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Side by side

Alterna Haircare Alterna Caviar Anti-Aging Multiplying Volume Shampoo vs Kevin Murphy BLOW.DRY WASH

97% function match · 12 of the 13 functions we compared match Formula overlap 35%. Alterna Haircare Alterna Caviar Anti-Aging Multiplying Volume Shampoo and Kevin Murphy BLOW.DRY WASH share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Alterna Caviar Anti-Aging Multiplying Volume Shampoo — colour-treated hair
  • BLOW.DRY WASH — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Alterna Haircare Alterna Caviar Anti-Aging Multiplying Volume Shampoo — 8.5 oz container Alterna Haircare

Alterna Caviar Anti-Aging Multiplying Volume Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Lightweight
Kevin Murphy BLOW.DRY WASH — 8.45 oz container Kevin Murphy

BLOW.DRY WASH

  • Shampoo
  • Prestige
  • Sulfate-free
  • Lightweight
Price, size & price per ounce
$33–36 8.5 oz · $4.18/oz
$7.50 8.45 oz · $0.89/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 88% of the 805 shampoos we’ve priced
Priced with its peers $$$$$ Prestige tier · costs less than 71% of the 805 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Very dry hairno fast-drying alcohol in the list
  • Colour-treated hairthat fades faster in a sulfate wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Vegan and cruelty-freeour record does not support both claims here
  • Scents bother youthis product carries a strong scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Alterna Caviar Anti-Aging Multiplying Volume
BLOW.DRY
Where to buy
Brand website
Brand website · Specialty beauty
Free of
  • sulfate-free
  • sulfate-free
Vegan
Not vegan · ingredient list
—
Cruelty-free
—
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAlterna Caviar Anti-Aging Multiplying Volume ShampooBLOW.DRY WASH
Water
Neutral
#1Leading
#1Leading
Sodium Methyl 2-Sulfolaurate
Cleanses
#3Leading
#2Leading
Disodium 2-Sulfolaurate
Cleanses
#4Supporting
#6Supporting

What only one of them carries

Alterna Caviar Anti-Aging Multiplying Volume Shampoo

BLOW.DRY WASH

Full ingredient list — Alterna Caviar Anti-Aging Multiplying Volume Shampoo (51)
Full ingredient list — BLOW.DRY WASH (42)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAlterna Caviar Anti-Aging Multiplying Volume ShampooBLOW.DRY WASH
Supported
2
1
Partly supported
0
1
Stated by brand
0
0
Potential conflict
0
0

Alterna Caviar Anti-Aging Multiplying Volume Shampoo

  • Caviar Anti Aging Volume Shampoo that adds thickness and volume to fine hair.SupportedLeaves room for lift.
  • Gently cleans from root to tip and delivers more fullness and volume.SupportedLeaves room for lift.

BLOW.DRY WASH

  • Hydrolysed Pea Protein and Wood Bark Complex help strengthen and protect hair against breakage with added protection against heat damagePartly supportedSupports the surface, not a treatment.
  • A sulphate-free wash that hydrates while repairing and nourishingSupportedGentler on colour and coils.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for a light feel and how it cleanses. Kevin Murphy BLOW.DRY WASH draws complaints about the scent.

Alterna Caviar Anti-Aging Multiplying Volume Shampoo

Reviewers with fine or thin hair report the shampoo adds noticeable volume and body without weighing hair down flat.

fine/thin-hair reviewers

Several reviewers, including a self-identified hairstylist, note the shampoo leaves hair feeling softer immediately after use, in addition to its volumizing effect.

general users, incl. professional stylist

Reviewers with color-treated hair note the shampoo does not strip color while still delivering volume.

color-treated hair reviewers

Several reviewers call the price high but say the volumizing results justify the cost (worth it/pricey-but-worth-it framing).

price-conscious reviewers

BLOW.DRY WASH

Reviewers who blow-dry frequently report noticeably less heat damage after switching to this shampoo.

frequent heat styling

Cleanses thoroughly and leaves hair feeling clean for multiple days without weighing it down.

At least one reviewer reported an adverse reaction preventing continued use and difficulty reaching customer service about it.

A minority describe the fragrance as too strong or masculine-smelling and weighing hair down.

Some long-time Kevin Murphy customers report only a marginal difference switching to this shampoo from their usual KM product.

existing Kevin Murphy customers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.89/oz vs $4.18/oz — Alterna Haircare Alterna Caviar Anti-Aging Multiplying Volume Shampoo costs about 4.7× more per ounce than Kevin Murphy BLOW.DRY WASH.

$0.00/oz median $1.47/oz $17.29/oz $4.18/oz Alterna Caviar Anti-Aging $0.89/oz BLOW.DRY WASH

Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.

Value readAlterna Caviar Anti-Aging Multiplying Volume ShampooBLOW.DRY WASH
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Alterna Caviar Anti-Aging Multiplying Volume Shampoo vs PLUMPING.WASHKevin Murphy · 98% function matchBLOW.DRY WASH vs REPAIR-ME.WASHKevin Murphy · 100% function matchAlterna Caviar Anti-Aging Multiplying Volume Shampoo vs REPAIR-ME.WASHKevin Murphy · 97% function matchBLOW.DRY WASH vs PLUMPING.WASHKevin Murphy · 99% function matchAlterna Caviar Anti-Aging Multiplying Volume Shampoo vs Bond Rx ShampooPaul Mitchell · 95% function matchBLOW.DRY WASH vs Advanced Climate Control Defrizzing ShampooOuidad · 95% function matchAlterna Caviar Anti-Aging Multiplying Volume Shampoo vs Pureology Nanoworks Gold ShampooPureology · 95% function matchBLOW.DRY WASH vs Moisture ShampooKirkland Signature · 95% function match

Alterna Caviar Anti-Aging Multiplying Volume Shampoo · BLOW.DRY WASH · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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