REUZEL

Matte Texture Hair Volumizing Powder

Styler / Volumizer, light-hold

Styler
volumizer
powder
Sulfate-free
Silicone-free
Vegan · label states
Cruelty-free · brand states

Size0.53 fl oz

Price$19seen at one store · 0.53 oz

Price / oz$35.85/ozat 0.53 oz

Where to buy1 store · $19.00–19.00

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

“fragrance-free” — Brand page

Listing used for research: ulta.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Straight–Wavy Not in your profile

Moisture level High Not in your profile

Hold (as stated) Light Not in your profile

Slip / detangling Little Not in your profile

Weight on hair Light Not in your profile

Fragrance None listed Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Scent Unscented Not in your profile

Show all 24 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · label statesCruelty-free · brand states Not in your profile

Animal-derived ingredients Vegan · label states Not in your profile

Aerosol can Pump or tube Not in your profile

Needs heat to set Not determined Not in your profile

Humidity resistance High Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

Ingredient list 8 ingredientsA short list Not in your profile

Price tier Masstige Not in your profile

Where to buy it Ulta · Brand website Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Same job for less elsewhere

$35.85/oz at 0.53 oz — more than 94% of the 64 volumizers , which mostly run $3–6.80/oz.

View alternatives

Great for

no fragrance (parfum) on the label

free of strong smells

Protein-sensitive hairthat stiffens when protein is added

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Fine hairthat flattens under most products

Maybe skip if

Anyone who dislikes a castthe film formers here can set firm

Styles that must holdthe brand states a light hold at most

Dry or very humid airwhere heavy humectants work against you

If scent matters to younothing is added here

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Light

A light hold, as stated by the brand.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Likely

Film formers without much softening them — expect a cast to scrunch out.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Humidity resistance Claimed

The brand claims humidity resistance; the ingredient list cannot confirm it.

Oil absorption High

Absorbent powders or starches high in the list.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Silica Silylate	powder	Mattifies and absorbs oil	Stabilizes
Butylene Glycol	humectant	Pulls water into the hair	Moisturizes
Nylon 12	powder	Mattifies and absorbs oil	Holds
VP/VA Copolymer	film former	Lays down the film that holds a shape	Holds
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
Citric Acid	pH adjuster	Fine-tunes the pH	pH balancer
Sodium Benzoate	preservative	Keeps the product from spoiling	Stabilizes

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Vegan and cruelty-free.

Full ingredient list (8)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Silica Silylate

General function
A treated silica used to absorb oil and add grip in texture products.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
3 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
4 Nylon 12

General function
A fine synthetic powder that absorbs oil and gives a smooth, silky slip.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- powder
- polymer
5 VP/VA Copolymer

General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
6 Phenoxyethanol

General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- preservative
7 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
8 Sodium Benzoate

General function
A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- preservative

What the whole list adds up to

2 solvents
2 powders
2 polymers
2 preservatives
1 thickener
1 humectant
1 film former
1 pH adjuster
1 hard-water chelator

Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 0.53 oz

Seen at $19 1 store · checked Aug 27

Good value under $2 Under $3.80/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $2 line; products that do this job typically go for about $2 at this size.

Show the price ladder

Price for 0.53 ozlower is better

Where we’ve seen it2 listings · 1 store

0.53 ozmost listedBest per ounce

Ulta
$19.00

0.53 oz · $35.85/oz

Aug 27Lowest per oz

Ulta
$19.00

Aug 25

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

0.53 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $19 is the price we have observed for the 0.53 oz. We need three stores before we call a price commonly seen.
Good value under $2 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.80/oz; at 0.53 oz that is $2. Under that line you are paying less than most of them.
About $2 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 0.53 oz.

Formula

Formula score

8 of 10

This is a complete volumizer formula. It is also above the range for volumizers per ounce, with 8 close matches selling for meaningfully less.

How the score is counted

8 products that do the same job cost less per ounce
Costs more per ounce than 94% of the 64 volumizers we’ve priced
Covers 5 of the 6 things a volumizer should do
Reviewers mention 2 things they like about how it performs

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

WellaLowest cost per oz EIMI Sugar Lift Sugar Spray for Voluminous Texture $4.44/oz $31.41/oz less

Protein-free
Curly method
Silicone-free

· Close function

Function: Weight on the hair

Compare

Wella ProfessionalsStronger hold EIMI Sugar Lift Sugar Spray for Voluminous Texture $4.44/oz $31.41/oz less

Protein-free
Curly method
Silicone-free

· Close function

Function: Weight on the hair
Also: Sweet scent, not unscented
5.1 oz bottle
Sold through salons

Compare

Not Your Mother'sClose function Plump for Joy Instant Volume Root Powder $20.99/oz $14.86/oz less

Protein-free
Curly method
Lightweight

Function: Slip and detangling
Cast risk
Also: 0.5 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person, not the lowest cost

Best user

People sensitive to fragrance — for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Less suited to anyone who will not scrunch out a cast, styles that have to hold all day, or very dry or very humid climates

Best alternative if not

Consider Wella EIMI Sugar Lift Sugar Spray for Voluminous Texture, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

weightless volume and lift

It reads light on the strand, which is what volume claims depend on.

Nylon 12
VP/VA Copolymer

Supported

Leaves room for lift.

non-sticky formula

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

vegan

Our researched record has this brand or product as vegan.

—

Supported

Matches our researched record.

fragrance-free

No fragrance is listed.

—

Supported

Safer for scent-sensitive scalps.

only 8 ingredients

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Works well on fine hair that's historically hard to style

reviewer named Adam, fine hair

Adds noticeable texture and hold to hair

reviewer named Jacob

Not enough hold for thick hair to stay in place

3-star reviewer with thick hair

Felt sticky and caused noticeable flaking in hair

reviewer named Shappy

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
Ingredient references are linked for 2 of 4 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-27.

Matte Texture Hair Volumizing Powder

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from REUZEL

How this page was made

Your personalized hair plan