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Not Your Mother's

All Eyes On Me Instant De-Frizz Spray

Heat protectant / Lotion, heat-protecting

  • Heat protectant
  • spray
  • Also a leave-in
  • Sulfate-free
  • Silicone-free
  • Protein-free
Size5 fl oz
Price$8–10commonly seen · 5 oz
Price / oz$1.66/ozat 5 oz
Where to buy5 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: fresh.

Manufacturer page: notyourmothers.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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Priced with its peers

$1.66/oz at 5 oz, less than 71% of the 891 heat protectants , which mostly run $1.42–5.78/oz.

Price and stores

Great for

Heat stylingthe brand states protection to 450°F
Protein-sensitive hairthat stiffens when protein is added
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Sun and colour fadea UV filter is in the list
A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent
Very dry or damaged hairit contains fast-drying alcohol
Aerosol avoidancethis is a pressurised can

How much heat protection you need depends on how often and how hot you style. Your consultation takes that into account.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Heat protection Stated to 450°F

The brand states a protection temperature. That is a label claim, not a measurement.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Slip and detangling Some

Some slip, mostly from esters or silicones rather than conditioners.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Water-binding (humectants) None found

No humectants, so nothing here pulls water into the hair.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
Alcohol Denat. drying alcohol Speeds drying but can leave hair feeling dry Drying
Isohexadecane solvent The base everything else is dissolved in Softens
Isododecane solvent The base everything else is dissolved in Softens
PPG-5-Ceteth-20 emulsifier Keeps oil and water mixed Stabilizes
Diisopropyl Sebacate light ester Light slip without much weight Softens
Propylene Glycol Dibenzoate light ester Light slip without much weight Softens
Argania Spinosa Kernel Oil oil Coats and softens the strand Softens
FragranceFragrance (Parfum) fragrance The scent Fragrance
Benzyl Benzoate fragrance The scent Fragrance
Tetramethyl Acetyloctahydronaphthalenes fragrance The scent Fragrance
Alpha-Isomethyl Ionone fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or silicones. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Pressurised aerosol.
Full ingredient list (28)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 2 Alcohol Denat.
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 3 Isohexadecane
    General function

    A light, quickly evaporating carrier that spreads silicones and oils thinly, then leaves.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • solvent
    • emollient
  • 4 Isododecane
    General function

    A fast-evaporating carrier that lets oils and polymers spread thinly, then leaves nothing behind.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • solvent
    • emollient
  • 5 PPG-5-Ceteth-20
    General function

    A solubiliser that keeps oils and fragrance dissolved in clear liquids.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
    • solubilizer
  • 6 Diisopropyl Sebacate
    General function

    A light ester used for fast spreading and a non-greasy finish.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 7 Propylene Glycol Dibenzoate
    General function

    A light ester used for shine and slip in finishing products.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 8 Argania Spinosa Kernel Oil
    General function

    Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 9 Helianthus Annuus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    DependsVery dry or highly damaged hair

    It works on the surface. In the comparison that established coconut oil's penetration, sunflower oil did not reduce protein loss from washing — its fatty acids are bulkier and less linear. It softens and smooths; it does not reinforce the fibre.

    International Journal of Trichology
    • oil
    • emollient
  • 10 Amaranthus Caudatus Seed Extract
    • botanical extract
  • 11 Squalane
    General function

    The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • emollient
    • conditioning agent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 12 Tocopherol
    • antioxidant
    • vitamin
  • 13 Ethyl Macadamiate
    General function

    A light macadamia-derived ester used for a dry, silky finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 14 Oleyl Alcohol
    General function

    A liquid fatty alcohol that adds slip and helps other oils spread.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
  • 15 Isopropyl Lauroyl Sarcosinate
    • cleanser
  • 16 Linoleamidopropyl Dimethylamine Dimer Dilinoleate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 17 C13-15 Alkane
    General function

    A plant-derived light alkane used as a clean-feeling replacement for silicone or mineral oil.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
    • solvent
  • 18 Ethylhexyl Methoxycinnamate
    General function

    A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 19 Water · Water (Aqua) (Eau)
    • solvent
  • 20 Malic Acid
    General function

    An apple-derived acid used to bring the formula to an acidic pH.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
    • exfoliant
  • 21 BHT
    • antioxidant
  • 22 Sodium Benzoate
    • preservative
  • 23 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 24 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 25 Tetramethyl Acetyloctahydronaphthalenes
    General function

    A synthetic musk or woody-amber note used as a fragrance base.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
  • 26 Alpha-Isomethyl Ionone
    General function

    A violet-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 27 Linalyl Acetate
    General function

    A lavender-like fragrance component, related to linalool and listed for the same allergen reason.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    • fragrance
    • named fragrance allergen
  • 28 Vanillin
    General function

    The main scent compound in vanilla, used as a fragrance note.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance

What the whole list adds up to

  • 11 emollients
  • 6 fragrances
  • 5 solvents
  • 4 light esters
  • 3 named fragrance allergens
  • 2 oils
  • 2 antioxidants
  • 1 propellant
  • 1 drying alcohol
  • 1 emulsifier
  • 1 solubilizer
  • 1 botanical extract
  • 1 conditioning agent
  • 1 vitamin

Ingredient list captured 2026-08-23. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5 oz

Commonly seen $8–10 Midpoint $8.29 · 5 stores · checked Oct 31

Sizes

4 oz
$7.99
$2.00/oz
5 ozusual store size
$8–10
$1.66/oz

The 5 oz costs 17% less per ounce than the 4 oz.

Show the price ladder
Where we’ve seen it7 listings · 6 stores

5 ozusual store sizeBest per ounce

4 oz

  • Target
    $7.99
    4 oz · $2.00/oz
    Oct 31Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  4. About $15 is what heat protectants typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.

Formula

Formula score
3 of 10

It costs about what other heat protectants cost per ounce, but the formula leaves out film-forming heat spreader, which most of the format carries.

How the score is counted
  • Costs less per ounce than 71% of the 891 heat protectants we’ve priced
  • No film-forming heat spreader in the formula
  • No light base either
  • Reviewers mention 4 things they like about how it performs
  • A film-forming heat spreaderSilicones or polymers that spread heat along the strand.3 pts
  • A stated heat claimThe brand names the protection it claims.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • A humectantBinds water into the hair.1 pt
  • Slip for detanglingReduces the force it takes to comb wet hair.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

PhytoClosest function PLAGE The Protective Oil $8.88/oz $7.22/oz more
  • Protein-free
  • Curly method
  • Rich
Function
  • Weight on the hair
  • Fast-drying alcohol
Also
  • Salon tier
  • 3.4 oz bottle
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Eva NycLowest cost per oz Mane Magic 10-in-1 Hair Primer $2.90/oz $1.24/oz more
  • Protein-free
  • Rich
  • Silicone-free
· Related function
Function
  • Weight on the hair
  • Fast-drying alcohol
  • UV filter
Also
  • Masstige tier
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amikaClose function The Wizard Silicone-Free Detangling Primer $6.00/oz $4.34/oz more
  • Heat protect
  • Protein-free
  • Curly method
Function
  • Weight on the hair
  • Fast-drying alcohol
  • UV filter
Also
  • Cruelty-free
  • Salon tier
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for straight to curly hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People who blow-dry or flat-iron who want heat protection and a protein-free formula

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or people avoiding aerosols

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
2
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day

Oils and polymers can smooth a little; the stronger smoothing agents are not listed.

  • Argania Spinosa Kernel Oil
  • Helianthus Annuus (Sunflower) Seed Oil
Partly supported

Some smoothing, in dry air.

Ultra-fine to instantly smooth and shine without weight

Oils and polymers can smooth a little; the stronger smoothing agents are not listed.

  • Argania Spinosa Kernel Oil
  • Helianthus Annuus (Sunflower) Seed Oil
Partly supported

Some smoothing, in dry air.

Never adds grease or weight

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Great for all hair types and textures

No formula reads the same on every texture; our fit panel is the better guide.

—

Stated by brand

See the fit panel instead.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Effective in humidity for fine hair (Donna R): "Good for humidity-keeping fizz down. Even with thin and fine hair"

Controls very frizzy hair, repeat purchase (Asdf): "Great at containing my very frizzy hair. I will be purchasing again"

Easy to use, pleasant scent, smooths straightened hair vs. natural wave (noam14_2911): "great product! easy to use and smells good! i feel as though it keeps my hair nicer in the summer when i have it straightened vs. my natural wavy hair."

Tames flyaways, lightweight (Maranda): "Tames pesky fly aways! Light weight and silky!"

More from Not Your Mother's

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 12 of 20 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-25.

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