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Rahua · Hydration

Hydration Shampoo

Shampoo / Everyday cleanser, balanced

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Curly-method
Size9.3 fl ozusual store size · 4 sizes
Price$35–38commonly seen · 9.3 oz
Price / oz$4.09/ozat 9.3 oz
Where to buy4 stores · $32.30–38.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: fruity, sweet.

Strength: Light

Manufacturer page: rahua.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 23 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Same job for less elsewhere

$4.09/oz at 9.3 oz, more than 86% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

View alternatives

Great for

Colour-treated hairthat fades faster in a sulfate wash
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product has a light scent
Dry or very humid airwhere heavy humectants work against you
Hard waterno chelator here to bind the minerals
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Moderate

Removes oil and product; leaves some conditioning behind.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater (Aqua) solvent The base everything else is dissolved in Neutral
Mangifera Indica (Mango) Fruit Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Passiflora Incarnata Fruit Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Aloe Barbadensis Leaf Extract botanical extract A plant extract, there as much for marketing as for function Moisturizes
Sodium Cocoyl Isethionate mild anionic cleanser — Cleanses
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Sodium Methyl Cocoyl Taurate mild anionic cleanser — Cleanses
Sodium Cocoyl Glutamate mild anionic cleanser — Cleanses
Hydrolyzed Quinoa film former A supporting film former Protein
Cymbopogon Nardus (Citronella) Oil botanical extract A trace plant extract Fragrance
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains fragrance.
Full ingredient list (27)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Water (Aqua)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Mangifera Indica (Mango) Fruit Extract
    General function

    An extract from the fruit of Mango (Mangifera Indica). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • 3 Passiflora Incarnata Fruit Extract
    General function

    An extract from the fruit of Passiflora Incarnata. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • 4 Aloe Barbadensis Leaf Extract
    General function

    A concentrated aloe extract used for light moisture and a soothing claim.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • botanical extract
    • humectant
  • 5 Sodium Cocoyl Isethionate
    General function

    A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • 6 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 7 Sodium Methyl Cocoyl Taurate
    General function

    A mild cleanser that keeps foaming in hard water and rinses cleanly.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • 8 Sodium Cocoyl Glutamate
    General function

    An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    PubChem
    • mild anionic cleanser
    • cleanser
  • 9 Disodium Cocoyl Glutamate
    General function

    A very mild amino-acid cleanser with a low, creamy foam.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    PubChem
    • mild anionic cleanser
    • cleanser
  • 10 Sodium Chloride
    • salt
    • thickener
  • 11 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 12 Lactic Acid
    General function

    An acid used to set pH and, in scalp products, to loosen flakes.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • pH adjuster
    • humectant
    • exfoliant
  • 13 Hydroxyethylcellulose
    General function

    A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    PubChem
    • gum
    • thickener
    • film former
  • 14 Mauritia Flexuosa (Buriti) Fruit Oil · Mauritia Flexuosa (Morete) Fruit Oil
    General function

    A rich orange fruit oil used in small amounts in curl and colour-care products.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
    • antioxidant
  • 15 Oenocarpus Bataua (Ungurahua) Fruit Oil
    General function

    A light Amazonian fruit oil used for shine and softness.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 16 Plukenetia Volubilis (Sacha Inchi) Seed Oil
    General function

    A light seed oil rich in fatty acids, used for softness without much weight.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 17 Capryloyl Glycine
    General function

    An amino-acid derivative used to support the preservative system and, in scalp products, for a clarifying claim.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

    DependsVery dry or highly damaged hair

    Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

    PubChem
    • preservative
    • cleanser
  • 18 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 19 Hydrolyzed Quinoa
    General function

    A quinoa-derived protein used for light strengthening and colour retention claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 20 Coco-Caprylate/Caprate · Coco-Caprylate
    General function

    A plant-derived light ester used where a silicone-free but silky feel is wanted.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 21 Xanthan Gum
    General function

    A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    • gum
    • thickener
    • film former
  • 22 Arginine
    General function

    An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    PubChem
    • amino acid
    • humectant
  • 23 Kaolin
    General function

    A soft white clay that absorbs oil and adds body without much grit.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

    • clay
    • powder
  • 24 Sucrose
    General function

    Table sugar, used as a humectant and, in scrubs, as a physical exfoliant.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • humectant
  • 25 Cymbopogon Nardus (Citronella) Oil
    General function

    The essential oil of Citronella (Cymbopogon Nardus). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 26 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 27 Potassium Sorbate
    • preservative

What the whole list adds up to

  • 6 cleansers
  • 5 humectants
  • 4 botanical extracts
  • 4 mild anionic cleansers
  • 4 emollients
  • 3 thickeners
  • 3 gums
  • 3 film formers
  • 3 oils
  • 2 preservatives
  • 2 fragrances
  • 1 solvent
  • 1 amphoteric cleanser
  • 1 secondary cleanser

Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 9.3 oz

Commonly seen $35–38 Midpoint $38 · 3 stores · checked Aug 30
Good value under $9 Under $1.01/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $13 at this size.

Show the price ladder
Where we’ve seen it4 listings · 4 stores
  • Macy's
    $32.30
    9.3 oz · $3.47/oz
    Aug 30Lowest per ozSale · was $38.00
  • rahua.com (brand DTC)
    $38.00
    9.3 oz · $4.09/oz
    Aug 22
  • Nordstrom
    $38.00
    9.3 oz · $4.09/oz
    Aug 30
  • Rahua
    $38.00
    9.3 oz · $4.09/oz
    Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 9.3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 9.3 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.01/oz; at 9.3 oz that is $9. Under that line you are paying less than most of them.
  4. About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 9.3 oz.

Formula

Formula score
9 of 10

The formula carries what a shampoo is built around, and 5 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.

How the score is counted
  • 5 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 86% of the 1544 shampoos we’ve priced
  • Covers 6 of the 7 things a shampoo should do
  • Reviewers mention 4 things they like about how it performs
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

AvlonLowest cost per oz Clarifying Shampoo $0.63/oz $3.46/oz less
  • Sulfate-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Film formers
Also
  • Drugstore tier
  • 8 oz bottle
Compare
Malibu CClose function Malibu Blondes® Enhancing Shampoo $1.55/oz $2.54/oz less
  • Sulfate-free
  • Curly method
  • Lightweight
Function
  • Film formers
Also
  • Masstige tier
  • 9 oz bottle
Compare
Oyin HandmadeFragrance-free Honey Wash Shampoo – Unscented $1.06/oz $3.03/oz less
  • Fragrance-free
  • Unscented
  • Sulfate-free
· Close function
Function
  • Film formers
Also
  • Unscented
  • Masstige tier
  • 33 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Similar results available for less
Best user

Colour-treated hair, for washing without sulfates and a curly-method-compatible formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or very humid climates, or hard water without a chelating wash

Best alternative if not

Consider Avlon Clarifying Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
deeply hydrating shampoo that gently cleanses while restoring softness

Humectants or rich emollients sit in the first eight ingredients.

  • Aloe Barbadensis Leaf Extract
  • Glycerin
  • Lactic Acid
Supported

Helps hair feel hydrated.

mango sugars attract and retain moisture

Humectants or rich emollients sit in the first eight ingredients.

  • Aloe Barbadensis Leaf Extract
  • Glycerin
  • Lactic Acid
Supported

Helps hair feel hydrated.

reduces frizz to boost manageability

Conditioning agents are present, but low in the list.

  • Guar Hydroxypropyltrimonium Chloride
Partly supported

A little slip, not a lot.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Hydrates dry hair without heaviness or weigh-down

reported by low-porosity and dry/textured hair reviewers

Sulfate-free formula praised for cleansing without over-drying

general

Pleasant, mild fruity scent frequently mentioned

general

Thick, rich formula seen as good value; small amount goes a long way

general

Bottle/pump dispensing described as difficult due to thick viscosity

general

More from Rahua

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 9 of 22 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-25.

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