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TGIN

Rose Water Hydrating Hair Mask

Mask / Moisture treatment, oil-rich

  • Mask / treatment
  • moisture
  • Sulfate-free
  • Protein-free
  • Cruelty-free · brand states
Size12 fl oz
Price$17–19commonly seen · 12 oz
Price / oz$1.58/ozat 12 oz
Where to buy4 stores · $15.99–18.99

Scent:

Notes: floral, fresh, rose.

Listing used for research: target.com

Personal fit

Is this right for you?

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Lower cost than most masks and treatments

$1.58/oz at 12 oz — less than 77% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Very dry hairno fast-drying alcohol in the list
Planned treatment timeit is built for a long sit
A wide range of haira middle-of-the-range weight

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Hair that needs proteinthere is none in this list
Short shower windowsit wants a long sit to do its work
Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Time on the hair 10–60 min

A long treatment window — plan the time before you start.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Rosa Centifolia (Rose) Flower Extract botanical extract A plant extract, marketed as much as functional Neutral
Euterpe Oleracea (Acai) Fruit Extract botanical extract A plant extract, marketed as much as functional Stabilizes
Olea Europaea (Olive) Fruit Oil oil Coats and softens the strand Softens
Ginger Root Extract botanical extract A plant extract, marketed as much as functional Neutral
Lavandula Angustifolia (Lavender) Flower Extract botanical extract A plant extract, marketed as much as functional Neutral
Calendula Officinalis Flower Extract botanical extract A plant extract, marketed as much as functional Neutral
Sclerocarya Birrea (Marula) Seed Oil oil Coats and softens the strand Softens
Fragrance fragrance The scent Fragrance
Cyclopentasiloxane silicone A little smoothing and shine Buildup
Dimethicone silicone A little smoothing and shine Buildup
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (16)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Rosa Centifolia (Rose) Flower Extract
    General function

    An extract from the flower of Rose (Rosa Centifolia). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • 3 Euterpe Oleracea (Acai) Fruit Extract
    General function

    Acai extract, used at low levels for antioxidants and label appeal.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
    • antioxidant
  • 4 Olea Europaea (Olive) Fruit Oil
    General function

    A heavy, coating oil traditionally used for deep conditioning.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 5 Ginger Root Extract
    General function

    Ginger extract, a traditional scalp botanical used at low levels.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 6 Lavandula Angustifolia (Lavender) Flower Extract
    General function

    Lavender extract, used at low levels for scent association and a calming claim.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 7 Calendula Officinalis Flower Extract
    General function

    Marigold extract, a traditional soothing botanical used at low levels.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 8 Sclerocarya Birrea (Marula) Seed Oil
    General function

    Marula oil - light, stable, used for shine and softness.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 9 Aloe Barbadensis Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 10 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 11 Stearyl Alcohol
    General function

    A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 12 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 13 Stearamidopropyl Dimethylamine
    General function

    A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 14 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 15 Cyclopentasiloxane
    General function

    A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFine or easily flattened hair

    A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.

    PubChem
    • silicone
    • emollient
  • 16 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • emollient
    • conditioning agent

What the whole list adds up to

  • 7 emollients
  • 6 botanical extracts
  • 3 oils
  • 2 fatty alcohols
  • 2 thickeners
  • 2 silicones
  • 1 solvent
  • 1 antioxidant
  • 1 humectant
  • 1 gum
  • 1 conditioning agent
  • 1 fragrance
  • 1 declared fragrance
  • 1 conditioning agent

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Commonly seen $17–19 Midpoint $18.99 · 3 stores · checked Aug 30
Good value under $15 Under $1.26/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $15 line; products that do this job typically go for about $20 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 12 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $15 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.26/oz; at 12 oz that is $15. Under that line you are paying less than most of them.
  4. About $20 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
6 of 10

Not the most complete treatment formula we have read, but it is under most of the range for masks and treatments per ounce.

How the score is counted
  • 2 products that do the same job cost less per ounce
  • Costs less per ounce than 77% of the 341 masks and treatments we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 4 things they like about how it performs
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Camille RoseClosest function Moroccan Pear Conditioning Custard $1.17/oz $0.41/oz less
  • Widely sold
Differs
  • Sold at specialty beauty counters
Compare
ORSLowest cost per oz HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract $0.62/oz $0.96/oz less
  • Fragrance-free
  • Unscented
  • Protein-free
· Close function
Function
  • Slip and detangling
  • Water-binding (humectants)
Also
  • Unscented
  • Drugstore tier
  • 16 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person
Best user

Hair that stiffens on protein, looking for a protein-free formula and a formula with no drying alcohol

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein

Best alternative if not

Consider Camille Rose Moroccan Pear Conditioning Custard, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Moisturizes and protects hair

Humectants or rich emollients sit in the first eight ingredients.

  • Olea Europaea (Olive) Fruit Oil
  • Sclerocarya Birrea (Marula) Seed Oil
  • Aloe Barbadensis Leaf Juice
Supported

Helps hair feel hydrated.

Contains vitamins A, B, C, D, E, and B3

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Includes omegas 3, 6, and 9 to support hair shaft

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers praise softness and detangling after use

general

Reviewers note the product lasts several months, viewed as good value

general

Reviewers report strong moisturizing results specifically for textured and low-porosity hair

textured/low-porosity hair users

Reviewers consistently compliment the rose scent

general

More from TGIN

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (0 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 5 of 10 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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