Verb

Sea Shampoo

Shampoo / Clarifying, deep-cleaning

Shampoo
Sulfate-free
Silicone-free
Curly-method
Vegan · label states
Cruelty-free · label states

Size12 fl ozmost listed · 2 sizes

Price$21.97seen at one store · 12 oz

Price / oz$1.83/ozat 12 oz

Where to buy3 stores · 2 sizes

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: haircosmopolitan.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Low Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Light Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Sulfates None listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · label statesCruelty-free · label states Not in your profile

Animal-derived ingredients Vegan · label states Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 37 ingredientsA long list Not in your profile

Price tier Masstige Not in your profile

Where to buy it Specialty beautyOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a shampoo

$1.83/oz at 12 oz — more than 58% of the 817 shampoos , which mostly run $0.81–3.01/oz. The cost less.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash

Fast-oiling scalpsthat need a real reset wash

Curly-method routinesno sulfates and no water-insoluble silicones

Hard waterand swimmers dealing with mineral deposit

Fine hairthat flattens under most products

Silicone-free routinesno silicones appear in the list

Maybe skip if

this product carries a scent

Dry or damaged haira strong detergent system strips as it cleans

Picking it up locallywe have it recorded in one channel only

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
Sodium C14-16 Olefin Sulfonate	olefin sulfonate cleanser	—	Cleanses
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Cocamidopropyl Hydroxysultaine	amphoteric cleanser	—	Cleanses
Sodium Lauryl Sulfoacetate	mild anionic cleanser	—	Cleanses
Disodium Laureth Sulfosuccinate	mild anionic cleanser	—	Cleanses
Ppg-2 Hydroxyethyl Coco/Isostearamide	emulsifier	Keeps oil and water mixed	Stabilizes
PEG-7 Glyceryl Cocoate	emulsifier	Keeps oil and water mixed	Softens
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance
Hydrolyzed Rice Protein	film former	A supporting film former	Protein
Hydrolyzed Quinoa	film former	A supporting film former	Protein
Methylchloroisothiazolinone	isothiazolinone	—	Stabilizes

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present. Vegan and cruelty-free.

Full ingredient list (37)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Sodium C14-16 Olefin Sulfonate

General function
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.

May not suitVery dry or highly damaged hair
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.

PubChem
- olefin sulfonate cleanser
- cleanser
3 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
4 Cocamidopropyl Hydroxysultaine

General function
A mild co-cleanser that keeps foam stable in hard water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
5 Sodium Lauryl Sulfoacetate

General function
A moderate cleanser that foams well without the stripping reputation of sulfates.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

PubChem
- mild anionic cleanser
- cleanser
6 Disodium Laureth Sulfosuccinate

General function
A mild cleanser used to soften a formula built on stronger detergents.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
7 Ppg-2 Hydroxyethyl Coco/Isostearamide

General function
An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
8 PEG-7 Glyceryl Cocoate

General function
A coconut-derived emulsifier that softens a cleanser and reduces the stripped feeling.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
9 PEG-200 Hydrogenated Glyceryl Palmitate
10 Sodium Lauroyl Sarcosinate

General function
A gentle cleanser that leaves a soft after-feel; often paired with stronger detergents.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

PubChem
- mild anionic cleanser
- cleanser
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
11 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
12 Cocamide Dipa

General function
A coconut-derived thickener that stabilises foam and adds body to a cleanser.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsBuild-up-sensitive routines
A secondary detergent adjusts foam and mildness rather than deciding how much a wash removes; read the primary detergent above it.
- secondary cleanser
- thickener
13 Panthenol · Panthenol (Pro-Vitamin B5)

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
14 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
15 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
16 Algae (Seaweed) Extract
17 Hydrolyzed Rice Protein

General function
A light plant protein that adds body and shine, popular in volume products.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
18 Hydrolyzed Quinoa

General function
A quinoa-derived protein used for light strengthening and colour retention claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
19 Aloe Barbadensis Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
20 Sea Water
21 Sodium Chloride · Sea Salt
- salt
- thickener
22 Polyquaternium-4

General function
A cellulose-based hold polymer used in gels and sprays for flexible set.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
23 Calluna Vulgaris (Heather) Extract
24 Ascophyllum Nodosum (Kelp) Extract
- botanical extract
25 Tetrasodium EDTA

General function
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
26 Sargassum Filipendula Extract
- botanical extract
27 Hypnea Musciformis Extract
- botanical extract
28 Gelidiella Acerosa Extract
- botanical extract
29 Sorbitol

General function
A sugar-based humectant that adds moisture and a slight cushiony feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
30 Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
31 Methylchloroisothiazolinone
- isothiazolinone
- preservative
32 Methylisothiazolinone
- isothiazolinone
- preservative
33 Blue 1 (CI 42090) · CI 42090

General function
A certified colour used to tint the product itself, not the hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- blue dye
34 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
35 Butylphenyl Methylpropional

General function
A floral fragrance component (lilial) named separately as a recognised allergen; increasingly reformulated out.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
36 Hydroxycitronellal

General function
A soft floral fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
37 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

6 cleansers
6 botanical extracts
5 fragrances
4 humectants
4 named fragrance allergens
3 secondary cleansers
3 mild anionic cleansers
3 film formers
2 amphoteric cleansers
2 emulsifiers
2 thickeners
2 hard-water chelators
2 proteins
2 hydrolysed proteins

Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $21.97 1 store · checked Sep 5

Good value under $18 Under $1.47/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $18 line; products that do this job typically go for about $27 at this size.

Sizes

2.3 oz

$10

$4.35/oz

12 ozmost listed

$21.97

$1.83/oz

The 12 oz costs 58% less per ounce than the 2.3 oz.

Show the price ladder

Price for 12 ozlower is better

Where we’ve seen it3 listings · 3 stores

12 ozmost listedBest per ounce

Glamkraze (glamkraze.com)
$16.00

12 oz · $1.33/oz

Sep 5Lowest per oz
Walmart
$21.97

12 oz · $1.83/oz

Sep 5

2.3 oz

Bloomingdale's
$10.00

2.3 oz · $4.35/oz

Sep 5Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $21.97 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
Good value under $18 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.47/oz; at 12 oz that is $18. Under that line you are paying less than most of them.
Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
About $27 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score

10 of 10

A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.

How the score is counted

2 products that do the same job cost less per ounce
Costs more per ounce than 58% of the 817 shampoos we’ve priced
Covers 7 of the 7 things a shampoo should do
Masstige tier, sold at Specialty beauty

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Sexy HairLowest cost per oz I Want Moisture Moisturizing Shampoo $0.68/oz $1.15/oz less

Sulfate-free
Deep clean
Curly method

· Close function

Function: Slip and detangling
Also: Coconut scent
1.7 oz bottle
Sold online

Compare

It's a 10Close function Miracle Volumizing Daily Shampoo $1.30/oz $0.53/oz less

Sulfate-free
Deep clean
Curly method

Function: Water-binding (humectants)
Also: Salon tier
10 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Colour-treated hair, looking for washing without sulfates and a proper reset wash

Biggest tradeoff

Less suited to anyone sensitive to fragrance, dry or damaged hair, or anyone who wants to pick it up locally

Best alternative if not

Consider Sexy Hair I Want Moisture Moisturizing Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Texture enhancing shampoo that gently cleanses hair, adds body and enhances waves

It reads light on the strand, which is what volume claims depend on.

Hydrolyzed Rice Protein
Hydrolyzed Quinoa

Supported

Leaves room for lift.

Vegan and cruelty-free, free of sulfates, parabens, gluten, and artificial colors

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

UV protection

Antioxidants are present, which is not the same as a UV filter.

—

Partly supported

Indirect help, not a filter.

Color-safe

It avoids sulfate detergents, which are the usual cause of fast fade.

—

Supported

Less fade per wash.

Paraben Free

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

Gluten Free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

No Harmful Sulfates

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
2 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-09-05.
Ingredient references are linked for 13 of 23 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-05.

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