Redken All Soft Conditioner — 33.8 oz container

Redken · All Soft

All Soft Conditioner

Conditioner / Everyday rinse-out, detangling

Conditioner
Sulfate-free
Curly-method
Not cruelty-free · PETA-listed

Size33.8 fl ozmost listed · 2 sizes

Price$28.90seen at one store · 33.8 oz

Price / oz$1.68/ozat 33.8 oz

Where to buy2 stores · 2 sizes

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Oils and butters Moderate Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup Low Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol Moderate Not in your profile

Vegan / cruelty-free Not cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 26 ingredientsAbout average Not in your profile

Price tier Salon Not in your profile

Where to buy it Salons · Ulta Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a conditioner

$1.68/oz at 33.8 oz — more than 53% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Curly-method routinesno sulfates and no water-insoluble silicones

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Maybe skip if

this product carries a scent

Very dry or damaged hairit contains fast-drying alcohol

Silicone-free routinesit does contain silicones — the water-soluble kind

Vegan and cruelty-freeour record does not support both claims here

Tight budgetsit sits in the upper price tiers

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove Rinses with water

The silicones here are the water-soluble kind.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua/Water	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Behentrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Elaeis Guineensis Oil/Palm Oil	oil	Coats and softens the strand	Softens
Cetyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Isopropyl Alcohol	drying alcohol	Speeds drying — and can read dry on the hair	Drying
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
Stearamidopropyl Dimethylamine	conditioning agent	Adds slip, lower in the list	Detangles
FragranceParfum/Fragrance	fragrance	The scent	Fragrance
Potassium Dimethicone Peg-7 Panthenyl Phosphate	emulsifier	Stabilises the mix	Shine
Hydrolyzed Soy Protein	film former	A supporting film former	Protein
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol	film former	A supporting film former	Protein

What the list leaves out, and what it carriesThe list carries no sulfates. Fragrance is on the label. Hard-water chelators are present. Contains fast-drying alcohol.

Full ingredient list (26)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua/Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Role in this product type
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

BASF
- fatty alcohol
- emollient
- thickener
3 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
4 Elaeis Guineensis Oil/Palm Oil

General function
Palm oil, a heavy, sealing plant oil used in rich creams and butters.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
5 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
6 Isopropyl Alcohol

General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

May not suitDry, coarse, or high-porosity hair
Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

May not suitVery dry or highly damaged hair
It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

PubChem
- drying alcohol
- solvent
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
7 Phenoxyethanol

General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- preservative
8 Stearamidopropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
9 Octyldodecanol

General function
A liquid fatty alcohol that adds slip and helps oils spread.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
10 Sodium PCA

General function
A moisture-binding ingredient that occurs naturally in hair and skin.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
11 Fragrance · Parfum/Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
12 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
13 Sodium Cocoyl Amino Acids

General function
An amino acid of the kind hair protein is built from. Small enough to sit inside the cuticle, and used for water binding rather than strength.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
- mild anionic cleanser
- humectant
14 Chlorhexidine Dihydrochloride
- preservative
15 Stearyl Alcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
16 Myristyl Alcohol

General function
A fatty alcohol used to build texture in creams and add a light smoothing layer.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
17 Potassium Dimethicone Peg-7 Panthenyl Phosphate
- emulsifier
- silicone
- water-soluble silicone
18 Sodium Sarcosinate
- cleanser
19 Propylene Glycol

General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
20 Argania Spinosa Kernel Oil

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
21 Arginine

General function
An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
- humectant
22 Hydrolyzed Soy Protein

General function
A plant protein used for body and moisture retention.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
23 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol

General function
A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
24 Sodium Chloride
- salt
- thickener
25 Tetrasodium EDTA

General function
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
26 Potassium Sorbate
- preservative

What the whole list adds up to

7 emollients
5 fatty alcohols
4 thickeners
4 humectants
3 solvents
3 preservatives
2 conditioning agents
2 cleansers
2 oils
2 hard-water chelators
2 amino acids
2 film formers
2 proteins
2 hydrolysed proteins

Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 33.8 oz

Seen at $28.90 1 store · checked Aug 30

Good value under $24 Under $0.72/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $24 line; products that do this job typically go for about $41 at this size.

Sizes

16.9 oz

$28.90

$1.71/oz

33.8 ozmost listed

$56

$1.66/oz

The sizes cost about the same per ounce.

Show the price ladder

Price for 33.8 ozlower is better

Where we’ve seen it2 listings · 2 stores

33.8 ozmost listedBest per ounce

Ulta
$56.00

33.8 oz · $1.66/oz

Aug 21Lowest per oz

16.9 oz

Bombshell Hair and Beauty Studio
$28.90

16.9 oz · $1.71/oz

Aug 30Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

33.8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $28.90 is the price we have observed for the 33.8 oz. We need three stores before we call a price commonly seen.
Good value under $24 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.72/oz; at 33.8 oz that is $24. Under that line you are paying less than most of them.
Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
About $41 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 33.8 oz.

Formula

Formula score

10 of 10

A complete read of the format at an ordinary price: mid-range per ounce among conditioners, with the working systems present.

How the score is counted

Costs more per ounce than 53% of the 689 conditioners we’ve priced
Covers 6 of the 6 things a conditioner should do
Reviewers mention 2 things they like about how it performs
Reviewers mention 2 recurring complaints

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Herbal EssencesLowest cost per oz Full + Thick Passionflower Sulfate Free Conditioner $0.74/oz $0.94/oz less

Budget

· Related function

Function: Water-binding (humectants)
Needs detergent to remove
Also: Cruelty-free
Drugstore tier
13.5 oz bottle

Compare

NexxusSilicone-free HydraLight Weightless Moisture Conditioner for Oily Hair (Hydra-Light Conditioner) $2.05/oz $0.37/oz more

Curly method
Silicone-free
Alcohol-free

· Related function

Function: Silicone type
Needs detergent to remove
Also: 13.5 oz bottle

Compare

NexxusSilicone-free Nexxus Hydralight Conditioner for Oily Hair with Wheat Protein and Deep Sea Minerals $1.30/oz $0.38/oz less

Curly method
Silicone-free
Alcohol-free

· Related function

Function: Silicone type
Needs detergent to remove
Also: Drugstore tier
13.5 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

People who want maximum slip who want real detangling slip and a curly-method-compatible formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or silicone-free routines

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Creates soft, silky hair

Not measurable from ingredients; depends on personal preference.

—

Stated by brand

Subjective feel varies by hair.

Provides 15x more conditioning when used with the complete All Soft System

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Detangles and moisturizes dry, brittle hair

Humectants or rich emollients sit in the first eight ingredients.

Cetearyl Alcohol
Elaeis Guineensis Oil/Palm Oil
Cetyl Alcohol

Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers consistently praise the softness and visible shine delivered, across hair types

Reduces tangles and improves manageability, especially valued for longer or textured hair

longer or textured hair

Some question whether the jumbo-size price is justified given inconsistent recent-batch performance

Some reviewers report recent batches smell different (bleach-like) or feel less effective, suspecting a reformulation

Hydrates without heaviness, though some fine/oily-hair reviewers find it too rich

fine or oily hair

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (0 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 13 of 19 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

All Soft Conditioner

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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How this page was made

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