Pro-V Ultimate Shine Conditioner
Conditioner / Everyday rinse-out, detangling
- Conditioner
- Sulfate-free
- Protein-free
- Not cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: upcitemdb.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 21 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Show all 21 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most conditioners
$0.46/oz at 38.2 oz, less than 92% of the 1119 conditioners , which mostly run $0.94–3.41/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list, so this is a detangling formula.
No oils or butters in the list.
Middle of the range: noticeable on fine hair, light on coarse hair.
Humectants in the working part of the formula.
No protein or amino acids in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Contains chelators, which bind hard-water and pool minerals.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Stearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Bis-Aminopropyl Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Fragrance | fragrance | The scent | Fragrance |
| Benzyl Alcohol | preservative | Keeps the product from spoiling | Stabilizes |
| Dicetyldimonium Chloride | conditioning agent | Adds slip, lower in the list | Detangles |
Full ingredient list (15)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
4
Bis-Aminopropyl Dimethicone
General function
An amino-modified silicone that binds to damaged spots for smoothing that survives rinsing.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
5
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Benzyl Alcohol
General function
A preservative and solvent that also occurs naturally in some essential oils.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
- solvent
-
8
Dicetyldimonium Chloride
General function
A conditioning agent used for slip in thick creams and masks.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
9
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
10
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
11
Panthenyl Ethyl Ether
General function
A panthenol derivative used for the same softness and shine effect, with a lighter feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- conditioning agent
-
12
Histidine
General function
One of the amino acids that make up hair protein, added for moisture binding.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
-
13
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
14
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
15
Methylisothiazolinone
- isothiazolinone
- preservative
What the whole list adds up to
- 3 conditioning agents
- 3 preservatives
- 2 solvents
- 2 fatty alcohols
- 2 emollients
- 2 thickeners
- 2 conditioning agents
- 2 hard-water chelators
- 2 humectants
- 2 isothiazolinones
- 1 emulsifier
- 1 silicone
- 1 film former
- 1 fragrance
Ingredient list captured 2026-10-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 38.2 oz
Good value on sale. Some stores sell it under the $15 line; products that do this job typically go for about $41 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Sam's Club
$10.9838.2 oz · $0.29/ozOct 22Lowest per oz
-
Walmart
$23.9938.2 oz · $0.63/ozOct 22
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count, from grey-market or unverified sellers.
How we work this out
- 38.2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $10.98 is the price we have observed for the 38.2 oz. We need three stores before we call a price commonly seen.
- Good value under $15 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.39/oz; at 38.2 oz that is $15. Under that line you are paying less than most of them.
- About $41 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 38.2 oz.
Formula
It carries the working systems a conditioner needs and still sits in the lower part of the price range for conditioners per ounce.
How the score is counted
- 2 products that do the same job cost less per ounce
- Costs less per ounce than 92% of the 1119 conditioners we’ve priced
- Covers 5 of the 6 things a conditioner should do
- Drugstore tier, sold at Grocery / mass
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Protein-free
- Alcohol-free
- Medium weight
- Differs
- Protein-free
- Alcohol-free
- Medium weight
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsHair that stiffens on protein who want a protein-free formula and real detangling slip
Not ideal for anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein
Equate Beauty Moisture Rich Conditioner with Vitamin E, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
More from Pantene
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 10 sources consulted for this product (1 manufacturer or regulatory, 6 retailer, 3 editorial), last checked 2026-10-22.
- Ingredient references are linked for 9 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-22.
