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Side by side

amika Soulfood Nourishing Mask vs amika The Kure Intense Strength Repair Mask

85% function match · 7 of the 10 functions we compared match Formula overlap 76%. amika Soulfood Nourishing Mask and amika The Kure Intense Strength Repair Mask share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Soulfood Nourishing Mask — protein-sensitive hair
  • The Kure Intense Strength Repair Mask — maximum slip

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
amika Soulfood Nourishing Mask — 8 oz container amika

Soulfood Nourishing Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Protein-free
amika The Kure Intense Strength Repair Mask — 8.4 oz container amika

The Kure Intense Strength Repair Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$34.95 8 oz
$44.36 8.4 oz · $5.28/oz
Value / price positioning
Not enough priced masks and treatments to place it Salon tier
Upper-mid price for a treatment $$$$$ Salon tier · costs more than 69% of the 347 masks and treatments we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Time on the hair
Short A few minutes on the hair before rinsing. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Oils and butters Differs
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Low Oils are present, but low enough to be a finishing touch. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Covers the core
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Coarse or dry hairthat absorbs everything you give it
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Coarse or dry hairthat absorbs everything you give it
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Brand website · Target
Brand website · Grocery / mass · Salons
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · label states
Scent
Scented, not described
Scented, not described
Time on hair
5–7 min
How often
weekly
weekly
Treatment focus
moisture

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientSoulfood Nourishing MaskThe Kure Intense Strength Repair Mask
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Cetyl Alcohol
Softens
#3Leading
#3Leading
Behentrimonium Chloride
Detangles
#5Supporting
#5Supporting
Butylene Glycol
Moisturizes
#6Supporting
#18Below the 1% line
Dimethicone
Buildup
#7Supporting
#6Supporting
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
Softens
#8Below the 1% line
#9Below the 1% line
Isopropyl Alcohol
Drying
#15Below the 1% line
#26Below the 1% line
Fragrance
Fragrance
#17Below the 1% line
#31Below the 1% line
Benzyl Benzoate
Fragrance
#18Below the 1% line
#32Below the 1% line
Hydroxycitronellal
Fragrance
#19Below the 1% line
#33Below the 1% line
Panthenol
Detangles
#10Below the 1% line
#8Supporting

What only one of them carries

Full ingredient list — Soulfood Nourishing Mask (20)
Full ingredient list — The Kure Intense Strength Repair Mask (34)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsSoulfood Nourishing MaskThe Kure Intense Strength Repair Mask
Supported
1
0
Partly supported
0
0
Stated by brand
3
1
Potential conflict
0
0

Soulfood Nourishing Mask

  • 11.4x more moisturized hair (clinically proven after one use)Stated by brandOnly the brand’s testing shows this.
  • 91% more manageability (clinically proven after one use)Stated by brandOnly the brand’s testing shows this.
  • #1 hair mask brand in the U.S. (Circana, LLC, Jan-Dec 2024)Stated by brandPopularity, not performance.
  • Restores lipids to enhance shine, manageability, softness and strengthSupportedEasier detangling, less breakage.

The Kure Intense Strength Repair Mask

  • 5.6x stronger hair, 82% less breakage + 9.2x more conditioned hair after one use.Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Amika The Kure Intense Strength Repair Mask draws complaints about dryness and breakage.

Soulfood Nourishing Mask

Hair feels dramatically softer

Target.com customer review quote: "My hair has never been so soft" (reported after chemical damage)

Overall high satisfaction on brand DTC site

loveamika.com aggregate rating disclosed: 4.9/5 stars across 3,137 reviews

Scent praised

Target.com customer reviews repeatedly describe the scent as "amazing"

Hair loss / return-process complaint

One Target.com customer review cited significant hair loss concerns and dissatisfaction with the return process

The Kure Intense Strength Repair Mask

Reviewers with thick, dry, or bleached/highlighted hair repeatedly describe the mask as deeply hydrating with a noticeable shine boost.

reviewers on the brand's EU retail listing, several naming thick or color-treated hair

Multiple reviewers say the mask is so thick and rich that a small amount lasts a long time even used weekly.

regular weekly users

A minority of reviewers found the mask underwhelming for the price, describing the hydration as lacking despite the repair marketing.

a subset of reviewers who said they would not repurchase

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

The Kure Intense Strength Repair Mask

Against 347 masks and treatments with a computable unit price.

Value readSoulfood Nourishing MaskThe Kure Intense Strength Repair Mask
Label
Not enough priced masks and treatments to place itWe need more comparable products before we can place this.
Upper-mid price for a treatmentSits in the middle of the range for masks and treatments per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Soulfood Nourishing Mask · The Kure Intense Strength Repair Mask · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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