Wella Professionals EIMI Sugar Lift Sugar Spray for Voluminous Texture — front of package

Wella Professionals

EIMI Sugar Lift Sugar Spray for Voluminous Texture

Styler / Texture spray, strong-hold

Styler
texture spray
spray
Sulfate-free
Silicone-free
Protein-free
Not cruelty-free · PETA-listed

Size5.07 fl oz (150 ml)

Price$17–22 Good valuecommonly seen · 5.07 oz

Price / oz$4.34/ozat 5.07 oz

Where to buy6 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: sugar.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Hold (as stated) Strong Not in your profile

Slip / detangling Little Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Scent Sweet & vanillaStrength not recorded Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Aerosol can Pump or tube Not in your profile

Needs heat to set Air-sets Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

Ingredient list 17 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Salons · Ulta +1Widely sold Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Priced with its peers

$4.34/oz at 5.07 oz, less than 53% of the 98 texture sprays , which mostly run $2.91–5.88/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Silicone-free routinesno silicones appear in the list

Stretching wash daysnothing here needs a detergent to remove

Soft-hold stylesthat should stay touchable

Maybe skip if

this product has a scent

Anyone who dislikes a castthe film formers here can set firm

Dry or very humid airwhere heavy humectants work against you

Soft, touchable finishesthe brand states a firm hold

Vegan and cruelty-freeour record does not support both claims here

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oil absorption High

Absorbent powders or starches high in the list.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWATER/EAU	solvent	The base everything else is dissolved in	Neutral
Hydrolyzed Corn Starch	film former	Lays down the film that holds a shape	Holds
Propylene Glycol	humectant	Pulls water into the hair	Moisturizes
VP/VA Copolymer	film former	Lays down the film that holds a shape	Holds
PVP	film former	Lays down the film that holds a shape	Holds
Sorbitol	humectant	Pulls water into the hair	Moisturizes
Panthenol	humectant	Pulls water into the hair	Detangles
Methylparaben	paraben	—	Stabilizes
FragranceFRAGRANCE/PARFUM	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.

Full ingredient list (17)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · WATER/EAU

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Hydrolyzed Corn Starch

General function
A starch fragment used for light body and film, not a protein despite where it often appears on a label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

DependsMaximum-hold styling
Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- film former
- starch
3 Propylene Glycol

General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
4 VP/VA Copolymer

General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
5 PVP

General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

May not suitClimate-sensitive or frizz-prone hair
The film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.

PubChem
- film former
- polymer
6 Sorbitol

General function
A sugar-based humectant that adds moisture and a slight cushiony feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
7 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
8 Methylparaben

General function
A long-established preservative. Many brands have replaced parabens with newer systems for marketing rather than safety reasons.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- paraben
- preservative
9 Ceteareth-20
- emulsifier
10 PEG-40 Hydrogenated Castor Oil
- solubilizer
- emulsifier
11 Carbomer

General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
12 Fragrance · FRAGRANCE/PARFUM

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
13 Benzyl Alcohol
- preservative
- solvent
14 Aminomethyl Propanol

General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
15 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
16 Orange 4
- colourant
17 Red 33

General function
A certified colour used to tint the product. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant

What the whole list adds up to

4 film formers
3 solvents
3 humectants
3 polymers
2 preservatives
2 emulsifiers
2 colourants
1 starch
1 conditioning agent
1 vitamin
1 paraben
1 solubilizer
1 thickener
1 fragrance

Ingredient list captured 2026-08-26. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5.07 oz

Commonly seen $17–22 Midpoint $22 · 3 stores · checked Oct 22

Good value under $34 Under $6.65/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $34 line, and products that do this job typically go for about $62 at this size.

Sizes

5.07 ozusual store size

$17–22

$4.34/oz

5.7 oz

$23

$4.04/oz

The sizes cost about the same per ounce.

Show the price ladder

Price for 5.07 ozlower is better

Where we’ve seen it5 listings · 5 stores

5.07 ozusual store sizeBest per ounce

United Salon Supplies
$11.25

5.07 oz · $2.22/oz

Oct 22Lowest per oz
Walmart
$22.00

5.07 oz · $4.34/oz

Oct 22
Ulta
$22.50

5.07 oz · $4.44/oz

Aug 25
Ulta Beauty
$22.50

5.07 oz · $4.44/oz

Oct 22

5.7 oz

Target
$23.00

5.7 oz · $4.04/oz

Oct 22Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

5.07 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 5.07 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
Good value under $34 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $6.65/oz; at 5.07 oz that is $34. Under that line you are paying less than most of them.
Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
About $62 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5.07 oz.

Formula

Formula score

8 of 10

A complete formula at an ordinary price: mid-range per ounce among texture sprays, with the working systems in place.

How the score is counted

1 products that do the same job cost less per ounce
Costs less per ounce than 53% of the 98 texture sprays we’ve priced
Covers 5 of the 6 things a texture spray should do
Reviewers mention 3 things they like about how it performs

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

OGXLowest cost per oz Touchable Hold Gel $1.53/oz $2.81/oz less

Budget

· Close function

Function: Water-binding (humectants)
Also: Drugstore tier
6 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein who want a protein-free formula and a curly-method-compatible formula

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates

Best alternative if not

Consider OGX Touchable Hold Gel, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

strong hold at level 3

Synthetic hold polymers are present.

Hydrolyzed Corn Starch
VP/VA Copolymer
PVP

Supported

Structure that lasts the day.

flexible control

Hold polymers appear without the emollients that usually keep a film from setting firm.

Hydrolyzed Corn Starch
VP/VA Copolymer
PVP

Potential conflict

Expect a cast you have to scrunch out.

volume and lift

A mid-weight formula: it will not flatten fine hair, but lift is not its main job.

Hydrolyzed Corn Starch
VP/VA Copolymer
PVP

Partly supported

Neutral on lift.

touchable grippy texture

Hold polymers appear without the emollients that usually keep a film from setting firm.

Hydrolyzed Corn Starch
VP/VA Copolymer
PVP

Potential conflict

Expect a cast you have to scrunch out.

luminous shine

Nothing in the list reads as a shine system.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

A customer says the spray gives their hair needed lift together with visible shine.

Written customer review syndicated on Walmart's exact-product page from Jet; the review identifies lift and shine.

A brand-collected reviewer specifically names Sugar Lift and values the combination of shine, volume, and a pleasant fragrance.

Written review displayed in Walmart's exact-product review corpus and attributed to Wella Professional.

A verified purchaser calls it the best root-lifting product they have used and reports ordering a third bottle.

Written U.S. Walmart review for the exact 5.07 oz Sugar Lift, verified purchase, November 2022.

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (1 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-26.
Ingredient references are linked for 6 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-08-26.