Deeply hydrates and smooths frizz for medium to thick hair
Humectants or rich emollients sit in the first eight ingredients.
- Helianthus Annuus (Sunflower) Seed Oil
- Cetearyl Alcohol
- Glycerin
Supported
Helps hair feel hydrated.
Rahua
Hydration Hair Mask
Mask
- Mask / treatment
- Moisture-rich
Size4 fl ozusual store size · 2 sizes
Price$44seen at one store · 4 oz
Price / oz$11.00/ozat 4 oz
Where to buy2 stores · $44.00–44.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Reviewers describe it as fruity, mango, passion fruit, tropical.
“Tropical Passion Fruit and Mango” (Brand page)
Strength: Light
Manufacturer page: rahua.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 18 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Oils and butters
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Fragrance
Present
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Fruity · Coconut & tropicalLight strength
Not in your profile
Parabens / preservatives
Not determined
Not in your profile
Essential oils
Present
Not in your profile
Show all 18 factors we check
The rest of what your plan weighs on this product.
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not determined
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
21 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand website · Specialty beauty
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$11.00/oz at 4 oz, more than 94% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.
Great for
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Maybe skip if
this product has a light scent
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua | solvent | The base everything else is dissolved in | Neutral |
| Herbal Infusion of Organic Mangifera Indica (Mango) Fruit Extract | — | — | Neutral |
| Passiflora Incarnata Fruit ExtractOrganic Passiflora Incarnata (Passion) Fruit Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Helianthus Annuus (Sunflower) Seed OilOrganic Helianthus Annuus (Sunflower) Seed Oil | oil | Coats and softens the strand | Softens |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| GlycerinVegetable Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Oenocarpus Bataua (Rahua Ungurahua) Oil | oil | Coats and softens the strand | Softens |
| Hydrolyzed QuinoaHydrolyzed Quinoa Protein | film former | A supporting film former | Protein |
| Fragrance (Aroma)Natural Aroma | fragrance | The scent | Fragrance |
| Cymbopogon Nardus (Citronella) Oil | botanical extract | A trace plant extract | Fragrance |
What the list leaves out, and what it carriesContains fragrance.
Full ingredient list (21)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
- 2 Herbal Infusion of Organic Mangifera Indica (Mango) Fruit Extract
-
3
Passiflora Incarnata Fruit Extract
· Organic Passiflora Incarnata (Passion) Fruit Extract
General function
An extract from the fruit of Passiflora Incarnata. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
-
4
Helianthus Annuus (Sunflower) Seed Oil
· Organic Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
5
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
6
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
7
Glycerin
· Vegetable Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
8
Oenocarpus Bataua (Rahua Ungurahua) Oil
General function
The oil pressed from Rahua Ungurahua (Oenocarpus Bataua). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
9
Butyrospermum Parkii (Shea) Butter
· Butyrospermum Parkii (Shea Butter)
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
10
Stearalkonium Chloride
General function
A long-standing conditioning agent that flattens the cuticle and cuts static. It rinses less completely than newer alternatives.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
11
Glycine
General function
The smallest amino acid in hair protein, added for moisture binding.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
12
Mauritia Flexuosa (Buriti) Fruit Oil
· Mauritia Flexuosa (Morete) Fruit Oil
General function
A rich orange fruit oil used in small amounts in curl and colour-care products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- antioxidant
- 13 Kaolinite (Rose Clay)
-
14
Plukenetia Volubilis (Sacha Inchi) Seed Oil
General function
A light seed oil rich in fatty acids, used for softness without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
15
Hydrolyzed Quinoa
· Hydrolyzed Quinoa Protein
General function
A quinoa-derived protein used for light strengthening and colour retention claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
- 16 Organic Rosemary Extract
-
17
Fragrance (Aroma)
· Natural Aroma
- fragrance
- declared fragrance
-
18
Sucrose
General function
Table sugar, used as a humectant and, in scrubs, as a physical exfoliant.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
19
Potassium Sorbate
- preservative
-
20
Guar Hydroxypropyltrimonium Chloride
General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFrizz-prone, damaged, or high-friction hairCationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
May suitMaximum-hold stylingA styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
-
21
Cymbopogon Nardus (Citronella) Oil
General function
The essential oil of Citronella (Cymbopogon Nardus). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
What the whole list adds up to
- 6 emollients
- 4 oils
- 3 conditioning agents
- 2 botanical extracts
- 2 humectants
- 2 fragrances
- 1 solvent
- 1 emulsifier
- 1 fatty alcohol
- 1 thickener
- 1 butter
- 1 sealant
- 1 amino acid
- 1 antioxidant
Ingredient list captured 2026-09-05. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 4 oz
Seen at
$44
Good value under
$10
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $32 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Macy's
$44.004 oz · $11.00/ozSep 5Lowest per oz
-
Rahua (rahua.com)
$44.004 oz · $11.00/ozSep 5
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $44 is the price we have observed for the 4 oz. We need three stores before we call a price commonly seen.
- Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.58/oz; at 4 oz that is $10. Under that line you are paying less than most of them.
- About $32 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 4 oz.
Formula
9
Formula score
9 of 10
The formula carries what a treatment is built around, and 4 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.
How the score is counted
- 4 products we score as doing the same job cost less per ounce
- Costs more per ounce than 94% of the 576 masks and treatments we’ve priced
- Covers 5 of the 6 things a treatment should do
- Reviewers mention 3 things they like about how it performs
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Maria NilaClosest function
True Soft Booster Masque
$5.86/oz $5.14/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
MatrixClose function
Food For Soft Hair Mask
$2.72/oz $8.28/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
Carol's DaughterLowest cost per oz
Born to Repair 60-Second Moisture Treatment with Shea Butter
$2.17/oz $8.83/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Similar results available for lessBest user
People who want maximum slip who want real detangling slip and moisture that stays in
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance or people shopping on a budget
Best alternative if not
Maria Nila True Soft Booster Masque, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Dramatic softness, smoother hair with renewed shine and manageability
Conditioning agents that reduce combing force sit high in the list.
- Behentrimonium Methosulfate
- Cetearyl Alcohol
- Stearalkonium Chloride
Supported
Easier detangling, less breakage.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers with medium-to-thick or curly hair say the mask leaves their strands noticeably softer, smoother, and easier to manage after each use.
customers with medium-to-thick and curly hairMultiple reviewers with bleached, highlighted, or chemically treated hair credit the mask with restoring softness and shine to damaged strands.
reviewers with bleached or highlighted hairSeveral curly-haired reviewers, including those describing 3B-3C curl patterns, report the mask keeps their curls defined and frizz-free.
curly-haired reviewersMost reviewers describe the tropical fruit scent favorably, though one reviewer felt the mask barely had any fragrance at all.
general reviewers commenting on scentMore from Rahua
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-09-05.
- Ingredient references are linked for 7 of 14 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-05.
