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Side by side

amika Bust Your Brass Toning + Strength Repair Mask vs amika The Kure Intense Strength Repair Mask

10 of 10 functions match Formula overlap 93%. amika Bust Your Brass Toning + Strength Repair Mask and amika The Kure Intense Strength Repair Mask share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Bust Your Brass Toning + Strength Repair Mask — maximum slip
  • The Kure Intense Strength Repair Mask — maximum slip

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
amika Bust Your Brass Toning + Strength Repair Mask — 8 oz container amika

Bust Your Brass Toning + Strength Repair Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Moisture-rich
amika The Kure Intense Strength Repair Mask — 8.4 oz container amika

The Kure Intense Strength Repair Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$44 8 oz · $5.50/oz
$44.36 8.4 oz · $5.28/oz
Value / price positioning
Upper-mid price for a treatment $$$$$ Salon tier · costs more than 73% of the 347 masks and treatments we’ve priced
Upper-mid price for a treatment $$$$$ Salon tier · costs more than 69% of the 347 masks and treatments we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Oils and butters Same
Low Oils are present, but low enough to be a finishing touch. Your hair
Low Oils are present, but low enough to be a finishing touch. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Formula completeness
out of 10
Covers the core
out of 10
Covers the core
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Coarse or dry hairthat absorbs everything you give it
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Coarse or dry hairthat absorbs everything you give it
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Brand website · Salons · Grocery / mass
Brand website · Grocery / mass · Salons
Free of
  • sulfate-free
  • sulfate-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · label states
Scent
Scented, not described
Scented, not described
How often
weekly

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientBust Your Brass Toning + Strength Repair MaskThe Kure Intense Strength Repair Mask
Water
Neutral
#1Leading
#1Leading
Cetyl Alcohol
Softens
#2Leading
#3Leading
Isopropyl Myristate
Softens
#3Leading
#4Supporting
Behentrimonium Chloride
Detangles
#4Supporting
#5Supporting
Cetearyl Alcohol
Softens
#5Supporting
#2Leading
Dimethicone
Buildup
#6Supporting
#6Supporting
Glycerin
Moisturizes
#7Supporting
#7Supporting
Fragrance
Fragrance
#8Below the 1% line
#31Below the 1% line
Hydrolyzed Quinoa
Protein
#14Below the 1% line
#14Below the 1% line
Bis-Pca Dimethicone
Buildup
#20Below the 1% line
#19Below the 1% line
Disodium Peg-12 Dimethicone Sulfosuccinate
Buildup
#21Below the 1% line
#20Below the 1% line
Isopropyl Alcohol
Drying
#28Below the 1% line
#26Below the 1% line
Panthenol
Detangles
#15Below the 1% line
#8Supporting
Full ingredient list — Bust Your Brass Toning + Strength Repair Mask (29)
Full ingredient list — The Kure Intense Strength Repair Mask (34)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsBust Your Brass Toning + Strength Repair MaskThe Kure Intense Strength Repair Mask
Supported
1
0
Partly supported
0
0
Stated by brand
2
1
Potential conflict
0
0

Bust Your Brass Toning + Strength Repair Mask

  • 8x more conditioned, 2.2x stronger with 56% less breakageStated by brandOnly the brand’s testing shows this.
  • significantly brighten, intensely hydrate, strengthen + repair hairSupportedHelps hair feel hydrated.
  • clinically proven to be safe for color-treated hairStated by brandOnly the brand’s testing shows this.

The Kure Intense Strength Repair Mask

  • 5.6x stronger hair, 82% less breakage + 9.2x more conditioned hair after one use.Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture. Amika The Kure Intense Strength Repair Mask draws complaints about dryness and breakage.

Bust Your Brass Toning + Strength Repair Mask

Many reviewers describe their hair feeling noticeably softer and stronger with regular use of the mask.

customers using it as a periodic treatment on blonde or highlighted hair

Several reviewers highlight that the mask leaves hair feeling deeply hydrated rather than just coated or waxy.

customers with dry or damaged blonde-toned hair

Reviewers consistently report the mask visibly reduces brassy or yellow tones and keeps blonde or silver hair looking bright.

customers with blonde, silver, gray or highlighted hair

The Kure Intense Strength Repair Mask

Reviewers with thick, dry, or bleached/highlighted hair repeatedly describe the mask as deeply hydrating with a noticeable shine boost.

reviewers on the brand's EU retail listing, several naming thick or color-treated hair

Multiple reviewers say the mask is so thick and rich that a small amount lasts a long time even used weekly.

regular weekly users

A minority of reviewers found the mask underwhelming for the price, describing the hydration as lacking despite the repair marketing.

a subset of reviewers who said they would not repurchase

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$5.28/oz vs $5.50/oz — within about the same cost per ounce.

$0.19/oz median $3.49/oz $24.50/oz $5.50/oz Bust Your Brass Toning + S $5.28/oz The Kure Intense Strength

Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.

Value readBust Your Brass Toning + Strength Repair MaskThe Kure Intense Strength Repair Mask
Label
Upper-mid price for a treatmentSits in the middle of the range for masks and treatments per ounce.
Upper-mid price for a treatmentSits in the middle of the range for masks and treatments per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Bust Your Brass Toning + Strength Repair Mask · The Kure Intense Strength Repair Mask · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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