Fortifies damaged hair to be 15x stronger
A brand-run study. We report it as stated and do not repeat the number as fact.
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Only the brand’s testing shows this.
Mask / Protein treatment, oil-rich
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Listing used for research: walmart.com
Personal fit
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Your avoid-list
Upper-mid price for a treatment
$4.24/oz at 8.5 oz — more than 58% of the 347 masks and treatments , which mostly run $1.63–5.74/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils sit high in the list — a softening, coating formula.
Middle of the range — noticeable on fine hair, light on coarse hair.
Protein appears, low enough to be a supporting ingredient.
Humectants near the top — water-binding is a headline mechanism here.
Conditioning agents sit high in the list — this is a detangling formula.
A short wait — it fits inside an ordinary shower.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Outer Tube: Aqua/Water | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Cetearyl AlcoholOUTER TUBE: Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Aminopropyl TriethoxysilaneOUTER TUBE: Aminopropyl Triethoxysilane | film former | Lays down the film that holds a shape | Detangles |
| Outer Tube: Paraffinum Liquidum/Mineral Oil | oil | Coats and softens the strand | Softens |
| Lactic AcidOUTER TUBE: Lactic Acid | pH adjuster | Fine-tunes the pH | Moisturizes |
| Dipalmitoylethyl Hydroxyethylmonium MethosulfateOUTER TUBE: Dipalmitoylethyl Hydroxyethylmonium Methosulfate | conditioning agent | Adds slip, lower in the list | Detangles |
| Cetyl EstersOUTER TUBE: Cetyl Esters | light ester | A light, silky feel | Softens |
| Outer Tube: Cetrimonium Chloride | conditioning agent | Adds slip, lower in the list | Detangles |
| Outer Tube: Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceOUTER TUBE: Parfum/Fragrance | fragrance | The scent | Fragrance |
| Outer Tube: Chlorhexidine Digluconate | preservative | Keeps the product from spoiling | Stabilizes |
| Outer Tube: Hydrolyzed Soy Protein | conditioning agent | Adds slip, lower in the list | Protein |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
Water distilled with Outer Tube, standing in for some of the plain water in the formula. It carries scent and marketing more than measurable effect.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A silane that bonds to the hair surface, used in repair-positioned products to anchor a smoothing layer.
Listed in the first three ingredients, it is likely a structural part of this formula.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
The oil pressed from Outer Tube. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A biodegradable conditioning agent used for detangling in rich conditioners.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8.5 oz
Priced above the products that do the same job. Stores sell it above the $21 line; products that do this job typically go for about $39 at this size.
Sizes
The sizes cost about the same per ounce.
8.5 ozmost listed
6.8 ozBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.
Formula
The formula carries the systems a treatment is built around, and it sits in the middle of the range for masks and treatments per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
People who want maximum slip — for real detangling slip and moisture that stays in
Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
CHI Luxury Black Seed Oil Blend Revitalizing Masque, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Fortifies damaged hair to be 15x stronger
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Decreases breakage by 73%
A brand-run study. We report it as stated and do not repeat the number as fact.
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Only the brand’s testing shows this.
Restores strength, balances pH
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Paraben-free
No parabens appear in the ingredient list.
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Preserved without parabens.
Vegan
Our researched record has this brand or product as vegan.
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Matches our researched record.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Noticed a change after first use, hair much softer
Walmart reviewer "Susan", 5 stars, Jun 2020Did not notice improvement in frizz or combability vs a regular conditioner
Walmart reviewer, 1 star, Aug 2020Disliked the strong alcohol-like scent of the formula
Walmart reviewer "Diamond", 1 star, Jul 2020