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Olive Oil Braidzone Fertilizing Serum

Finisher / Serum, glossing

  • Finisher
  • serum
  • Sulfate-free
  • Protein-free
  • Moisture-rich
  • Cruelty-free · PETA-listed
Size2.0 fl oz
Price$6.37seen at one store · 2 oz
Price / oz$4.09/ozat 2 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: orshaircare.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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Priced with its peers

$4.09/oz at 2 oz, less than 73% of the 136 serums , which mostly run $3.94–14.80/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Dull-looking haira recognised shine system is present
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel

Whether a finisher this rich looks shiny or greasy on you depends on your strand thickness and how oily your hair gets. Your consultation answers that.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Shine system Silicone serum

A silicone or oil blend does the shine work here.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWATER (AQUA, EAU) solvent The base everything else is dissolved in Neutral
PEG-12 Dimethicone emollient Softens and smooths the strand Buildup
FragranceFRAGRANCE (PARFUM) fragrance The scent, and a large share of the formula this high up Fragrance
Glycerin humectant Pulls water into the hair Moisturizes
Propylene Glycol humectant Pulls water into the hair Moisturizes
PEG-40 Hydrogenated Castor Oil solubilizer Keeps oils dissolved in water Stabilizes
Hydroxyethylcellulose gum Natural hold and clump definition Holds
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
Menthol fragrance The scent Fragrance
Silicone Quaternium-16 silicone A little shine Buildup
Citral fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (28)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · WATER (AQUA, EAU)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 PEG-12 Dimethicone
    General function

    A water-soluble silicone that smooths without the build-up concern of standard silicones.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.

    • emollient
    • silicone
    • water-soluble silicone
  • 3 Fragrance · FRAGRANCE (PARFUM)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 4 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 5 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 6 PEG-40 Hydrogenated Castor Oil
    General function

    A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solubilizer
    • emulsifier
  • 7 Hydroxyethylcellulose
    General function

    A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    PubChem
    • gum
    • thickener
    • film former
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 8 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 9 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 10 AMIMETHYL PROPANOL
  • 11 Menthol
    General function

    Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance
    • active
  • 12 Salix Alba (Willow) Bark Extract
    • botanical extract
  • 13 Silicone Quaternium-16
    General function

    A conditioning silicone that binds where hair is damaged, for smoothing and heat protection.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • silicone
    • conditioning agent
    • film former
  • 14 Undeceth-11
    • emulsifier
    • solubilizer
  • 15 Butyloctanol
    General function

    A liquid fatty alcohol used for slip and to keep a formula fluid.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
  • 16 Undeceth-5
    • emulsifier
    • solubilizer
  • 17 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 18 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 19 Euterpe Oleracea (Acai) Fruit Oil
    General function

    The oil pressed from Acai (Euterpe Oleracea). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 20 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 21 OLEAEUROPEA (OLIVE) FRUIT OIL
  • 22 LAVENDULA AUNGUSTFOLIA(LAVENDER) OIL
  • 23 MELALEUCA ALTERNIFOLIA (TEATREE)OIL
  • 24 D-BIOTIN
  • 25 Caramel
    General function

    A colour added to tint the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 26 Citral
    General function

    A lemon-scented fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 27 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 28 LINOLOOL

What the whole list adds up to

  • 5 emollients
  • 4 fragrances
  • 3 humectants
  • 3 solubilizers
  • 3 emulsifiers
  • 2 solvents
  • 2 silicones
  • 2 film formers
  • 2 preservatives
  • 2 oils
  • 2 named fragrance allergens
  • 1 water-soluble silicone
  • 1 declared fragrance
  • 1 gum

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 2 oz

Seen at $6.37 lowest of 2 stores · checked Oct 8
Good value under $8 Under $3.83/oz it costs less than three-quarters of the 7 products we score as doing the same job

Good value on sale. Some stores sell it under the $8 line; products that do this job typically go for about $20 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $6.37 is the price we have observed for the 2 oz. We need three stores before we call a price commonly seen.
  3. Good value under $8 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $3.83/oz; at 2 oz that is $8. Under that line you are paying less than most of them.
  4. About $20 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 2 oz.

Formula

Formula score
9 of 10

The formula carries the systems a serum is built around, and it sits in the middle of the range for serums per ounce.

How the score is counted
  • Costs less per ounce than 73% of the 136 serums we’ve priced
  • Covers 5 of the 6 things a serum should do
  • Drugstore tier, sold at Brand website
  • Drugstore tier
  • A shine systemThe silicone, oil, or ester that produces gloss.3 pts
  • A weightless carrierDelivers the shine without leaving grease.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • An antioxidantKeeps the oils in the bottle from going off.1 pt
  • No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Kenra ProfessionalClosest function Platinum Luxe Shine Oil $18.00/oz $13.91/oz more
  • Protein-free
  • Shine
  • Humidity
Function
  • Film formers
  • Water-binding (humectants)
  • Oils and butters
Also
  • Salon tier
  • 1.5 oz bottle
Compare
VerbLowest cost per oz High Shine Glossy Shine Spray with Heat Protection $5.00/oz $0.91/oz more
  • Protein-free
  • Rich
  • Shine
· Related function
Function
  • Water-binding (humectants)
  • Oils and butters
  • Weight on the hair
Also
  • Masstige tier
Compare
OribeClose function Supershine Moisturizing Cream $10.80/oz $6.71/oz more
  • Heat protect
  • Alcohol-free
  • Medium weight
Function
  • Film formers
  • Protein
Also
  • Prestige tier
  • 5 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, for a protein-free formula and moisture that stays in

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

More from ORS

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-10-08.
  • Ingredient references are linked for 10 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-08.

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