Clinically tested for fine, thinning hair
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Shown: 16 fl oz
Pura d'or
Clinically Formulated Biotin Conditioner
Conditioner / Everyday rinse-out, detangling
- Conditioner
- Sulfate-free
- Silicone-free
- Vegan · label states
- Cruelty-free · label states
Size8 fl ozusual store size · 2 sizes
Price$28.99seen at one store · 16 oz
Price / oz$1.81/ozat 16 oz
Where to buy1 store
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Manufacturer page: purador.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Low
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
24 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Target · Costco +1Widely sold
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a conditioner
$1.81/oz at 16 oz, more than 51% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Maybe skip if
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
If scent matters to younothing is added here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Protein
None
No protein or amino acids in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Hard-water defence
None
No chelating agent in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Decolorized Aloe Barbadensis (Aloe Vera) Leaf JuiceDecolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice | botanical extract | A plant extract, there as much for marketing as for function | Moisturizes |
| Behentrimonium Chloride | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Ethylhexyl Olivate | light ester | Light slip without much weight | Softens |
| Squalane | emollient | Softens and smooths the strand | Detangles |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Pyrus Malus (Apple) Fruit ExtractApple (Pyrus Malus) (Fruit) Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Stearamidopropyl Dimethylamine | conditioning agent | Conditions and softens so hair combs through | Detangles |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Recorded as vegan and cruelty-free.
Full ingredient list (24)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
· Decolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice
General function
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- humectant
-
2
Behentrimonium Chloride
General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairElectrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
3
Ethylhexyl Olivate
General function
A light olive-derived ester used as a plant alternative to silicone slip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Squalane
General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
5
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Role in this product typeIn conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
BASFMay suitDry, coarse, or high-porosity hairMay suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairConsider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
- fatty alcohol
- emollient
- thickener
-
6
Pyrus Malus (Apple) Fruit Extract
· Apple (Pyrus Malus) (Fruit) Extract
General function
An apple extract used at low levels; it contributes a little natural acid and label appeal.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
7
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
8
Stearamidopropyl Dimethylamine
General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
9
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
- fatty alcohol
- emollient
- thickener
-
10
Argania Spinosa Kernel Oil
· Argan (Argania Spinosa) (Kernel) Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- 11 Sunflower (Helianthus Annuus) (Seed) Extract
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
12
Tocopheryl Acetate
· Vitamin E (Tocopheryl Acetate)
- antioxidant
- vitamin
-
13
Lactobacillus Ferment
- preservative
- botanical extract
-
14
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- 15 Pumpkin (Cucurbita Pepo) (Seed) Oil
- 16 Italian Woodbine (Lonicera Caprifolium) (Flower) Extract
- 17 Japanese Honeysuckle (Lonicera Japonica) (Flower) Extract
-
18
Biotin
- vitamin
-
19
Hydroxyethylcellulose
General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
- 20 Rice (Oryza Sativa) (Bran) Extract
- 21 Rosemary (Rosmarinus Officinalis) (Leaf) Oil
- 22 Cucumber (Cucumis Sativus) Extract
- 23 Avocado (Persea Gratissima) Oil
-
24
Camellia Sinensis (Green Tea) Leaf Extract
· Green Tea (Camellia Sinensis) (Leaf) Extract
- botanical extract
- antioxidant
What the whole list adds up to
- 5 emollients
- 4 botanical extracts
- 3 humectants
- 3 thickeners
- 2 conditioning agents
- 2 fatty alcohols
- 2 antioxidants
- 2 vitamins
- 1 cleanser
- 1 light ester
- 1 conditioning agent
- 1 oil
- 1 preservative
- 1 solvent
Ingredient list captured 2026-09-05. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 16 oz
Seen at
$28.99
Good value under
$14
Priced above the products that do the same job. Stores sell it above the $14 line; products that do this job typically go for about $20 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Target
$28.9916 oz · $1.81/ozSep 5Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $28.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
- Good value under $14 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.86/oz; at 16 oz that is $14. Under that line you are paying less than most of them.
- About $20 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.
Formula
9
Formula score
9 of 10
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
How the score is counted
- 5 products we score as doing the same job cost less per ounce
- Costs more per ounce than 51% of the 1119 conditioners we’ve priced
- Covers 5 of the 6 things a conditioner should do
- Salon tier, sold at Target and Costco
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
AveenoLowest cost per oz
Kids Curly Hair Conditioner
$0.83/oz $0.98/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
AcureSame function
Vivacious Volume Conditioner
$1.25/oz $0.56/oz less
- Fragrance-free
- Protein-free
- Curly method
- Differs
Maui MoistureClose function
Curl Quench + Coconut Oil Conditioner for Thick, Curly Hair
$0.87/oz $0.94/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Worth skipping for soft, over-stretchy hair that needs protein, very dry or very humid climates, or people shopping on a budget
Best alternative if not
Consider Aveeno Kids Curly Hair Conditioner, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
2X the Concentrated Key Ingredients help improve dry hair and scalp
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Nettle Extract & Pumpkin Seed Oil double-strength formula helps moisturize and reduce breakage
Humectants or rich emollients sit in the first eight ingredients.
- Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
- Ethylhexyl Olivate
- Squalane
Supported
Helps hair feel hydrated.
Sulfate-free
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
A few reviewers noted the product's color or texture seemed to change between bottles, raising consistency concerns about the formula.
Several reviewers describe the formula as lightweight, saying it conditions without feeling greasy or weighing hair down.
Many reviewers report smoother, shinier hair with visibly less breakage after a few weeks of consistent use.
A recurring complaint among some reviewers is an unpleasant chemical or 'dryer sheet'-like scent.
More from Pura d'or
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-09-06.
- Ingredient references are linked for 8 of 10 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-07.
