
Carthamus Tinctorius (Safflower) Seed Oil
General function
A light oil that softens without much residue.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
8
Camellia Japonica Seed Oil
General function
Camellia oil, light and fast-absorbing, used for shine on fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
9
Macadamia Ternifolia Seed Oil
General function
A cushiony oil that absorbs reasonably well, common in smoothing treatments.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Aloe Barbadensis Leaf Extract
General function
A concentrated aloe extract used for light moisture and a soothing claim.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- botanical extract
- humectant
-
11
Panthenol
· Panthenol (Pro-Vitamin B5)
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
12
Argania Spinosa Kernel Oil
· Argan Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
13
Lavandula Angustifolia (Lavender) Oil
General function
Lavender essential oil, used for scent in aromatherapy-positioned products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
14
Tetrasodium Glutamate Diacetate
General function
A biodegradable hard-water chelator used in place of EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
15
Tocopheryl Acetate
- antioxidant
- vitamin
What the whole list adds up to
- 6 emollients
- 4 humectants
- 4 oils
- 3 preservatives
- 2 antioxidants
- 2 botanical extracts
- 2 vitamins
- 1 wax
- 1 film former
- 1 sealant
- 1 light ester
- 1 conditioning agent
- 1 essential oil
- 1 fragrance
Ingredient list captured 2026-08-30. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 12 oz
Seen at
$9.99
Good value under
$25
Usually a good value. Most stores sell it under the $25 line, and products that do this job typically go for about $53 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
-
Urban Hydration
$9.9912 oz · $0.83/ozAug 28Lowest per oz
-
Urban Hydration (brand DTC store)
$9.9912 oz · $0.83/ozAug 30
-
Urban Hydration (brand DTC store)
$9.9912 oz · $0.83/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.99 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
- Good value under $25 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.07/oz; at 12 oz that is $25. Under that line you are paying less than most of them.
- About $53 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.
Formula
6
Formula score
6 of 10
The formula covers the core of what a co-wash does, and it costs less per ounce than most co-washes in our library.
How the score is counted
- 1 products we score as doing the same job cost less per ounce
- Costs less per ounce than 82% of the 94 co-washes we’ve priced
- No conditioning agents up front in the formula
- Reviewers mention 2 things they like about how it performs
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Gentle or no detergentCleans without stripping the conditioning back off.2 pts
- A humectantBinds water into the hair.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Jane Carter SolutionLowest cost per oz
Curl Drench Cleansing Co-Wash
$0.59/oz $0.24/oz less
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance — for a formula with no added fragrance and washing without sulfates
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, oily scalps and fine hair, or anyone who wants a squeaky-clean feel
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Deep Hydration
Humectants or rich emollients sit in the first eight ingredients.
- Glycerin
- C12-15 Alkyl Benzoate
- Caprylyl Glycol
Supported
Helps hair feel hydrated.
Proprietary Hydration Boosting
Humectants or rich emollients sit in the first eight ingredients.
- Glycerin
- C12-15 Alkyl Benzoate
- Caprylyl Glycol
Supported
Helps hair feel hydrated.
Plant Based Ingredients
"Natural" has no agreed definition, so we do not score it.
- Carthamus Tinctorius (Safflower) Seed Oil
- Camellia Japonica Seed Oil
- Macadamia Ternifolia Seed Oil
Stated by brand
A brand’s own definition.
Recommended By Doctors
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Parents repeatedly say it gets their child's hair genuinely clean without the dried-out, stripped feeling they get from kids' shampoos
brand-site reviewers who are parents of curly and 3C-haired childrenReviewers describe the hair as noticeably soft after rinsing and easier to comb through, which they tie to less struggle at detangling time
brand-site reviewers washing thick curly kids' hairA repeat buyer flags the packaging rather than the formula: the rigid, slippery bottle is awkward to handle wet given how thick the product is
brand-site 4-star reviewer, parent of a child with 3C hair, who says she will keep buying it anywayHow this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 2 editorial), last checked 2026-08-30.
- Ingredient references are linked for 5 of 13 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-30.