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Wella Professionals

Elements Renewing Mask

Mask / Moisture treatment, lean

  • Mask / treatment
  • moisture
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Not cruelty-free · PETA-listed
Size5.07 fl oz
Price$20–28commonly seen · 5.07 oz
Price / oz$4.73/ozat 5.07 oz
Where to buy5 stores · $13.00–35.44

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: wella.com

Personal fit

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Upper-mid price for a treatment

$4.73/oz at 5.07 oz — more than 64% of the 347 masks and treatments , which mostly run $1.63–5.74/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying
Short shower windowsit works in ten minutes or less

Maybe skip if

this product carries a scent
Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters None

No oils or butters in the list.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Time on the hair 3–5 min

A short wait — it fits inside an ordinary shower.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Hydrogenated Ethylhexyl Olivate light ester Light slip without much weight Softens
Behentrimonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Hydroxypropyl Starch Phosphate starch Soaks up oil and adds grip Holds
Cetyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Stearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
FragranceParfum/Fragrance fragrance The scent Fragrance
Isopropyl Alcohol drying alcohol A small amount, for fast drying Drying
What the list leaves out, and what it carriesThe list carries no sulfates or silicones. No protein — a moisture formula, not a repair one. Fragrance is on the label. Contains fast-drying alcohol.
Full ingredient list (18)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Hydrogenated Ethylhexyl Olivate
    General function

    An olive-derived emollient that softens and thickens without a heavy oily feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 3 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 4 Hydroxypropyl Starch Phosphate
    General function

    A modified starch that thickens and leaves a light, powdery film — often used for body in curl products.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • thickener
    • film former
  • 5 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 6 Stearyl Alcohol
    General function

    A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 7 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 8 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 9 Isopropyl Alcohol
    General function

    A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    PubChem
    • drying alcohol
    • solvent
  • 10 Sodium Benzoate
    • preservative
  • 11 Hydrogenated Olive Oil Unsaponifiables
    General function

    The waxy fraction of olive oil, used to seal and soften without a liquid-oil feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    • emollient
    • sealant
  • 12 Tocopheryl Acetate
    • antioxidant
    • vitamin
  • 13 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 14 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 15 Aloe Barbadensis Leaf Juice · Aloe Barbadensis (Aloe) Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 16 Tocopherol
    • antioxidant
    • vitamin
  • 17 Potassium Sorbate
    • preservative
  • 18 Sodium Sulfite
    • antioxidant
    • preservative

What the whole list adds up to

  • 5 emollients
  • 5 preservatives
  • 3 thickeners
  • 3 antioxidants
  • 2 solvents
  • 2 fatty alcohols
  • 2 vitamins
  • 1 light ester
  • 1 conditioning agent
  • 1 cleanser
  • 1 starch
  • 1 film former
  • 1 fragrance
  • 1 declared fragrance

Ingredient list captured 2026-09-08. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 5.07 oz

Commonly seen $20–28 Midpoint $24 · 4 stores · checked Sep 9
Good value under $10 Under $1.98/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $12 at this size.

Show the price ladder
Where we’ve seen it5 listings · 5 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5.07 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 5.07 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.98/oz; at 5.07 oz that is $10. Under that line you are paying less than most of them.
  4. About $12 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5.07 oz.

Formula

Formula score
4 of 10

Mid-range per ounce for a shorter formula: there is no rich emollients here.

How the score is counted
  • 5 products that do the same job cost less per ounce
  • Costs more per ounce than 64% of the 347 masks and treatments we’ve priced
  • No rich emollients in the formula
  • No protein or amino acids either
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

NativeLowest cost per oz Vegan Hair Deep Conditioner Strengthening Hair Mask with Almond & Shea Butter $1.81/oz $2.92/oz less
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Water-binding (humectants)
Also
  • Sweet scent
  • Vegan
  • Drugstore tier
Compare
Schwarzkopf ProfessionalClose function BC Bonacure Hyaluronic Moisture Kick Treatment $2.54/oz $2.19/oz less
  • Curly method
  • Silicone-free
  • Quick
Function
  • Protein
Also
  • 6.7 oz bottle
Compare
John FriedaClose function Violet Crush Purple Toning Mask $2.24/oz $2.49/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Function
  • Water-binding (humectants)
Also
  • Cruelty-free
  • Vegan
  • Drugstore tier
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein — for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Native Vegan Hair Deep Conditioner Strengthening Hair Mask with Almond & Shea Butter — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
2
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Intense moisturizing mask

Humectants and emollients are present, but lower in the list than the claim implies.

  • Hydrogenated Ethylhexyl Olivate
  • Cetyl Alcohol
  • Stearyl Alcohol
Partly supported

Some hydration, at a low level.

Up to 95% of natural origin formula

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Restores hair moisture, shine and nourishment

Humectants and emollients are present, but lower in the list than the claim implies.

  • Hydrogenated Ethylhexyl Olivate
  • Cetyl Alcohol
  • Stearyl Alcohol
Partly supported

Some hydration, at a low level.

Formulated without silicones

No silicones appear in the ingredient list.

—

Supported

Nothing that needs a strong wash.

Dermatologically tested

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers describe applying the mask to towel-dried hair and rinsing after just a few minutes as quick and straightforward.

Bazaarvoice reviewers (largely German-language) on the Wella Professionals product page

Reviewers say hair feels noticeably softer, smoother and easier to manage after using the mask.

Bazaarvoice reviewers (largely German-language) on the Wella Professionals product page

Reviewers are split on the fragrance -- most describe it as pleasant and fresh, but a few find it artificial or too mild.

Bazaarvoice reviewers (largely German-language) on the Wella Professionals product page

More from Wella Professionals

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-09-09.
  • Ingredient references are linked for 6 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-09.

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