Preserves Color
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Shampoo / Everyday cleanser, balanced
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: rahua.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$3.66/oz at 9.3 oz, more than 81% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil and product; leaves some conditioning behind.
Thick foam that spreads quickly through the hair.
Nothing here is built to reduce combing force.
Humectants near the top: binding water is one of its main jobs.
No over-the-counter scalp active.
No chelating agent in the list.
Nothing here needs a detergent wash to remove.
Protein appears, low enough to be a supporting ingredient.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Aloe Barbadensis Leaf Extract | botanical extract | A plant extract, there as much for marketing as for function | Moisturizes |
| Eclipta Prostrata Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Hibiscus Sabdariffa Flower Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Vaccinium Myrtillus Fruit Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Hydrolyzed Quinoa | film former | A supporting film former | Protein |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
A concentrated aloe extract used for light moisture and a soothing claim.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Hydration with no oil attached, so it adds very little weight even high on a list.
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
An extract of Eclipta Prostrata. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Hibiscus extract, used at low levels in curl products for slip and label appeal.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
An extract from the fruit of Vaccinium Myrtillus. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A light, widely used oil that softens without much weight.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
It works on the surface. In the comparison that established coconut oil's penetration, sunflower oil did not reduce protein loss from washing — its fatty acids are bulkier and less linear. It softens and smooths; it does not reinforce the fibre.
Flaxseed oil, used for softness; the seed extract is used instead for natural hold.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The oil pressed from Cranberry (Vaccinium Macrocarpon). It is one of the lighter plant oils, absorbing faster and leaving less residue.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A stable, light oil used for softness and shine.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A rich orange fruit oil used in small amounts in curl and colour-care products.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A light Amazonian fruit oil used for shine and softness.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
Table sugar, used as a humectant and, in scrubs, as a physical exfoliant.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A soft white clay that absorbs oil and adds body without much grit.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
An amino-acid derivative used to support the preservative system and, in scalp products, for a clarifying claim.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
A quinoa-derived protein used for light strengthening and colour retention claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 9.3 oz
Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $27 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Above the range for shampoos per ounce for a formula that 4 lower-priced products come close to on ingredients and attributes.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
Colour-treated hair who want washing without sulfates and a curly-method-compatible formula
Not ideal for anyone sensitive to fragrance, hair that tangles the moment it is wet, or very dry or very humid climates
Pacifica Jasmine Agave Strength + Shine Foaming Shampoo for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Preserves Color
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Removes Brassiness
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
UV Defense
Antioxidants are present, which is not the same as a UV filter.
Indirect help, not a filter.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Several reviewers say it cleans thoroughly without stripping color or leaving hair dry.
Reviewers with color-treated hairMany reviewers find the scent pleasant and light, one of the things they like most about it.
Reviewers across hair typesSeveral reviewers say their color-treated hair feels softer and looks shinier after washing with this shampoo.
Reviewers with color-treated, fine, or dyed hairMany reviewers say it keeps blonde, highlighted, and graying hair looking brighter and helps calm brassy tones.
Reviewers with blonde, highlighted, or graying hair